At present, the homogenization competition in the domestic mobile phone market is serious. Under the unfavorable environment of similar hardware experience, weak software innovation and cost technology limitation, traditional thousand-yuan mobile phones have many pain points, such as small screen, continuous navigation, and Karton. Based on strong resource integration capabilities and technical strength, Nubia accurately grasps the pain points of young people in the face of standby and hangover in the comprehensive screen and AI era. On March 22nd, the 2018 spring new product launch conference was held, bringing the first Thousand yuan product series V18. This series is mainly for young people. It has made a lot of improvements in technology and design. It is more balanced in terms of face value, battery life, performance and photography, so that consumers can get good-looking, easy-to-use, fun and inexpensive products.
Based on Nubia's technical accumulation in the field of AI artificial intelligence, the Nubian V18 innovatively incorporates AI voice functionality and is equipped with a 6.01 inch 18:9 ratio FHD+ resolution for a large field of view. Such a full of scientific and technological configuration, and its price of 1299 yuan, will it be a loss to earn money?
In this regard, Ni Fei, the co-founder of Nubian brand and general manager of Nubian smartphones, believes that the smart phone industry is a large-scale market. Nubian cut into the thousand yuan machine market and hopes to obtain the whole through the higher quality thousand yuan products. The increase in sales volume will further reduce the overall product cost. On the one hand, it will meet the basic needs of users, and on the other hand, it will bring basic profits to the company.
Ni Fei believes that before the arrival of 5G, the user demand of the entire mobile phone industry is relatively weak, but market research data shows that there is a relatively large demand for the smart machine market of around 1,000 yuan. Especially in the first two years of the arrival of 5G, users have more demand for two types of products: one is a particularly innovative product, and the other is a cost-effective product. This is also the AI ​​beauty and facial recognition in the thousand yuan machine V18. The reason why new features such as cow voice are added.
At present, the competition in the thousand yuan machine market is fierce, and it has become a battleground for the military. The major brands will inevitably compete in the price range of 1000-2000 yuan, and even put some higher-end functions into this price segment to acquire users. For Nubia, choosing to enter the market at this time is a time to take advantage of the trend. "One is to adapt to the development of the times. Second, the high-end technology of Nubia has been very mature after several generations of flagship iterations. We believe that these technologies can sink to about 1,000 yuan, and they can also bring competition to Nubia at this stage. A certain advantage," Ni Fei said.
Speaking of the current popular Liu Haiping, Ni Fei believes that Liu Haiping is a compromise solution, and this technology will definitely be transitioned in the future. And revealed that "Nubia has Liu Haiping's plan, but the ultimate goal is a real comprehensive screen, as long as there is an opportunity, it will remove the bangs or make small."
It is also known that in 2018, in addition to the Chinese market, Nubia will focus on Southeast Asia and European markets.
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