The real smart hardware market has not yet fully opened. The smart hardware market is considered to be the entry point of the Internet of Things, but in the past few years the smart hardware industry seems to be getting out of the tepid state. In 2017, the mode of AI+ intelligent hardware suddenly broke out. Does AI bring the second spring or the second big bubble to smart hardware?
Thanks to AI, the smart hardware industry, which has been undervalued by the market for three years, seems to be getting out of the tepid state. The opportunity is a breakthrough in the 2017 voice technology.
"Today, mobile phones take up 95% to 98% of the time, which is unreasonable." "The mobile device is once seen as an extension of the hand. Today you can handle almost everything through your mobile phone, but the only one. What you can't satisfy is the scene where you want to liberate your hands." Asking Li Zhifei and Xia Yongfeng, vice president of Xiaomi Ecological Chain, believe that the intelligent hardware market still has opportunities.
Just as the iPhone was later, it was greatly benefited from the interactive mode of creating a touch screen. Nowadays, the application of AI technology such as speech recognition, natural language understanding and image recognition supports a more natural human-computer interaction mode, which means that the new technology will have new business opportunities, slow development and fragmentation. The serious IoT ecology has also taken a further opportunity.
Entrepreneurs hope to occupy a new entry point through smart hardware, but have to say that the current heat of AI+ smart hardware is still the “sharp and hot†of capital and entrepreneurs. Take the smart speakers that have been verified abroad as an example. Last year, the domestic market sold in the millions of orders, and has not yet reached the scale of mass consumer goods. With the Tmall Elf double eleven 99 yuan promotion as a signal, the subsidy war began, Shenzhen's cottage manufacturers are also eager to move, but the "hundred box battle" did not fight.
This means that the market at the consumer end is not really open.
The question that can't be avoided at the end of the day is: Can AI really make this batch of smart hardware useful?
We believe that the smart hardware industry will remain a year of education in 2018. In order to promote their own AI platform, giants such as BAT will step up their competition for hardware manufacturers. What they can see is that the intensity and scope of subsidy warfare will further increase next year. Although the technology of voice recognition is mature, from the products that are available this year, There are already many industrialization, lack of software and hardware, which limits the product experience, which will be the focus of manufacturers in 2018; in 2018, more entrepreneurs will develop intelligent hardware devices that may become the entrance, such as smart speakers, Smart watches, in-vehicle devices, wireless headsets, AR glasses, robots, simultaneous translators...
Regarding the development trend of the intelligent hardware industry in 2018, we have the following judgments:
First, continue to "dig the corner of the phone", use hands to exchange hands to liberateIn 2017, the global smartphone shipments were 1,472.4 million units, which laid the position of the most demanding hardware products for mobile phones. The mobile phone took up almost 90% of our time. However, the growth of smartphones has fallen into the bottleneck period, with 1.742 billion units. Shipments fell by 0.1% from 2016.
With the iPhone X, a benchmark product launched last year, the new Face ID technology has not brought breakthroughs and strong sales incentives to smartphones. At the same time, some of the new hardware devices dig the wall of the phone through a more fitting scene. For example, smart speakers that are more suitable for home scenes are more suitable for in-vehicle devices and portable wireless headphones.
Mobile media, a media device, was once seen as an extension of the hand. Today you can handle almost everything through your mobile phone, but the only thing you can't satisfy with your mobile phone is the scene where you want to liberate your hands. Undoubtedly, this part of the scene is not a small piece in the 90% of the time people use the mobile phone. Watches, speakers, TVs, headphones, remote controls, and AR glasses are all seen as the next possible scene, and more new products have emerged since the end of last year.
Although the smart watch has not been seen as just needed, the third-generation Apple Watch launched last year has the function of using the virtual SIM card in the air. It is associated with the mobile phone number, and the call function can be realized (the domestic operator has not yet opened). Today, with fewer and fewer people wearing watches, this may bring a glimmer of hope to smart watches.
However, Apple’s more acclaimed product last year was actually an accessory wireless headset Airpods. Apple, Google, Samsung, Science and Technology News, go out to ask ... have launched their own wireless headphones. Portable and lightweight, you can mobilize the AI ​​voice assistant, making the headset a product that is suitable as an entrance. However, just like smart speakers have not solved the problem of wake-up success rate, wireless headphones also have many industrial and system problems that are not solved. For example, system coordination, Airpods and Android phones are not ideal. Can't solve this problem, the wireless headset is no different from the traditional Bluetooth headset.
Entrepreneurs want to find the next hardware product that can become a centralized portal and mobilize all devices. However, a trend is becoming more and more obvious - there may not be a single-center entry-type hardware in the future, and the portal may be decentralized, that is, at home. All devices are capable of interactivity. Of course, it is not excluded that devices with relatively rich usage scenarios such as mobile phones and earphones may become the entrances to the portal.
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