Thanks to its self-luminous characteristics, Organic Light-Emitting Diodes (OLEDs) have been recognized as the next generation of revolutionary technologies. At present, whether it is a small-screen mobile phone maker or a big-screen TV maker, they have all turned to OLEDs. It seems that you don't need an OLED screen. They are all too embarrassed to call it a flagship. With the support of many manufacturers, the prospect of OLED technology has become more and more clear.
Not just iPhone X! The world is in short supply of OLED screen
However, at the beginning of this article, I have to tell you regretfully that all the large-size and high-quality OLED screens at the moment are almost entirely from the Korean two brothers Samsung and LG.
· Apple iPhone X is the most injured
Although the iPhone 8 and 8 Plus released by Apple this year performed well, but compared to last year's iPhone 4 Jingdong 4 million in the amount of people, the desire for the purchase of these two new iPhone does not seem so strong, more people still look away To iPhone X's body. But as everyone knows, this is the most expensive iPhone in the history of nearly 10,000 yuan, but it is not necessarily available for money, and the profit is not even the previous generation of iPhone7.
The history of the most expensive iPhone X profit less than 7 generations
This year's iPhone X starts at $999, which is nearly 50% higher than last year's iPhone 7's $650. Why does the profit fall instead? It is well known that the iPhone X has adopted the OLED screen for the first time, and the screen is entirely supplied by Samsung. Samsung sold it to Apple at a high price of 150 to 160 US dollars each. If the iPhone X's sales volume is higher, Samsung will earn more profits. And Apple is limited by the supplier's problem, and only Samsung's OLED screen can meet Apple's requirements, so helpless can only drive down their profits. You know, the price of all parts of the iPhone 7 (including the screen) is only $ 248.
Samsung has currently monopolized the small and medium size OLED market
Apple's restriction on Samsung is also helpless. Samsung began mass production of small-size OLED screens in 2007. Since Samsung first applied OLED screens to its own mobile phones in 2008, it has begun to dominate the entire mobile phone market toward OLED. In 2016, the entire mobile phone market used OLED screens to reach 385 million units, and 93.4% of the production capacity came from Samsung. It can be said that Samsung has now completely monopolized the small and medium sized OLED market, and Apple can only choose to impress.
·The domestic machine is facing a broken file
Domestic high-end mobile phones face screen crisis
After Apple officially entered the field of OLEDs, the global demand for small-size OLEDs has been elongated. It is very difficult for Chinese mobile phone manufacturers to obtain orders from Samsung because Apple has already spent USD 9 billion to sign a two-year OLED screen with Samsung. Production and supply agreements. Due to Samsung's limited production capacity, it is basically only able to meet its own brand and Apple's OLED supply needs. The domestic mobile phone manufacturers either choose LG Display, or choose the "small amount" of OLED screens produced by domestic panel makers, which also makes domestic high-end mobile phones suffer from a screen-off crisis.
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