Recently, LeTV has launched a hardware upgrade service for the first generation of super TV users through the replacement of the motherboard, and the "upgradable" smart TV has been brought into public view. Understandably, in the previous concept, "upgradable" was the exclusive use of split TV. Many manufacturers launched split-TV products and conducted a "split and upgradeable" concept to educate the market. consumption.
Nowadays, the real "upgrade" is still achieved on the one-piece TV set in the rather traditional way of replacing the motherboard. Correspondingly, many companies that launched split TV, including LeTV, mentioned in the previous article, have launched a split TV and shouted “split and scalableâ€. There is no clear and complete scalable plan to be introduced. Then, what new progress has been made in the hot "split TV" before, and what kind of enlightenment will be given to the industry by upgrading the motherboard?
Split TV is now growing
Although the rise of split TV is in the near future. In fact, as early as two years ago, Samsung, Haier, Barley, Lenovo, and others all pushed similar products. Some appeared in the form of current popular hosts, while others appeared in the form of insert cards, but the essence was the same. Only the form and interface are different. At the time when Smart TV was just starting up, it did not have as much influence as it did in the imagination.
However, the turnaround took place at the end of last year. With the involvement of emerging companies that are well-versed in Internet marketing, the concept of “split TVâ€, which has been away from us, is getting hotter again. Millet TV 3 split TV, cool open T55, friends, storm TV super TV, music as the surface of split TV have been launched, the quiet market has been activated.
Split concept seems to be very beautiful
“Split TV separates the display part, the signal processing part and the sound system of the TV. It is composed of a TV display terminal, a TV host and a TV audio system. It breaks the structural model of integration of traditional TVs and solves the traditional problem. Many problems that television has not been able to solve for a long time have greatly improved the service life, sound effects, and functionality of flat-panel TVs. Historically, TVs have been individually customized (DIY). The three components can be freely combined and upgraded. It also provides necessary conditions for the development of smart TVs. It is a revolutionary breakthrough in the history of television development and will surely lead the new consumer concept of home appliances." - The above text is taken from Baidu Encyclopedia
It can be seen from this that there are two main pain points for the "Split Concept": one is the possibility of sustainable TV upgrades in the future, and the other is to solve the problem of the increasingly thin and heavy audio coexistence of TV. However, is this really the case?
Really want to upgrade is still very difficult
In terms of product features, the most concerned about Split TV is its scalability. But the reality is that Samsung, Haier, and Lenovo, the three giants that first introduced splittable scalable concept TVs, eventually ended in “failureâ€. The host module of Samsung's new machine is not compatible with the old product, nor can it be replaced and upgraded; Haier's modular theory can be used to customize the differentiated product features for users, but so far it is known as the "modular TV special in its official store. The module is still only one.
Then take a look at the performance of the Internet companies that reactivated the market. Millet TV 3, Storm TV, CoolTV T55, and LeTV surface split TV are still continuing this drama. The concept of split upgrade emphasized by Storm TV is exactly the same as that of Haier’s modular TV. They are all pluggable and can be upgraded, but they have not introduced a complete scalable solution; while Tencent’s home appliance is interviewing Kukai’s chairman Wang Zhiguo. Although it is mentioned that cool meetings will be collected through big data, users who frequently use the Internet will be upgraded hardware and delivered home for free after two years, but there is no detailed solution for consumers.
Boosting audio is more of a “pseudo demandâ€
In addition to upgrading, the second pain point of Split TV's solution is the contradiction that more space is needed to solve increasingly thin television and sound effects. Earlier, Xiaomi Wangchuan clearly stated in an interview with the media that improving sound effects was the original intention of Xiaomi TV 3 as a split body.
It can be seen that most of the split TVs with the main sound effects in the market use the screen + separate external host, which is characterized by the integration of the speakers and the TV host. Millet TV 3 and music as the fourth generation of super TV are all the same.
But is the user really so desperately demanding sound effects? Compared to the rich content resources on the big screen, the sound effects look more like a “pseudo-demand.†In fact, ordinary users don’t have much attention in their lives, and enthusiasts who really want to have a better sound experience are already I bought my favorite audio products and even spent a lot of money to set up a home theater.
Obviously, from the above two points of view, split TV is still a gimmick, and the so-called pain points it solves are not resolved. Second, there is no pain point.
Changed the motherboard and upgraded it to split TV.
It can be seen that the concept of "screen reservation, hardware upgrade" proposed by split TV makers does not seem to be a big problem, but in the actual operation, the implementation is still very difficult, but is it really impossible to achieve it? the answer is negative.
LeTV's motherboard replacement upgrade program tells us that TV upgrades are indeed feasible, but with many limitations. First of all, this kind of upgrade plan has a relatively high cost, requiring professionals to visit the door for dismantling and replacement; secondly, users need to spend 490 yuan to purchase membership services in order to enjoy this right.
So the current result is that the concept of “upgradable†that has been implemented for a long period of time in split-TV has been the first to be realized on the one-piece TV. After splitting the biggest selling point, split TV has the advantage of competing with one-piece TV.
Therefore, this again proves that split TV is still more of a gimmick. In today's smart TV products, lighter and more integrated, more and more obvious, the product needs to pay attention to the fundamental display and interactive technology improvement and user experience, rather than these irresponsible hype.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Nowadays, the real "upgrade" is still achieved on the one-piece TV set in the rather traditional way of replacing the motherboard. Correspondingly, many companies that launched split TV, including LeTV, mentioned in the previous article, have launched a split TV and shouted “split and scalableâ€. There is no clear and complete scalable plan to be introduced. Then, what new progress has been made in the hot "split TV" before, and what kind of enlightenment will be given to the industry by upgrading the motherboard?
Although the rise of split TV is in the near future. In fact, as early as two years ago, Samsung, Haier, Barley, Lenovo, and others all pushed similar products. Some appeared in the form of current popular hosts, while others appeared in the form of insert cards, but the essence was the same. Only the form and interface are different. At the time when Smart TV was just starting up, it did not have as much influence as it did in the imagination.
However, the turnaround took place at the end of last year. With the involvement of emerging companies that are well-versed in Internet marketing, the concept of “split TVâ€, which has been away from us, is getting hotter again. Millet TV 3 split TV, cool open T55, friends, storm TV super TV, music as the surface of split TV have been launched, the quiet market has been activated.
Split concept seems to be very beautiful
“Split TV separates the display part, the signal processing part and the sound system of the TV. It is composed of a TV display terminal, a TV host and a TV audio system. It breaks the structural model of integration of traditional TVs and solves the traditional problem. Many problems that television has not been able to solve for a long time have greatly improved the service life, sound effects, and functionality of flat-panel TVs. Historically, TVs have been individually customized (DIY). The three components can be freely combined and upgraded. It also provides necessary conditions for the development of smart TVs. It is a revolutionary breakthrough in the history of television development and will surely lead the new consumer concept of home appliances." - The above text is taken from Baidu Encyclopedia
It can be seen from this that there are two main pain points for the "Split Concept": one is the possibility of sustainable TV upgrades in the future, and the other is to solve the problem of the increasingly thin and heavy audio coexistence of TV. However, is this really the case?
Really want to upgrade is still very difficult
In terms of product features, the most concerned about Split TV is its scalability. But the reality is that Samsung, Haier, and Lenovo, the three giants that first introduced splittable scalable concept TVs, eventually ended in “failureâ€. The host module of Samsung's new machine is not compatible with the old product, nor can it be replaced and upgraded; Haier's modular theory can be used to customize the differentiated product features for users, but so far it is known as the "modular TV special in its official store. The module is still only one.
Then take a look at the performance of the Internet companies that reactivated the market. Millet TV 3, Storm TV, CoolTV T55, and LeTV surface split TV are still continuing this drama. The concept of split upgrade emphasized by Storm TV is exactly the same as that of Haier’s modular TV. They are all pluggable and can be upgraded, but they have not introduced a complete scalable solution; while Tencent’s home appliance is interviewing Kukai’s chairman Wang Zhiguo. Although it is mentioned that cool meetings will be collected through big data, users who frequently use the Internet will be upgraded hardware and delivered home for free after two years, but there is no detailed solution for consumers.
Boosting audio is more of a “pseudo demandâ€
In addition to upgrading, the second pain point of Split TV's solution is the contradiction that more space is needed to solve increasingly thin television and sound effects. Earlier, Xiaomi Wangchuan clearly stated in an interview with the media that improving sound effects was the original intention of Xiaomi TV 3 as a split body.
It can be seen that most of the split TVs with the main sound effects in the market use the screen + separate external host, which is characterized by the integration of the speakers and the TV host. Millet TV 3 and music as the fourth generation of super TV are all the same.
But is the user really so desperately demanding sound effects? Compared to the rich content resources on the big screen, the sound effects look more like a “pseudo-demand.†In fact, ordinary users don’t have much attention in their lives, and enthusiasts who really want to have a better sound experience are already I bought my favorite audio products and even spent a lot of money to set up a home theater.
Obviously, from the above two points of view, split TV is still a gimmick, and the so-called pain points it solves are not resolved. Second, there is no pain point.
Changed the motherboard and upgraded it to split TV.
It can be seen that the concept of "screen reservation, hardware upgrade" proposed by split TV makers does not seem to be a big problem, but in the actual operation, the implementation is still very difficult, but is it really impossible to achieve it? the answer is negative.
LeTV's motherboard replacement upgrade program tells us that TV upgrades are indeed feasible, but with many limitations. First of all, this kind of upgrade plan has a relatively high cost, requiring professionals to visit the door for dismantling and replacement; secondly, users need to spend 490 yuan to purchase membership services in order to enjoy this right.
So the current result is that the concept of “upgradable†that has been implemented for a long period of time in split-TV has been the first to be realized on the one-piece TV. After splitting the biggest selling point, split TV has the advantage of competing with one-piece TV.
Therefore, this again proves that split TV is still more of a gimmick. In today's smart TV products, lighter and more integrated, more and more obvious, the product needs to pay attention to the fundamental display and interactive technology improvement and user experience, rather than these irresponsible hype.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.