Chinese LED companies should go to foreign LED market to go gold

In recent years, for many Chinese LED companies, the overseas markets that are thousands of miles away are more like a vast area that can fly freely. LED manufacturing enterprises in the Pearl River Delta region and the Yangtze River Delta region, many companies account for more than 50% to 70% of exports.

According to industry analysts, the main reason for the rapid growth of exports is that the development of the domestic market is currently relatively incomplete. Second, from a global perspective, many countries are stepping up their efforts to encourage the use of energy-efficient light sources. At the same time, as the development of the LED industry not only has a strategic driving role in the lighting and semiconductor industries, but also will lead to a series of consumer products such as home appliances, automobiles, mobile phones and other technological changes, so all governments in the world have increased their support for LED industry policies.

Another reason for the rapid growth of China's LED exports is that foreign markets accept a high degree of awareness of environmental protection, and higher levels of price acceptance are also higher than domestic ones. In foreign markets, a large number of LED home lighting products have emerged. In addition, compared with China, overseas markets are even more profitable with higher prices and have shorter payback periods.

From the point of view of exporting countries and major products, China’s exports are still dominated by products in the packaging and application sectors. After a period of exploration, domestic LED lighting companies have been very active in the international market, and have emerged some outstanding enterprises. It is mostly Europe and the United States such as Germany, the United Kingdom, the Netherlands, the United States and South Africa and the Middle East and other countries and regions.

Slow recovery of European and American markets At present, after the financial crisis in Europe and the United States, the market has shown a warming trend. Among them, North America and Europe are the major overseas markets for the country's lighting products. For the United States, the new President Obama is very concerned about energy conservation and green environmental protection. The US LED market is rapidly rising. On the other hand, the high social cost also makes the “U.S. Manufacturing "competitiveness is not an advantage. The North American and EU markets also have relatively high product quality requirements. They require UL and CE certification respectively, as well as ROHS certification in the EU market.

European and American countries have strong strength on the chip, and are committed to indoor LED promotion, but not involved in outdoor LED streetlights, China's LED street lamp has a very wide international market. But to enter the international market, LED street lighting technology must be perfect.

In addition, in the LED decorative lighting market, a senior executive who has exported to Europe and the United States for many years of neo-Ming lighting believes that this market is still quite large, and the future growth in this business will still be considerable. According to statistics, at present, the products of Neo-Neon have been sold in more than 80 countries and regions such as the United States and Europe. Christmas lighting products account for 60% of the lighting market worldwide.

Japanese market, LED bulb share rose to 50%

As Japan's electricity bill is quite expensive, power saving has become an element that Japanese consumers are very concerned about. In addition, the Japanese government has extended the implementation of LED bulbs to the point of implementation of the environmental protection point system at the end of 2011. Under the incentive policy, the Japanese market has become the LED since 2010. The brightest market for light bulb sales.

According to the survey data of the Japanese GFK survey company, the share of the LED bulb market in Japan has rapidly increased from 0.01% in 2009 to 10% in February 2010. In the first half of 2010, the sales volume of LED spherical bulbs accounted for the proportion of total bulb sales. Rising to 50% gives the entire LED industry and investors a lot of imagination.

Emerging markets are increasingly important Since 2008, the demand for the European and US markets has been reduced due to the financial crisis, and the importance of global emerging markets has also been increasingly concerned by manufacturers: South and South African markets have developed rapidly in recent years, and the Middle East market has low prices. There is a large demand for the product. In addition, Russia and Eastern Europe are also a potential big market. Many companies have also shown interest in the Russian and Eastern European markets.

Take the Middle East as an example. Currently, the UAE and other countries in the Gulf region are in a period of economic prosperity. The development of retail, trade, and real estate has driven the demand for lighting equipment. At the same time, the population growth in Dubai and UAE has driven the development of the lighting equipment industry. .

In Russia, the lighting project of the Kremlin Grand Theatre is one of the representative projects for Shenzhen Wanrun to participate in the global market competition. This famous ballet theatre in "Swan Lake" was personally inscribed by Russian Prime Minister Vladimir Putin and is considered one of the most elegant theatres in the world. Party A has very strict requirements on the design of the theater. After rigorous testing and screening, Wanrun finally stands out from many international brands.

Looking at the Indian market again, currently 80% of India's lighting products are imported from China. On the Indian market, there is huge space for outdoor use of LED lamps. The Indian government is considering converting traditional lighting systems into environmentally-friendly and energy-saving LED lighting systems. It is expected that the LED lighting market in India Annual growth rate will reach 41.5% and will continue until 2015. In South America, since the beginning of last year, Neo-Neon has gradually increased the development and development of the South American LED lighting market led by Brazil. The first LED tunnel light project in the central city of Sao Paulo, Brazil, is the silver rain lighting of the Hong Kong-based Neo-Neon Group. The Ayrton Senna Tunnel is the first expressway in South America to use LED tunnel luminaires, and LED lighting is used in iconic tunnel and road projects.

In the South African market, there are also active figures of Chinese companies. Zhang Qingyu, Vice President of NVC Lighting, stated that South Africa has now become one of the best overseas markets for NVC sales. In South Africa, the business model of NVC dealers has become increasingly mature. At present, there are mainly wholesale channels, professional channels, and modern supermarket channels.

Creating new advantages At present, although the global economic recovery process is slow, there is still a lot of uncertainty, but overall, exports are still an important part of Chinese LED companies participating in global competition and occupying market share, and there are huge business opportunities.

In the face of business opportunities, how can China quickly create new advantages in participating in global economic cooperation and competition? In response, Zhang Yansheng, director of the Institute of Foreign Economic Research of the National Development and Reform Commission, believes that in the next five to ten years, China’s low-cost advantage will come to an end... China’s new advantages in participating in global economic cooperation and competition will change from a competitive model. Should change from the OEM model to the autonomous production model, from the price competition model to the differentiated competition model, from the simple imitation model to the technical innovation, market innovation, management and organizational innovation model to achieve technical content, value-added capabilities from the low end To the high-end change.

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