In the color TV market in China, the share of curved TVs is increasing.
According to Zhong Yikang’s forecast, the sales volume of curved TVs in the Chinese market will reach 2.3 million units in 2016, and the total market for curved surface TVs in China will reach 1.3 million units in the second half of the year. It has become the first choice for high-end products.
On August 23rd, the global leading panel company, Samsung Display and China Electronic Chamber of Commerce, held the theme “Curved Surface Perfectionâ€â€”a curved TV/display cohesion forum in Beijing, China. In this forum, the organizer Samsung Display has formed a curved joint camp with 11 TV sets and display companies. These companies all expressed their confidence in the market outlook of the curved surface. They have all expanded the product line of curved television and will spare no effort to carry out publicity and promotion.
At the end of the forum, senior vice-secretaries of China Electronic Chamber of Commerce Lu Jiebo, TCL related person Zhang Shaoyong, and Konka related person in charge Chang Dong, etc., accepted an exclusive interview with the media.
Lu Renbo believes that many companies are now making curved-screen TVs with large screens. The market for curved TVs has matured. The premise of market maturity is the maturity of products. Curved TVs are now technically no problem. The properties of curved TVs are not just young people, but also include families, especially the living room. For example, when TCL did some promotion some time ago, it found a store and did a designer to incorporate the surface into home design. Compared with the existing flat-panel TVs, the prices of curved TVs are more expensive. “The spread is certainly there is a spread of a thousand dollars, not a spread of a hundred dollars. Then I think that as the sales increase, the spread will become smaller and smaller. ."
According to data from Yikang, from January to July this year, the share of TCL's curved TV retail volume was as high as 29.7%, ranking first. In July, the share of TCL's surface TV retail sales soared to 34.7%, leading the industry with clear advantages.
Zhang Shaoyong said that this TV thing, like buying furniture to buy a sofa, the first look at the style, is not high-end, fashion, so television as a home, the first major role is to fashion. Today's curved TVs, after so many product attempts, the penetration rate of 55-inch curved TVs has reached 30%, which lays a good foundation for the popularity of curved TVs in the future. Curved TVs are big and small, 40-inch TVs have a good audience, and they welcome the market. The second function of television is functional audio-visual, which is what we call the picture quality. There are three indicators of picture quality: brightness, contrast, and color gamut. In terms of quality, curved TVs surpass OLED TVs and TCL firmly believes that curved surfaces are the future direction.
From the current point of view, the development trend of curved TV/display has been very clear. The active promotion of the upstream panel has enabled the curved TV/display to expand from the brand camp to the product size, and has been affirmed by the consumer market. It also forced the upper panel and the whole plant to allocate more resources to the surface, and further expanded the market share of curved TVs at a reasonable price.
Since the beginning of this year, Konka has also made great efforts to surface curved television.
Chang Dong said that the difference in cost depends on the upstream of curved TVs, and especially depends on Samsung's equipment. In terms of physics, the cost of doing the machine is definitely increasing, but the upstream strategy is that the spread between the surface and the plane is very small, so the cost of the surface and the surface of the entire chain should not differ very much from the factory's supply chain. Large, theoretically universal. Even if the space of each chain is enough, the surface can theoretically be sold at the same price as the plane. In some high-end products, it can approach the flat price, so from the upstream, it is mainly Samsung's strategy and machine factory. Strategy. According to the latest data, curved TVs accounted for more than 50% of Konka's high-end models, and Konka curved TVs are basically more than 48 inches, accounting for a relatively high proportion.
The rise of curved TVs is like the current year when ultra-thin LCD TVs have replaced bulky CRT TVs. This is an unstoppable trend. The rapid follow-up of many mainstream color TV and display companies has made the curved TV market cake bigger and bigger.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
According to Zhong Yikang’s forecast, the sales volume of curved TVs in the Chinese market will reach 2.3 million units in 2016, and the total market for curved surface TVs in China will reach 1.3 million units in the second half of the year. It has become the first choice for high-end products.
On August 23rd, the global leading panel company, Samsung Display and China Electronic Chamber of Commerce, held the theme “Curved Surface Perfectionâ€â€”a curved TV/display cohesion forum in Beijing, China. In this forum, the organizer Samsung Display has formed a curved joint camp with 11 TV sets and display companies. These companies all expressed their confidence in the market outlook of the curved surface. They have all expanded the product line of curved television and will spare no effort to carry out publicity and promotion.
Lu Renbo believes that many companies are now making curved-screen TVs with large screens. The market for curved TVs has matured. The premise of market maturity is the maturity of products. Curved TVs are now technically no problem. The properties of curved TVs are not just young people, but also include families, especially the living room. For example, when TCL did some promotion some time ago, it found a store and did a designer to incorporate the surface into home design. Compared with the existing flat-panel TVs, the prices of curved TVs are more expensive. “The spread is certainly there is a spread of a thousand dollars, not a spread of a hundred dollars. Then I think that as the sales increase, the spread will become smaller and smaller. ."
According to data from Yikang, from January to July this year, the share of TCL's curved TV retail volume was as high as 29.7%, ranking first. In July, the share of TCL's surface TV retail sales soared to 34.7%, leading the industry with clear advantages.
Zhang Shaoyong said that this TV thing, like buying furniture to buy a sofa, the first look at the style, is not high-end, fashion, so television as a home, the first major role is to fashion. Today's curved TVs, after so many product attempts, the penetration rate of 55-inch curved TVs has reached 30%, which lays a good foundation for the popularity of curved TVs in the future. Curved TVs are big and small, 40-inch TVs have a good audience, and they welcome the market. The second function of television is functional audio-visual, which is what we call the picture quality. There are three indicators of picture quality: brightness, contrast, and color gamut. In terms of quality, curved TVs surpass OLED TVs and TCL firmly believes that curved surfaces are the future direction.
From the current point of view, the development trend of curved TV/display has been very clear. The active promotion of the upstream panel has enabled the curved TV/display to expand from the brand camp to the product size, and has been affirmed by the consumer market. It also forced the upper panel and the whole plant to allocate more resources to the surface, and further expanded the market share of curved TVs at a reasonable price.
Since the beginning of this year, Konka has also made great efforts to surface curved television.
Chang Dong said that the difference in cost depends on the upstream of curved TVs, and especially depends on Samsung's equipment. In terms of physics, the cost of doing the machine is definitely increasing, but the upstream strategy is that the spread between the surface and the plane is very small, so the cost of the surface and the surface of the entire chain should not differ very much from the factory's supply chain. Large, theoretically universal. Even if the space of each chain is enough, the surface can theoretically be sold at the same price as the plane. In some high-end products, it can approach the flat price, so from the upstream, it is mainly Samsung's strategy and machine factory. Strategy. According to the latest data, curved TVs accounted for more than 50% of Konka's high-end models, and Konka curved TVs are basically more than 48 inches, accounting for a relatively high proportion.
The rise of curved TVs is like the current year when ultra-thin LCD TVs have replaced bulky CRT TVs. This is an unstoppable trend. The rapid follow-up of many mainstream color TV and display companies has made the curved TV market cake bigger and bigger.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.