Estee Lauder today announced the launch of a conversational lipstick assistant to guide customers in the selection and purchase of the ideal lip gloss. The AR robot has been launched on Facebook Messenger and was created by Estée Lauder and the Canadian AR company ModiFace, which specializes in beauty applications.
This lipstick robot uses ModiFace's facial recognition technology and AR technology. In addition to helping customers find the desired lip color, they can also "paint" the lip color onto your lips through the lens to show you the appropriate effect. From then on, the younger sisters can try makeup anytime and anywhere, and never have to run the counter!
In order to solve the customer's color selection troubles, the robot can also recommend a suitable lip color one-on-one according to the customer's preference.
In addition, if you look at a friend's lip color, you can also take a lipstick (or any object), and then use the robot's "color search" function, so that the robot will find the corresponding lip color according to the color of the object.
Estée Lauder and ModiFace have launched the AR test application in May of this year, and today's lipstick chat robot is a further extension of this AR application.
Stephane de La Faverie, global brand director of Estee Lauder, said: “The key to the collaboration between Estée Lauder and ModiFace is to apply AR and AI to all platforms, so that customers can easily try our products. The communication platform like Facebook Messenger is for consumers to find, try, The perfect choice for purchasing our products."
Orange Enzyme Into Beauty Revitalizing Mask 2
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Orange Enzyme Into Beauty Revitalizing Mask 2
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