The R series is the star product of OPPO's most "money way", and it is also OPPO's most representative mobile phone product. From R9 to R15, each of the R series that is updated every six months is the hottest explosion on the market at that time. model.
Although wearing the hat of "high configuration and low price", this does not stop the sales of the R series. In early August this year, Sino officially announced the latest domestic mobile phone sales data for the first half of 2018. OPPO ranked first with its excellent data of 38.08 million units. One, and behind these sales cannot be separated from the promotion of the R series.
Who said that the R series will be useless after the return of Find?
In June of this year, OPPO restarted the Find series. With the radical design of Find X, OPPO showed off a lot of muscles, which made many netizens admire it.
However, after the release of Find X, some netizens worried that the R series phones would no longer be "useful". The return of OPPO Find X made up for the gap in its high-end flagship product line. "Who will buy the R series? "
At the R17 conference on the evening of the 23rd, OPPO proved itself with strength.
On the evening of August 23, OPPO officially released the new R17 series-OPPO R17 and OPPO R17 Pro at the "Wonderful Night of New Products" in Shanghai. The new R17 series adopts a variety of gradient color matching and groundbreaking water drop screen design. It is the first to realize the application of TOF technology on OPPO R17 Pro, enriching the product connotation of the R series with more cutting-edge fashion design and more powerful innovative technology.
This is the first "Pro-level" product introduced in the OPPO R series. Thanks to the addition of "Pro", the starting price of R17 has exceeded the price of 3,000 yuan, and the top version has even reached the 4,000 yuan mark! OPPO's reason for increasing the price of the R series is simple, it is to impact the high-end smartphone market.
This is something that many domestic mobile phone manufacturers dare not even think about. The high price of the new phone is easily accepted by low-cost consumers, but it is quite difficult to upgrade from low price to high price. Some of the flagship products of 1999 yuan in the early stage have long been used by users. Formed brand recognition and fixed psychological expectations, sudden price increases will make it difficult for consumers to accept.
OPPO R17 conference siteâ–²
Behind the price increase, the innovative technology of the new phone must be driven. The positioning of the just released OPPO R17 has been upgraded to a new flagship phone of fashion + technology.
The OPPO R series in the past also controlled the price within 3,000 yuan, but the addition of "Pro" provided OPPO with a price diving board.
The robust R17 and the "radical" R17 Pro
The price increase of the new phone also means the improvement of product positioning, but the price increase also requires the technical strength behind the new phone. OPPO has grasped this very well. On the R17 Pro, the Super VOOC flash charging technology of Find X has also been decentralized. To the R series, the first release of the sixth-generation Corning Gorilla Glass, the first to implement TOF technology, and the complex fog light gradient provide room for price appreciation for the R17 series.
In the face of continuous consumption upgrades and increasingly diversified user mobile experience needs, in the highly mature mobile phone industry, OPPO chooses to respond to market challenges with systematic and comprehensive self-evolution and brand enhancement.
After the R-series layout "Pro", OPPO's mobile phone product line layout becomes more complete, and the OPPO A-series, R-series and Find-series product matrices will face different target groups and differentiated competition.
OPPO's "duty"
At the beginning of the R17 conference, OPPO announced that its own patent applications reached 21,842, ranking first among domestic smart terminal R&D and sales companies.
Behind the ever-increasing product power is OPPO's strong R&D strength and deep patent reserves.
At present, OPPO has formed its own technical barrier patent package in the fields of flash charging, imaging, image processing, and photography. According to data from the State Intellectual Property Office, in the whole year of 2017 and the first half of 2018, among domestic companies whose main business is the R&D and sales of smart terminals, OPPO continued to rank first in the authorization of invention patents.
In April this year, OPPO announced the establishment of the OPPO Research Institute, focusing on three areas of software, hardware and standards, and creating technical conditions for the competitiveness of future products.
Behind all these achievements is inseparable from OPPO's "duty", which is to know what you should do, and then do what you do.
In the OPPO smart phone series, OPPO is a stable and stable product. It seems that there has not been a failed product. OPPO knows the actual needs of its users using mobile phones, so you will find that the OPPO smart phone is quite accurate. A new feature or a new design will hit the user's pain point.
This is also the main reason for the continued growth of OPPO's market share in the mobile phone market. According to the statistics of the authoritative data agency IDC, the OPPO market share ranked fourth in the world in 2017 and the second in the Chinese market.
Through the R17 series of products, OPPO is also continuing to upgrade its product marketing strategy. In the increasingly severe mobile phone market, OPPO has found its own direction.
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