Konka wants to participate in LED companies: investment does not exceed 200 million yuan does not seek holding

September 30 news, recently there are rumors that Konka will invest 1 billion yuan to do LED projects, Konka officially announced yesterday that it is indeed seeking the possibility of participating in LED companies, but the investment amount will not exceed 200 million yuan, nor Seeking to obtain a controlling position in the LED enterprise or to lead the business management of the enterprise.

Konka said that the reason for this decision is to ensure the supply of upstream supply of LED TV, but the current investment opportunities are in the process of seeking, the partners, cooperation programs, etc. have not yet been determined, there is still a large uncertainty.

Mu Gang, vice president of Konka Group and president of multimedia marketing division, said that the next 10 years will be the "golden decade" of China's color TV, and LED color TV is the "golden key" to open the door of "Golden Decade". Konka is uniting the entire industry chain to accelerate the popularization of LEDs in order to reach the top spot in the market.

At present, LED accounts for nearly 25% of the entire color TV market, and the average price is close to the traditional LCD TV of the joint venture brand. Mu Gang believes that LED has launched a general attack on the market, and will surely become the leader of the color TV industry. Konka will accelerate the popularization of LEDs by 2-3 times through the advantage of channel reorganization of Kunshan module base.

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