The tide of panel prices that began to spread in the second half of last year seems to be still in the sky. The Internet TV industry has been hit hard, and they have made use of the Internet's capital model, they have gradually shrank in the market, and even included the entire semiconductor industry. Today, when Moore's Law seems to have failed, the price of "thousands of dollars" in TV products has even doubled in the past. What are the root causes of these situations? Let's briefly discuss with you today.
Can Internet TV products take the high-end route?
I remember that a long time ago, I mentioned in a conversation with the Internet TV industry that there was no threshold on the technical level. That is to say, as long as manufacturers are willing to spend money, any high technology can be obtained.
The real estate industry directly affects the sales of household appliances in the domestic real estate industry, creating a booming home appliance industry. As far as the TV industry is concerned, the panel price hike has not yet receded, but the real estate market is still rising, the houses are selling more, and the demand for home appliances is high. Big, TV products in the minds of domestic consumers, but also irreplaceable "like new products," the sales of TV products will seem to rise, but in the promotion of consumer upgrades, high-end product sales increased, low The sales of end-products have instead decreased, which is also reflected in the ZDC report for Q1 2017.
Samsung QA55Q7CAM detailed parameters
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Panel price VS consumption upgrade
Surprisingly, this situation does not seem to dispel the enthusiasm of people for TV products. Take the offline physical stores in North, Shanghai, Guangzhou, Shenzhen, and first-tier cities as an example. The sales of high-end TV products even surpass mid- to low-end products. , then we can not understand this way, the panel tide of prices did not retreat, the price loss of low-priced products in the process of loss of price, the reverse promotion of the TV market category "consumption upgrade" phenomenon. Internet TV to take the high road?
The Internet TV products that seem unyielding are still pushing new opportunities, and have embarked on a high-end line. Based on previous “journalings,†Xiaomi and LeTV will launch new products this month. Let’s talk about the former, Xiaomi, and others. The 65-inch new product broke the news, the price will be around 2,000 US dollars, then the price will be as high as 14,000 yuan, on the author's point of view, this millet brand itself does not have the strength of this quantity of products, the leader is so, that is more Needless to say the follow-up "little brother". Of course, this statement is not valid for all people. This kind of micro whale, with its unprecedented background, is an example. Can Internet TV products take the high-end route?
I remember that a long time ago, I mentioned in a conversation with the Internet TV industry that there was no threshold on the technical level. That is to say, as long as manufacturers are willing to spend money, any high technology can be obtained.
There may not be a threshold for technology from a product perspective, as long as you are willing to spend money on OLEDs.
However, the author is more concerned about is that most Internet TV manufacturers do not have their own product lines, then the cost of OEM products will have to be implemented in the product price. Underneath each other, even if the price of the product increases, positioning will increase. , but the available technology is likely to fail to reach this price level. The same price of 10,000 you will choose Samsung or this music as?
For example, a manufacturer who sits on the technology and production line, a flagship product is priced at 20,000 yuan, then the actual technical value of the product is as high as 10,000 yuan or more after the hard costs such as labor and inventory. Then the same price of Internet TV products, will have to pay more OEM costs, the actual value of the final product or only 8,000 yuan, but it is worth noting that the costs incurred in this process under the so-called "Internet capital model" means May be irreparable. The real estate industry directly affects the sales of household appliances in the domestic real estate industry, creating a booming home appliance industry. As far as the TV industry is concerned, the panel price hike has not yet receded, but the real estate market is still rising, the houses are selling more, and the demand for home appliances is high. Big, TV products in the minds of domestic consumers, but also irreplaceable "like new products," the sales of TV products will seem to rise, but in the promotion of consumer upgrades, high-end product sales increased, low The sales of end-products have instead decreased, which is also reflected in the ZDC report for Q1 2017.
Usually new houses need new TV
Another strong data support is that the sales of TV products in the Q1 2017 Q1 2017 were down by 12%-13% year-on-year in 2016, but the overall sales amount only dropped by 2%-3%. While the number of sales declines, the sales amount is still within the normal data fluctuation range. The reason is simple: the increase in the shipment of high-priced products has compensated for the vacancy in some low-end and middle-end products. It can be seen that the consumption upgrade trend is clear. What is the position of Internet TV makers such as Xiaomi and LeTV in a reshuffle of television products that are facing economic trends? Internet TV, are you afraid?
Judging from the current “consumer upgrade†card in the current market, taking high-end seems to be a good road, but Internet brands that lack capacity also have to pay higher costs than traditional TV manufacturers, and they are highly Internet-based in the domestic TV market. In the background, the advantages of the easy-to-use operating system and Internet sources have become smaller and smaller. What are the advantages of Internet TV? I think this is a problem that all TV manufacturers need to think about at this stage. Samsung QA55Q7CAM detailed parameters
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Ousida Vape is an innovative enterprise dedicated to the Disposable Vape Kits & Pod industry, with professional R&D and production team in the industry.Ousida Vape has passed CE, RoHS, MSDS and other related quality system certifications, and introduced a pull-type production system to achieve refined management.
Box mod kit
Nanning Ousibang Information Technology Co., Ltd. , https://www.ousibangvape.com