Ningxia Qianghui Trading Co., Ltd. currently represents two brands, Qianli and Mingda. According to Xueqiang, general manager of Qianghui, Qianli entered the Yinchuan market in 2003. Since then, it has developed two specialty stores, totaling more than 180 square meters. Its main product glass lanterns have been recognized and welcomed by consumers regardless of the design appearance or manufacturing process.
In the past two years, when the homogenization of glass lanterns is serious, it is better to have a better service than to serve in the market. Whose channel is sound. The brand is both big and strong. Therefore, Qianli pays great attention to the construction of the service system, such as: free installation in the city, establishment of files for each customer, regular visits (when there are gifts, they are sent directly to customers). In terms of channel construction, the coverage rate in the cities and counties of Yinnan, Yinbei and Yinchuan has reached 100%. It is estimated that the sales task of 2 million this year will exceed 20%.
Mingda is an eye-protection brand that entered the Ningxia market earlier (97 years). As a special lighting product, it has specific sales channels and groups. Now, there are special counters or special areas in major supermarkets and hypermarkets, and later distributors in various cities and towns, in order to expand the brand awareness and radiation capacity of Mingda in a point-to-face manner. At 100,000 yuan.
According to reports, Xue Zong also wants to find a new brand that can complement the advantages of Qianli, and use its own advantages and channels to make the brand bigger and stronger.
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