2016 is a year in which the world's color TV industry has undergone an ever-changing situation. Ignoring the battle for market share between companies, the competition between the two OLED and QLED display technologies has entered a hot period. In 2017, since more and more manufacturers such as TCL, Samsung, etc. have grown into large-scale sub-sector camps, Quantum-dot TV has formed a huge emerging force in the industry. At this time, both the field experts and the industry people cannot help arguing with OLEDs and QLEDs. Strong and weak debate: whether it is over-exaggerated before OLED, or QLED does have the ability to suppress opponents?
Market performance proves: OLED fails to meet user expectations, QLED detonates 51 promotion In recent years, the appearance of two new technologies has attracted many TV manufacturers worldwide to form a team, launched a number of OLED or QLED TV products. Looking at the industry's major TV manufacturers, Samsung switched from the OLED camp to the Quantum camp. This year, it released a number of quantum dot products; Sony first abandoned the OLED technology cooperation agreement with Panasonic, and then returned to OLED again in 2017, once hesitant Decision. So far, only South Korea and Japan big manufacturers only LG is still pushing OLED TV. In contrast, in China, TCL launched China's first Quantum Dot TV in 2014 and has been deeply researching and developing. Now it has undergone three generations of quantum dot technology and has become a leader in quantum dot camps.
According to the comparison data of OLED and QLED marketing effect recently released by Zhong Yekang, it is not difficult to see that OLED has apparently appeared tired after 2016, and QLED is entering the market in a healthy and stable manner. The OLED TVs that were launched in January 2013 have slowly climbed to less than 30,000 units in three years. In the past two years, QLED TV sales in the city have reached more than seven times over the same period. As of the 14th week of 2017, QLED TV's penetration rate in the color TV market has reached 1.41%, while OLED still only stays at 0.27%. OLEDs are indeed introduced before QLEDs, and their popularity among consumers is supposed to be higher. However, OLEDs are affected by issues such as yield and capacity, and actual market sales lag far behind QLEDs.
Let’s look at the 51 color TV market that has just passed. China Yikang retail monitoring data showed that the penetration rate of quantum dot TV retail volume reached 2.6%, and the penetration rate of OLED retail volume was only 0.6%. According to the feedbacks of Suning, Gome and other channel providers, the consumers of QD zones set up by TCL, Samsung, and Hisense went offline continuously. Although the synchronous promotion has more cost-effective mid-range products, they have experienced the screen. After quality, consumers are still willing to spend money on Quantum TV. The sales of the TCL XESS X2/X3 Quantum Dot TV have clearly become the key to the explosion of May Day promotions. In the environment of consumption transformation toward the mid-to-high end, the Chinese home appliance industry has shown strong growth momentum under the leadership of new technologies such as quantum dots.
Technical analysis: OLED innate, QLED unique advantages From the light of the principle of view, OLED's light emitting principle is organic electroluminescence, and the principle of QLED is inorganic electroluminescence (or photoluminescence), seemingly the same, but has an essential difference. OLEDs are organic materials that actively emit light under the stimulus of electricity, producing RGB three primary colors and combining them into colors. Peng Xiaogang, a professor at Zhejiang University, said that currently on the market, OLED TVs are mass-produced through the preparation of white OLEDs, instead of active light emission of the three primary colors, and problems such as reduced color, increased energy consumption, and high prices exist. This is also a point that OLED camp manufacturers do not want to mention.
In contrast, QLEDs, which employ quantum dots, are nano-sized, spherical-shaped semiconductor particles that are one of inorganic nanocrystals. The reason why QLEDs using QD display materials can emerge in the display field is mainly due to its high color gamut, color gamut coverage of 157% (BT709), pure color, and color purity of about 37.5% higher than that of OLEDs. For a long time, quantum dot material life can reach 60,000 hours. Liu Yufeng, vice president of the China Electronic Chamber of Commerce, stated that “QD technology can bring higher energy efficiency and color performance compared to traditional LCD display technology, while also reducing costs and other advantages. It has obvious real innovation value and has become a high-end TV. Market trends are very popular."
In addition, OLED has not been significantly promoted in the large-size TV market for many years, and it also involves production and yield issues. Academician Ouyang Zhongcan of the Academician of the Institute of Theoretical Physics at the Chinese Academy of Sciences believes quantum dot technology has great potential as an emerging display technology. Currently, there are more OLED displays than QLEDs, but most of them are used in small-size display terminals such as mobile phones and notebooks. The future big screen display will also be the world of QLED.
Before joining TCL, TCL Multimedia China Marketing Director Sun Yin was responsible for marketing work in several well-known companies in the communications industry. He worked in both small screens and TV screens. He believes that “screen†is the key carrier of mobile Internet and carries All of our mobile communication has been fully integrated into our lifestyle. The "screen" is also the core of the display terminal product. The display product experience first depends on the screen experience. At present, there are two main types of advanced screen technology, one is OLED, which was introduced earlier and has been widely used in mobile phone products. It has helped Samsung and other brands establish their advantages. OLED TVs also have manufacturers' choices. The advantage is that the contrast ratio is relatively high, but they cannot be mass-produced. The limit of mass-produced OLED resolution can only reach 4K. Therefore, QD technology was launched first, and with the image quality, longevity, and production advantages, it gradually became the common choice of industry, manufacturers, consumers, channel customers, and capital. As far as the future development is concerned, the development of OLEDs has reached its peak, and no further breakthroughs can be made. Quantum dot technology can realize the manufacture of screens like newspapers in the electroluminescent phase in the future. QLEDs will give imagination to screen products. Wings. TCL is the first domestic company to conduct quantum dot research and development and investment. It is also the only TV brand in China that has the advantage of industrial chain vertical integration. TCL's inorganic quantum dot TVs feature high color gamut, pure color, and long color. They are competitive in terms of color performance and quality. At present, they have been increasingly recognized by consumers who require color.
In order to continue to promote QLED TVs and popularize quantum dot technology, TCL will continue to provide consumers with the most sincere "Jiehui" activities on Valentine's Day 520 after the 414 Quantum feast and May 1 promotional campaign. From May 19th to 21st, TCL will cooperate with Midea Air Conditioning to hold a large-scale promotional event with the theme of “Yahui 520, Paying for Loveâ€, which will bring sweeter and more intimate “product + service†to happy lovers. , add fun to life. During the event, consumers can participate in the 50-yuan recognition and enjoy the following “about benefits†benefits:
1, Recognize 50 yuan to receive double value gifts. Only need to recognize 50 yuan, with coupons at the event site can receive a gift worth 100 yuan;
2. Recognize 500% of cash discount coupons for 50 yuan. Consumers can purchase TCL XESS QD TVs with coupons for up to 1,000 yuan in cash. Customers can purchase C2 theatre TVs, P3 gold curved TVs and N3 silver arc curved TVs for up to 500 yuan in cash.
3, recognize 50 yuan to buy television to send health. Consumers can get up to 6000 yuan in cloud gift probiotics gold card. Cloud Probiotics is an APP that can provide personal lifelong health management services. Not only can you enjoy time-saving home inspections and get a full range of health checks such as genes, intestinal flora, imaging, and quantum inspection technology; The health care plan provided by 300,000 expert doctors and 300,000 family doctors from 2,000 selected top-three hospitals, 10,000 county hospitals. When purchasing X, C, P series new products, couples, children, and parents can receive 2,000 yuan, 1,000 yuan, and 500 yuan cloud probiotics gold card. Buy TV to send health, only TCL!
4, recognize that 50 yuan had to buy explosives buy tickets. Consumers believe that raising 50 yuan can get explosive buying vouchers, have the opportunity to buy ultra-low-cost burst models; 55-inch 4K surface burst models broke the first 4,000 mark, only 3999 yuan.
5, recognize 50 yuan can be full house purchase, one-stop purchase. During the event, TCL XESS Quantum TV will lower the price with Midea Air Conditioning Co., Ltd., and the exclusive discounted price of the package can be up to RMB 2,000.
TCL's 520 promotion is the most favorable and most powerful one in history. It is full of blessings and sincerity for families and couples, enabling more people to enjoy a warm family time. Consumers who value quality of life and desire to improve their quality of life, 520, are you ready?
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Market performance proves: OLED fails to meet user expectations, QLED detonates 51 promotion In recent years, the appearance of two new technologies has attracted many TV manufacturers worldwide to form a team, launched a number of OLED or QLED TV products. Looking at the industry's major TV manufacturers, Samsung switched from the OLED camp to the Quantum camp. This year, it released a number of quantum dot products; Sony first abandoned the OLED technology cooperation agreement with Panasonic, and then returned to OLED again in 2017, once hesitant Decision. So far, only South Korea and Japan big manufacturers only LG is still pushing OLED TV. In contrast, in China, TCL launched China's first Quantum Dot TV in 2014 and has been deeply researching and developing. Now it has undergone three generations of quantum dot technology and has become a leader in quantum dot camps.
Let’s look at the 51 color TV market that has just passed. China Yikang retail monitoring data showed that the penetration rate of quantum dot TV retail volume reached 2.6%, and the penetration rate of OLED retail volume was only 0.6%. According to the feedbacks of Suning, Gome and other channel providers, the consumers of QD zones set up by TCL, Samsung, and Hisense went offline continuously. Although the synchronous promotion has more cost-effective mid-range products, they have experienced the screen. After quality, consumers are still willing to spend money on Quantum TV. The sales of the TCL XESS X2/X3 Quantum Dot TV have clearly become the key to the explosion of May Day promotions. In the environment of consumption transformation toward the mid-to-high end, the Chinese home appliance industry has shown strong growth momentum under the leadership of new technologies such as quantum dots.
Technical analysis: OLED innate, QLED unique advantages From the light of the principle of view, OLED's light emitting principle is organic electroluminescence, and the principle of QLED is inorganic electroluminescence (or photoluminescence), seemingly the same, but has an essential difference. OLEDs are organic materials that actively emit light under the stimulus of electricity, producing RGB three primary colors and combining them into colors. Peng Xiaogang, a professor at Zhejiang University, said that currently on the market, OLED TVs are mass-produced through the preparation of white OLEDs, instead of active light emission of the three primary colors, and problems such as reduced color, increased energy consumption, and high prices exist. This is also a point that OLED camp manufacturers do not want to mention.
In addition, OLED has not been significantly promoted in the large-size TV market for many years, and it also involves production and yield issues. Academician Ouyang Zhongcan of the Academician of the Institute of Theoretical Physics at the Chinese Academy of Sciences believes quantum dot technology has great potential as an emerging display technology. Currently, there are more OLED displays than QLEDs, but most of them are used in small-size display terminals such as mobile phones and notebooks. The future big screen display will also be the world of QLED.
In order to continue to promote QLED TVs and popularize quantum dot technology, TCL will continue to provide consumers with the most sincere "Jiehui" activities on Valentine's Day 520 after the 414 Quantum feast and May 1 promotional campaign. From May 19th to 21st, TCL will cooperate with Midea Air Conditioning to hold a large-scale promotional event with the theme of “Yahui 520, Paying for Loveâ€, which will bring sweeter and more intimate “product + service†to happy lovers. , add fun to life. During the event, consumers can participate in the 50-yuan recognition and enjoy the following “about benefits†benefits:
1, Recognize 50 yuan to receive double value gifts. Only need to recognize 50 yuan, with coupons at the event site can receive a gift worth 100 yuan;
2. Recognize 500% of cash discount coupons for 50 yuan. Consumers can purchase TCL XESS QD TVs with coupons for up to 1,000 yuan in cash. Customers can purchase C2 theatre TVs, P3 gold curved TVs and N3 silver arc curved TVs for up to 500 yuan in cash.
3, recognize 50 yuan to buy television to send health. Consumers can get up to 6000 yuan in cloud gift probiotics gold card. Cloud Probiotics is an APP that can provide personal lifelong health management services. Not only can you enjoy time-saving home inspections and get a full range of health checks such as genes, intestinal flora, imaging, and quantum inspection technology; The health care plan provided by 300,000 expert doctors and 300,000 family doctors from 2,000 selected top-three hospitals, 10,000 county hospitals. When purchasing X, C, P series new products, couples, children, and parents can receive 2,000 yuan, 1,000 yuan, and 500 yuan cloud probiotics gold card. Buy TV to send health, only TCL!
4, recognize that 50 yuan had to buy explosives buy tickets. Consumers believe that raising 50 yuan can get explosive buying vouchers, have the opportunity to buy ultra-low-cost burst models; 55-inch 4K surface burst models broke the first 4,000 mark, only 3999 yuan.
5, recognize 50 yuan can be full house purchase, one-stop purchase. During the event, TCL XESS Quantum TV will lower the price with Midea Air Conditioning Co., Ltd., and the exclusive discounted price of the package can be up to RMB 2,000.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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