The new Tobii eye tracking analysis tool will bring many benefits to the enterprise

In the field of virtual reality (VR) eye tracking, Tobii has become one of the more well-known brands. Today, the company has turned its attention to helping companies take advantage of a new type of analysis tool called Tobii Pro VR Analysis to help companies get the most out of eye tracking technology.

The new Tobii eye tracking analysis tool will bring many benefits to the enterprise

Eye tracking has many uses in VR, and the information obtained through eye tracking will enable companies to better customize products and services for specific use cases.

Tobii lists the various potential uses of analytics tools, such as identifying the customer's attention in a virtual retail environment, or the manufacturing company can determine the employee's response to different training scenarios.

For more important areas, such as health care, in training surgeons, their awareness can be tracked, allowing the development of visual awareness skills without potential risks to the patient. In the security field, eye tracking analysis can be used in architectural design to determine the best location for identification and emergency exits.

The new Tobii eye tracking analysis tool will bring many benefits to the enterprise

David Watts, general manager of CCD design and ergonomics, said: "Using eye tracking in a VR environment can help us better understand how people navigate in a space. We can design a better pathfinding system and We started exploring problems earlier, and we wanted to introduce evidence into the design process. Visualization tells us what people actually see and how much they care about the different design interventions we make.” This approach is more dependent on us. Your instincts are stronger, not relying on our own intuition. It also provides a good visual record to show the behavior of others in the design team.

The Tobii Pro VR analysis tool is embedded in the existing Unity environment and is not platform-specific, so companies can integrate the tool into existing hardware devices.

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