Today, netizens have received a lot of news from the technology circle. The Jingdong Group Tiangong Project Intelligence Bureau was established! We traced back to the source. The original “secret file†in the Intelligence Bureau foresees this major event.
Tiangong Project is the absolute “great material†for JD.com Technology in 2017. The 3D modeling contest in the first half of the year is in full swing. The “Tiangong Intelligence Bureau†seems to have an extraordinary relationship with it. Through careful observation and visits, we discovered that this "mysterious archive" actually included ARVR black technology application cases of all types of joint brands throughout the year.
Once the archives were launched, they not only attracted attention from the e-commerce circle and the technology circle, but all kinds of brands couldn't sit still... Now let's turn into an agent to see if there is any big secret in this “Tiangong Intelligence Bureauâ€. ?
I found - Mysterious archive of X-Ray Intelligence Bureau X“Mysterious Passage†successfully entered the Tiangong Intelligence Bureau. What secrets did the secret archives of Messi and Eason “keep†in the end? Why did the technology company boss and industry experts change their lives and walked in a “sprouting style�
Wal-Mart Global PurchaseSee the sunflowers at the entrance, click interactively to discover Wal-Mart Global to purchase “AR Magic Shopping Tourâ€! Wal-Mart Global Buying joins hands with Jingdong to create “88 Shopping Festivalâ€, exploring AR live broadcasting of theme shopping tour, breaking through the uniqueness of AR and H5. The boundaries. It also broke the homogeneity of marketing and created a model for interactive content technology marketing. Let this event be able to have more diversified, younger, and entertaining elements in the overall promotional environment and deepen brand memory.
Tsing Tao beerThe "Guardian" National Treasure was wearing football uniforms. It entered the pavilion and saw the familiar Tsingtao Brewery. Tsingtao Brewery assisted AFC's AR marketing case. It collected over 20 kinds of brand logos on the market and opened the Jingdong app to be accessible. "Even with the AR scan" has enhanced the user-friendliness of the user experience, from the interaction of the game to restore the kick from the perspective of strength, open the "AR handheld football game" to ignite the user's cheering passion.
HaifeisiAs a fan, I saw Messi as the “guardian†and immediately clicked into it. The pavilion hangs the Barcelona team tag and Hafeis products and quickly opens the portfolio. AI face recognition technology + AR technology combined with the use of football elements In combination, the head shot's creativity perfectly fits the brand, allowing users to experience the brand concept in the interaction. The influence of Barcelona's spokesperson's influence + black technology makes the average daily sales of the product increase by 350%! The enthusiastic degree of the fans is still high, and the blue style of the pavilion is also in harmony with the head-to-head style of the exhibition.
Baiwei beerSong EASON handsome keep at the door, point in was enchanted by the red music department, red and music notes really have nothing to do, click on the portfolio appears Eason Chan personally designed limited edition bottle, background music is also song God's new song, the overall technology, fluency is completely OK, and note interaction design really is the heart, and is also the biggest bright spot. Limited Edition + exclusive, Budweiser and Eason join forces, this feeling is really enough ~
French ancient red wineFrom the “Guardians,†it can be seen that this should be a case of red wine. There are a few sea chests in the cellar-style pavilion. It's a bit strange. Open the portfolio and enter the undersea world through AR+ panorama, which is the scenery of the underwater world. Fascinated, click interaction found that the original is a clue interaction knowledge! AR to find game clues, but also understand the background knowledge of the sea of ​​wine, multi-text to explain the class in the marketing of some unpopular, in such a beautiful sea view to make knowledge become more Interesting, swept the "wine" to know!
I found that - technology and brand depth integration, 360 degree "play through" technologyIn combination with the brand, JD.com is more innovative this year - the application of brand owners' technology is no longer limited to "use," but is fully integrated with marketing activities and resources, and thoroughly "play through" technology. L'Oreal Group, Budweiser, Tsingtao Brewery, Jiang Xiaobai, French Ancient Chateau
The pioneering ideas of these brands, in line with the current lifestyle of consumers, have also led more brands to communicate with consumers using the “black technology thinking modelâ€.
It is reported that Tiangong plans to further broaden the application space of ARVR in Jingdong in the near future, and the brand's ideas and ideas will be more unconstrained. "Tiangong Intelligence Bureau" believes that in the future, the "long-distance running" partners will present various black technological intelligences to industry partners.
I found that - Tiangong Project 2.0 has now startedFrom the recent AR+H5 panoramic battle report to the current technology case review, the pre-warming of the Jingdong Tiangong Project 2.0 has fully demonstrated that Jingdong has been very eager to bring the latest technology and high-quality content to its users. , Work with the brand to make life more and more convenient and exciting. From Jingdong Tiangong Project 1.0 Jingdong teamed up with many excellent modeling teams at home and abroad to build a professional database. The Tiangong Project 2.0 that is being prepared is now successfully landing technology and content, and building a brand case base. The 11.1 AR+H5 Panorama Report and the “Architectural Archives Office†we saw are actually enough to show that JD.com has always been very eager to bring the latest technology and high-quality content to its users and work hard with the brand to make life easier. "Good things to buy better"
It is reported that this is only one of the pre-heating stages. Xiaobian's curiosity is looking forward to what kind of surprises and big moves will be brought to us by the upcoming Jingdong Tiangong Project 2.0 new upgrade. We will wait and see.
Tiangong Project 2.0 Release Ceremony Organizing Committee Official Contact:Contact: Wang Jie, Email address:
Contact: Shen Yu, Email Address:
Click to learn more Jingdong ARVR case, please enter Jingdong "" ARVR Imagine Buy "" Channel
Click to learn more about the contents of the Tiangong Intelligence Bureau's internal confidential archives
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