In 2017, the color TV market data was released one after another. Although the year-end closing data of China's color TV market is not satisfactory, the mainstream trend of high-end large screen market has been established in 2018, and the strong performance of Hisense TV in the domestic and international markets has also been placed more. look forward to.
According to the latest weekly report released by Zhongyi Kang, as of December 31, 2017, the sales volume and sales share of Hisense TV were: 15.7% and 16.8%, both of which ranked first in the industry and second place. The leading edge is further expanded. At this point, Hisense television has been ranked first in the color TV market for 14 consecutive years.
In the international market, Hisense TV has performed even better. According to customs statistics, as of November 2017, the export volume of Hisense TV increased by 30.8% year-on-year, far exceeding the industry average. As of October 2017, Hisense TV's sales volume in the South African market reached 22.4%, and its sales volume in the Australian market was 19.6%, both of which ranked first. After years of operation by Hisense, South Africa and the Australian market have become The base of Chinese brands.
2018 is the World Cup, and Hisense has ample high-end product layout. Currently, Hisense has listed 80-inch, 88-inch, 100-inch, 120-inch, 150-inch and other specifications of laser television products, demonstrating the superiority of laser television in the immersive sense that can not be replaced in large-scale event scenarios. Hisense World Cup Limited Edition product U9 has also received a lot of attention. This product pioneered the use of 1,056 dynamic backlight partitions, as well as independent research and development of light control processing chip, so that every light and shadow and texture are outstanding. At the same time, it applies a newly upgraded VIDAA AI artificial intelligence system to achieve a more advanced artificial intelligence experience.
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