2017 is a year of smart speakers in the world, with sales exceeding 30 million, which is at least six times higher than the sales of about 5 million in 2016! Combined with news from all parties in the industry chain, it is expected that the global smart speaker market will exceed 60 million in 2018, and sales will double again. At the same time, the domestic market will also achieve 10 times growth, and sales will exceed 10 million. There is no doubt that smart speakers have detonated voice interaction and become the "first battlefield" for voice interaction.
So, after the smart speaker, where is the next “battlefield†of voice interaction?
As voice giants seize the voice portal, Bluetooth device intelligence has become the key to the next wave of competition, and the wireless Bluetooth headsets in it are wearing "smart" outerwear, and they are beginning to emerge.
Recently, under the banner of "smart", whether it is Amazon, Google and other Internet giants, Sony, Bose and other traditional headset audio companies, or smart hardware startups, content service companies are eyeing the wireless Bluetooth headset, and launched or It is about to launch "smart headphones" as if it were the next battlefield for voice interaction.
â–² Bluetooth headset manufacturers supporting voice assistants do not fully count
First, smart headphones? "hanging the sheep's head"In October 2017, Google launched the wireless headset Pixel Buds, which is the main voice real-time translation. At the same time, Samsung also launched its own Gear IconX, which focuses on sports health and voice interaction. In December 2017, Miho & Keda News and 1MORE & Tencent A similar wireless Bluetooth headset was introduced and the banner of "smart headset" was launched; in January 2018, the AI ​​startup went out to ask for the "smart" sign to launch TIcPods Free, and called "the next tipping point for voice interaction." It’s the headphonesâ€Â·Â·Â·Â·Â·Â·
If coupled with the Alexa mobile device development kit released by Amazon on the 2018CES for smart Bluetooth devices, Apple will release the new AirPods with built-in voice wake-up Siri this year, and Baidu will also release the Bluetooth development kit in the near future. The equipment is intelligent, it seems that this "new thing" really wants to fire.
Aside from whether these so-called "smart headphones" can break out, whether it is the next tipping point of voice interaction, the discovery of intellectuals, the concept of "smart headphones" alone is extremely one-sided and misleading, and its essence In terms of "smart headphones" is a wireless Bluetooth headset, and there is no essential difference between ordinary Bluetooth headsets. It is just an extension of the voice interaction scene in the smartphone, there is no intelligence at all!
Since we talked about the intelligence of the headset, we can judge the intelligence of a Bluetooth headset from the four dimensions of “communication, interaction, perception, and calculation†by observing the earphones on the market. You can see that in addition to some headphones, join the movement. In addition to the healthy functions, most companies in the market who advocate "smart headphones" can't even do simple voice wake-up, let alone put voice assistants into the headset to create a smart device that is independent of the smart phone. However, the degree of intelligence does not mean market share and user experience. For example, Vinci launched a smart headphone that is independent of mobile phones and has voice interaction in 2015. However, the overall industry support is not mature, and the market demand is not obvious. Wireless Bluetooth headsets with stronger accessory attributes have once again gained favor.
Through the reporter's observation of the recent introduction of the "voice, smart" as the selling point of the headphones, we found that the product ideas in this type of headphones still exist as input and output devices (accessories) for mobile phone accessories, wireless headphones through Bluetooth and The mobile app matches, using a voice assistant (such as Siri) in the smartphone.
To put it another way, in a smartphone you need to use the voice assistant at a very close distance. Now, with the support of the wireless Bluetooth headset, it can transmit your voice commands to the mobile phone in time, and you can go farther. By using the voice assistant in the mobile phone, this is equivalent to extending the space used by the mobile phone voice assistant.
But compared to the previous wireless headsets, these smart headphones are just adding a touch command to wake up the voice assistant in the phone. Speaking of voice interaction, most of the Bluetooth headsets currently on the market still interact through touch, and there are very few voice wakeups directly in the headset.
We don't mean to define smart headphones, but the title of the "smart headphones" is the best in the name of "smart headphones", which is tantamount to selling dog meat. At the same time, we do not deny that the Bluetooth headset may detonate the market again under the new development opportunity, and it does not deny that in the future, voice awakening or even voice assistant will be added to the headset. But for the current headphones that were born under the wave of voice interaction, we think it should be a Bluetooth headset or a wireless Bluetooth headset.
Guangzhou Yunge Tianhong Electronic Technology Co., Ltd , https://www.e-cigaretteyfactory.com