Sun Hongbin’s attempt to “reverse the plate” and “stop the blood” is out of the game.

Recently, LeTV's every move once again triggered a strong concern in the capital market; as the "White Knight" Sun Hongbin "speed" from the position of LeTV CEO, LeTV's future where to go has become confusing.

For a long time, as the head of LeTV, Sun Hongbin’s words and deeds largely determine the future of LeTV. As early as March 25, Sun Hongbin’s “squatting” has been “insolvent” and directly led to LeTV. The suspension of the network and the inquiries of the Shenzhen Stock Exchange have not caused Sun Hongbin’s first "extraordinary" to the outside world.

On the evening of April 3, LeTV finally issued a reply to the Shenzhen Stock Exchange's inquiries, detailing the company's current danger, indicating that most of the subsidiaries' equity is currently in pledge.

Sun Hongbin is going to "turn over the plate" and "stop bleeding", in fact, is in the next "big chess"

Sun Hongbin is going to "turn over the plate" and "stop bleeding", in fact, is in the next "big chess"

In fact, LeTV.com is not only a "death". If it can get on the right track, all the participants will benefit successfully. But LeTV’s bottomless debt and crumbling business completely let the "White Knight" Sun Hongbin Fall into "desperation."

What made the outside world unexpectedly, with March 29, Sun Hongbin announced at the 2017 annual performance report held by Sunac China that the LeTV investment accumulated up to 16.5 billion yuan in losses, so that this " Despair" reached its peak.

Undoubtedly, Sun Hongbin’s financially “leave abandonment” of LeTV’s investment is definitely a result of deliberation. Suddenly, “the withdrawal of the field” actually hides the birth of a grand new plan of Sun Hongbin, perhaps a real “turning over” The war has quietly started.

Sun Hongbin is going to "turn over the plate" and "stop bleeding", in fact, is in the next "big chess"

Sun Hongbin "stops bleeding" out

From LeTV's "East Window Incident" to Rongchuang's "Nothing to Rebel", although it has become ill, but from the beginning to the end, the outside world has a glimmer of hope for Sun Hongbin's governance.

On January 15th, 2017, at the launch of the strategic investment and cooperation conference of Sunac Music, when Sun Hongbin said, “I spent a precious 36 days in my life to decide to invest 15 billion yuan in time,” Jia Yueting and the audience sitting next to me. The audience, together with thunderous applause.

Later, with Jia Yueting suddenly leaving the United States and not returning, LeTV officially entered the era of Sun Hongbin; frankly, in the one year of entering LeTV, Sun Hongbin did make a lot of efforts, "shrinking the front line, personnel adjustment "Business restructuring" went into battle, and even helped LeTV to find sales, so that Rongchuang directly purchased LeTV products.

However, the situation of LeTV has not improved, and the "holes" have become more and more complicated; Sun Hongbin, who has exhausted all methods, will not be able to make LeTV's mess "return to life"; the extremely lost Sun Hongbin not only reveals the "resentment" against Jia Yueting. In addition, more is the thinking of the future of LeTV.

Leaving the scene and leaving the scene to announce the resignation of the chairman of LeTV, can be seen as the first signal that Sun Hongbin passed to the outside world after deep thinking; and Sunac’s credit for the two-year period totaling 16.56 billion, of course, can be seen as Sun Hongbin. LeEco's investment "stops bleeding" and draws a rest.

In a certain sense, the number of this “accounting loss” can be seen as Sun Hongbin’s “compensation and loss” from the financial level; however, the ending of the story has not been so easy to end, Sun Hongbin’s final brewing The All in” solution is just getting started.

Sun Hongbin is going to "turn over the plate" and "stop bleeding", in fact, is in the next "big chess"

The birth of the "All in" program

Regardless of the analysis of any one dimension, Sun Hongbin’s success in the initial acquisition of LeTV has a considerable driving factor, which is closely related to the vision of “Lee Eco”; and “Le Shi Zhixin and Lechuang Film” is considered by the outside world to be The key to achieving "ecology".

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