I have always admired Fang Tai’s advertisements because I have straightforward hearts, found the resonance points of the users, told the stories with my heart, and touched everyone with real language.
Similarly, in this marketing campaign for Children's Day, when most brands focus on children's innocent aspects, Fang is more focused on discovering the reasons behind the child's “naughty†and finding the bright spots on the children. And creativity, encourage parents to spend more time with their children and appreciate their children.
The video starts with the daily catastrophe of the family, the toys that are thrown away, the used lipstick, the messy pool that has been made, and the living room where there is nowhere to go...
As the lens switches, the mom and dad in the video picks up the "weapons" and follows the dog to find the "culprit" picture, ready to reprimand the naughty baby. Although it is a bit nonsensical, it has succeeded in speeding up the rhythm of the video. On the one hand, the user is involuntarily quiet in the plot, so that it automatically enters the role. On the other hand, it tells the user that in fact, there is a child in the heart of the adult, and the adult also has a child. interest!
However, with the opening of the children's room door, the child turned and smiled, and the story ushered in a climax and reversal. How can there be "small mischief", in fact, it is "little genius"!
The big tree made of broccoli, the love made by tomatoes, the crocodile made of egg shells... broke the inertia of adults, and the child created a fairytale world.
What is impressive is that the child's painting is not just a child, but a parent. He even made a skirt for his mother. It turns out that every child's heart is eager for the company of their parents, and they are very much looking forward to their parents to appreciate them and praise them.
As a matter of value, the first perspective of this video is the parent, not the child. Fang Tai did not go to speculate on the children's inner thoughts, but only through the daily situation that every family will encounter. With the parents' footsteps in the video, they intuitively face the child's "naughty". Now the child's small world is used. Appreciate the eyes to see the children, the children's little mischief becomes a "masterpiece"! Let the user feel the same. Originally give the children some appreciation and patience, you can discover the child's potential and harvest surprises.
Linking all major platforms, brainstorming and expanding brand influence
In addition, Fangtai E-commerce also launched the "Enjoy Baby, the World is Bright" Children's Day Award-winning event on its official websites such as Weibo, WeChat, Today's headlines, and Vibrato, inviting parents to share their own treasures. "The fun of growing up", learn to look at their "small mischief" with appreciation, and care for their nature full of childlike and imaginative nature. At the same time, both mom and dad have also exposed their brains to the brain of MAX.
Mom and Dad are at the moment WATCHING YOU, health and safety is the greatest hope of parents for the children!
Children's little heads have the most natural humorous cells in their heads, and they can be amused by inadvertently!
In the eyes of the children, everything is full of magic. Trying to enter the children's world will get a lot of positive energy!
Star big V boost, promote positive energy, clear brand image
In this activity, Fangtai e-commerce selected Yan Dawei as a “happy ambassador†and cooperated with the vertical kol of life, emotion, mother and baby to promote the campaign, which attracted a large number of users and attracted many users to participate. Significant.
Yan Dawei has always been a model of a happy family in the entertainment industry, and it is very suitable for the theme of “exceeding, sprouting happinessâ€. It can be said that this cooperation, on the one hand, has led to a lot of activities, on the other hand, the brand image of Fang too warm and loving, and the brand concept of loving greatness are more deeply rooted in the hearts of the people. The cooperation between the two sides constitutes a win-win situation.
Online and offline synchronization promotion, all-round radiation
In addition to the online activities, Fangtai E-Commerce united 18 local Taitai Life Experience Shops/Museums, and held the “Follow-up, Innocent Children†experience on the 6.1-6.3 days.
The little prince said that every adult has been a child, but we have forgotten it. In fact, after we grew up, the child's heart has always been there, but changed the toy. As a platform for learning to cook, taste life and share a healthy lifestyle, Fangtai Life has launched this year's Children's Day in Shanghai, Beijing, Nanjing, Ningbo, Jiaxing, Wuhan, Shenyang and other 18 Fangtai life experience shops/shops. Years of innocence, childlikeness does not change] Children's Day theme activities, to create a chance for the user to accompany the child and experience childhood, to move the childhood "family" into the kitchen, eat the taste of childhood, let the creative manual class carry When the dream of a paper plane, play the fun of childhood. The years are innocent, and the child's heart does not change. Children's Day at Fang Tai's life, children and parents appreciate the children's fun and happiness in life, care for children's creativity and imagination, and enjoy a happy life.
Throughout the event, Fangtai E-commerce continued its long-lasting warm-hearted route, accurately understanding the emotional needs of the Children's Day Baobao's mother wants to “bath the babyâ€, making the relationship between parents and children more harmonious and letting life Full of happiness. I believe that Fang Tai will bring us more surprises in the future and look forward to its performance in the next 618 marketing node.
Tmall Fangtai official flagship store, 6.6 firepower fully open, win sweeping machine, vacuum cleaner, at 0 o'clock on June 6th, waiting for you to come
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