With the development of technology and the development trend of the times, new energy vehicles will surely become the future travel trend. BYD has won the global new energy vehicle sales champion for two consecutive years. Recently, it will hear that it will apply VR/AR technology to new energy vehicles. In the middle, some people asked why BYD should try VR/AR. How will BYD cooperate with Microsoft to promote networked cars and smart cars? Has received much attention.
On November 1st, the first dean of the BYD Automotive Smart Ecology Institute, Shu Zhaoxing, appeared at the Microsoft Technology and Ecology Conference. At this meeting, Microsoft and BYD announced that they would jointly create a set of mixed reality and cognitive services. The solution, through HoloLens to achieve innovative marketing of vehicle internal structure visualization, also through the embedded Microsoft Translator to achieve cross-language real-time interactive discussion in the design process, greatly improving efficiency.
Shu Yixing said in an interview with reporters: "The mixed reality technology has officially entered the BYD system. The mixed reality technology is currently in the early stage of development. As a new digital platform tool, it has opened up a huge application in the automotive field. The beautiful space, from liberating maintenance workers' hands to creating a better user interaction experience to R&D design collaboration, etc., we will work with Microsoft to promote the application of mixed reality technology in the automotive field."
How BYD uses mixed reality technologyBYD's new energy sector in 2016 has a global sales volume of approximately 114,000 units, an increase of approximately 70% year-on-year. It is the world's number one new energy vehicle manufacturer with operations covering 50 countries and regions in six continents, approximately 200 cities, BYD From what aspects does this huge system apply mixed-reality technology?
Shu Yuxing revealed that BYD will promote the application of VR/AR from three directions.
The first direction is to conduct customer marketing, improve and create a better user experience. “In addition to seeing the shape of the car itself, the customer also likes to open the hood and see how the engine is? Then he squats on the ground to see how the chassis is, and then taps to see where the battery is hidden?†Shu Yuxing said, before the customer buys The car has such curiosity, in order to satisfy the user's curiosity, BYD's 4S stores around the world will display the chassis in addition to the whole vehicle. However, due to the release of some chemicals in the 4S shop, such as painting and maintenance, more and more 4S stores have moved to the outer suburbs of the city. It is not so inconvenient for customers to feel real cars in 4S stores in the city. Microsoft's HoloLens mixed reality technology can be displayed more intuitively to meet the transformation of automobiles from manufacturing to sales digitalization.
The second direction is collaborative research and development. Automakers want to engage in deeper interactions with their customers and more accurately understand their needs for collaborative R&D. At present, many car consumers are technology enthusiasts, and they are very interested in the structure and design of the car. Through the hybrid reality technology of HoloLens, users can be digitally obtained, quickly modeled and improved. In fact, on-site collection of user needs is a multi-dimensional and very complex matter. Mixed reality is a very good research and development tool for designing interactive platforms and multi-party design synergies.
Shu Weixing revealed that BYD will soon deploy HoloLens in some core stores, using HoloLens for car display and interaction to collect and process complex user information more widely and quickly, and accelerate design and development improvements.
The third direction is the maintenance training and maintenance site guidance. The resources of car repair experts are scarce and expensive. If every problem is encountered, it is unrealistic and time-consuming for experts to fly to the scene. With the mixed reality technology, the image of the workers' scene can be transmitted to the background, and the experts in the background can remotely guide the on-site workers in real time, and the workers can be quickly repaired when they are there. This is a digital technology platform where experts from different places can come together to solve a problem, and every experience of repair and problem solving can be digitally preserved, and every worker can get knowledge and experts. experience.
"Mixed reality can combine modeling, back-office and reality. The combination of virtual and reality can accelerate the training of workers and accelerate the improvement of industrialization." Shu said.
Why should BYD try VR/AR?Although VR/AR is regarded as the next generation computing platform, the technology is still in the early stage of development, so many people hope that waiting, watching and other technologies are fully mature and then enter. Why did BYD quickly deploy VR/AR applications and enter the industry during this period?
Shu Yuxing responded to this question with the use of "the world's martial arts, but not breaking fast." HoloLens is more than just a terminal. It is a tool-based platform technology. The energy and variables of this technology are not well predicted. "But as a commercial competition, if you have such a fast tool and such excellent integration resources, you can bring it The value of the enterprise must not be measured by simple numbers. If BYD surpasses others to solve problems in the first time, the benefits and opportunities brought by them, can't buy money." Shu Yuxing said.
In his view, any technology needs to go to the market to verify it and develop it. BYD is also a technology company, so it is well known that new technologies such as quantum and mixed reality are colliding and fusion has undergone many fission, and mixed reality technology, It is a tool-based platform. Unlike personal consumer products, it needs more customization and customized development in the automotive field. Cooperation and cooperation can produce results and improve work efficiency.
In fact, BYD has not only opened up the practical application process of mixed reality in the company, but recently BYD announced that it would invest in this industry. In March of this year, BYD and Helitai Technology announced a joint investment of 100 million yuan to establish Nanchang BYD Electronic Parts Co., Ltd. Among them, Jiangxi Helitai invested 10 million yuan, accounting for 10% of the registered capital, BYD Electronics Department invested 90 million yuan, accounting for 90% of the registered capital. The joint venture of the two companies will invest in the production of camera module products. The camera modules are mainly used in mobile phones, tablet computers, notebook computers, automobiles, scanning, home appliances, VR, AR and many other fields to further improve the BYD eco-industrial chain.
More possibilities for BYD and MicrosoftShu Yuxing said that BYD and Microsoft have cooperation space in AR/VR in addition to application, and also hope to cooperate with Microsoft in Hololens battery. In addition to the field of mixed reality technology, in fact, BYD and Microsoft have a lot of cooperation space, the future development of the car will focus on electrification, networking and intelligence. In terms of intelligence and networking, BYD needs a heavyweight strategic partner like Microsoft.
"The current car is really a shovel. It is not as smart as the brain of a smart phone. In the future, BYD will brain the car, make eyes, ears, mouth and nose, do antennas, and do nervous systems. " Shu Yuxing said. This requires IT partners such as Microsoft. At the Microsoft Technology and Ecology Conference, Microsoft CEO Satyanadra announced that Microsoft will focus on the three major technical directions of mixed reality, artificial intelligence and quantum computing. These areas have the possibility of cooperation and collision with BYD.
On October 18th, Microsoft Senior Vice President, Greater China Chairman and CEO Alain Crozier and then General Manager BYD Auto Sales Co., Ltd. Shu Weixing and other delegations exchanged at the headquarters of BYD Pingshan. BYD said that it hopes to cooperate with Microsoft in personalization, data, and user interaction experience to jointly build the future automotive artificial intelligence ecosystem. Two days later, Shu Weixing became the first dean of BYD Auto Wisdom and Ecology Research Institute, and BYD officially entered the field of automotive wisdom and ecology.
"BYD and Microsoft have strong complementarities and create the same value for customers. These beliefs are combined to create a very bright future." Shu said.
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