Domestic air conditioner sales fell sharply

This year, the domestic appliance industry has experienced sluggish sales, and several major household appliances (refrigerators, washing machines, air conditioners, and televisions) have not been spared in profitable air-conditioning products. According to the latest report released by the National Information Center, domestic air-conditioning sales fell nearly 30% year-on-year this year, and product inventories hit a record high.

According to statistical data, in the “frozen year” of 2012 (the freezing year of the air-conditioning industry generally refers to August 1st of the previous year to July 31st of the previous year, the statistical period here is August 2011-July 2012). China's air-conditioning market sales fell 25.12% year-on-year, and sales fell 19.36% year-on-year. From the perspective of enterprises, during this period, in addition to the year-on-year sales growth of 31.06% of Haier air-conditioners, sales of other air-conditioning brands in China have experienced year-on-year declines in different degrees.

According to natural year statistics, in 2012, domestic air-conditioning market sales fell 28.88% year-on-year, and sales fell 26.94% year-on-year. At the same time, the annual production capacity of China's air conditioners and compressors has surpassed 100 million units. This year, the industry's inventory is as high as 18 million, setting a record high. According to the report, the continued sluggishness of the global economic environment has led to insufficient consumption tension. The global air-conditioning market, including the Chinese market, has shown signs of slowing demand. The Chinese air-conditioning market has begun to enter the decline in consumer scale and brand competition has become fierce. Industry adjustment period.