The booming Chinese market
China is the world's largest producer and consumer of lighting products, among which the output of energy-saving lamps and incandescent lamps ranks first in the world. Stimulated and encouraged by government policies, China's lighting industry has been booming. While the scale of China's lighting industry continues to expand, the scale and number of domestic lighting companies have also expanded simultaneously, attracting many foreign giants to enter.
At the same time, in the face of the global wave of energy conservation and environmental protection, LED lamps that can achieve "green" lighting have begun to emerge, and are showing a rapid growth trend in the Chinese lighting market. This has attracted more and more foreign companies to extend their business reach to China, and actively layout the Chinese market, especially the LED lighting market, in order to obtain future leadership opportunities.
Undoubtedly, China's lighting market is experiencing rapid development. While foreign companies are flooding into the Chinese market, they must understand the local situation at the policy and market levels and produce products that meet the needs of Chinese consumers.
Export market compliance
On the other hand, China is also a major exporter of lighting products, with 70% of domestic production used for export, of which the North American and European markets are the main export markets. These two regional markets have high requirements for product quality, usually requiring CSA, UL, CE and RoHS certification. As energy prices continue to rise and concerns about environmental issues, companies and households have become increasingly demanding on lighting energy efficiency, and thus are more inclined to choose products with high energy efficiency and low energy consumption. In this regard, there are also related government projects in foreign markets, such as the Energy Star project, which requires higher product energy efficiency.
Just as foreign companies need to abide by the policies of the Chinese market when entering China, domestic companies also need to be aware of the policies and market requirements of foreign markets when expanding into North American and European markets. Taking the North American market as an example, they usually need a reliable third-party testing and certification organization, such as CSA Group, to test the characteristics of the product's structure, quality and safety to ensure that these aspects meet the relevant standards. Certified products can be pasted with the certification mark provided by a third-party testing and certification agency (Figure 1). It is these signs that indicate to consumers that the products they purchase have the security stipulated in the standard and can be purchased with confidence.
Figure 1: The three main certification marks of CSA Group, which are applicable to the Canadian market, the US market, and both the US and Canadian markets
At the same time, these third-party organizations are often authorized by government projects, such as the Energy Star project mentioned above, and authorized third-party organizations can test the energy efficiency of products according to the requirements of these projects. At the same time, many certification bodies can also provide energy efficiency verification services. Products that meet the requirements will be affixed with Energy Star or energy efficiency verification marks to gain additional competitive advantages.
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