How does LED power build a brand?

[Source: Gaogong LED 's " LED Good Products" magazine September issue (total 45th ) reporter / Liu Pingping] High-tech LED Research Institute (GLII) statistics show that the LED driver power supply market in 2012 was 10.1 billion yuan. It increased by 37% year-on-year. Affected by the huge prospects of the LED lighting market, more and more companies are entering the field of LED drive power.

According to GLII data, as of the end of 2012, China has a certain scale of LED driver power supply companies. (Note: refers to enterprises that sell LED drive power, and does not include application companies that only produce power for their own production). Home, 90% of the drive power enterprise products involve LED indoor lighting power. From the supply and demand situation, the current LED low-power power supply has been overcapacity, especially low-power indoor lighting power supply, the market is disorderly competition, and the price war has already started.

In the field of LED drive power, will the enterprises be stifling you in the price of this red sea, or should you try to settle down and transform the value to create your own brand? Are downstream application vendors willing to choose lower-priced power products, or do they prefer brand-quality power supplies with quality assurance? Where is the LED drive power enterprise branding road?

Brand power is more favored

With the increasing LED efficacy and cost reduction, LED lighting is increasingly becoming a perfect replacement for incandescent and fluorescent lamps. However, due to the complexity of LED lighting systems (over the optical, electrical and thermal fields), when large-scale applications are used, there are often problems such as mismatched power supply life and insufficient reliability, resulting in the inability of LEDs to play. In short, the real bottleneck for large-scale applications of LED lighting (especially LED street lights) is the drive power. Therefore, for downstream application manufacturers, choosing LED driver power with high reliability and stability is the key.

"Especially LED street lights are mainly used in outdoor environments. They have to withstand the harsh environment of wind, rain, and thunder and lightning. For a long time, in the south of China, the outside temperature may be as high as 40 ° C ~ 50 ° C; in the cold north, the outside world Part of the temperature may be as low as -20 ° C ~ -30 ° C. Therefore, the design and manufacturing technology of LED street light power supply should pay more attention to quality issues." Tan Jian, general manager of Shenzhen Laiwei Optoelectronics, said that in order to ensure the quality of the drive power, Lai The power supply of Weiguang outdoor lighting products is all adopted by Taiwan Mingwei.

Coincidentally, the heads of Jiangsu Shifu Optoelectronics, Hangzhou Maple Yongming and other companies told reporters that the power supply (especially high-power lighting products) used by their company is a first-line brand at home and abroad. “Brand manufacturers have better quality guarantees, better word of mouth, and Mingwei’s after-sales service is also doing very well. Regardless of credibility and added value, we are willing to choose Mingwei.” Manager of Stewart Optoelectronics Product Management Department Cai Ming told the reporter of "LED Good Products".

Tan Jian believes that the current selection of LED driver power, the difference between the various parameters has not much difference. "At this time, it is necessary to see which company has a good reputation. It is necessary to select those companies that have passed the market inspection. This is more quality assured and the service is more in place."

>>>Unfinished , please refer to the September issue of Gaogong LED 's " LED Good Products" magazine.

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