In the context of global warming, the low carbon economy has become a hot spot. The low energy consumption and low pollution represented by the low carbon concept require breakthroughs in industry and energy. In the multi-benefit situation of policy, public opinion, and capital, the entire LED industry has shown a vigorous and complicated situation. There are many hot-selling hotspots, and there are many companies that are determined to achieve brand development. At the beginning of the establishment of Guangdong Juke Lighting Co., Ltd., in line with the tenet of Juxian Huineng and scientific and technological innovation, the brand enterprise was created as its tireless pursuit.
Capital integration achieves a high starting point
Juke Lighting is located in Gaoxin District, Jiangmen City, Guangdong Province. It integrates venture capital with natural person shareholders and has a registered capital of 10 million yuan. The initial set of swords refers to the high-end packaging and application field of LED white light. Mr. Zhou Jianhua, general manager of Juke Company, said that in the domestic LED white light packaging and application level, there is a lack of high-quality products with large-scale production characteristics. Juke enters this field and will be determined to change this situation.
The high starting point is a word that appears particularly frequently in the cultural context of Poly Science. It is reflected in the company's capital and organizational structure, advanced manufacturing workshops, strict selection and optimization of supply chain systems, and standard brand image specifications. These high starting points have achieved the high-end positioning of the products advocated by Juke, namely high-quality products and good brand reputation.
In recent years, low-carbon has gradually become a concept of life. With the rapid development of LED lighting in China, LED light sources have almost entered all areas of lighting products, and LED manufacturing companies have sprung up like mushrooms. However, as an alternative to traditional lighting products, the market is still not mature enough. Factors such as light decay and heat dissipation have become the weakness of many LED products. The product quality problems caused by these negative factors have seriously affected the society's confidence and enthusiasm for the new thing of LED. In the LED industry, there is an urgent need for a number of brands whose products can withstand the test and are recognized by the public.
Based on a high starting point and positioning at the high end, with a series of capital integration and R&D resource optimization, Polytech can achieve its goals in terms of technology accumulation and marketization strategy. The recent trend of Polytech has given a positive answer.
Cultural integration and solid internal strength
After a long period of preparation and trial production, Juke entered the mass production stage and successfully passed ISO9001:2008, ISO14001, OHSAS18001, CQC, CE, ROHS, EMC and TUV with advanced product R&D and manufacturing and lean quality management. Certification. The nascent polytechnics are in a state of paralysis, capital and industry are in an orderly integration, and the principle of profit-seeking and branding is agreed.
Needless to say, venture capital and industrial manufacturing are born with a very different culture and background: wind investment is good at finding business opportunities and pursuing the fastest and greatest return on profits; industry emphasizes the brand building of stability and deep cultivation. In fact, in the company, more reveals the cultural characteristics of high-tech industrial companies: emphasis on long-term planning research and development, continuous improvement of product manufacturing, and active and stable marketing. Wang Junhua, vice president of marketing for Juke, believes that capital integration of different natures may have problems of one kind or another, but the situation dominated by high-tech culture and humanism makes it difficult for Polytech to integrate business. . At the same time, VCs brought advanced management systems and promoted the company's modernization.
It is understood that Juke has adopted a sound joint-stock company management structure. The person in charge of the venture capital serves as the chairman of the board, and other shareholders and financial and technical leaders act as directors or supervisors, strictly implementing the decision-making and supervision mechanism of the joint-stock company, so as to ensure the scientific, cautious and daily management norms of the development strategy. For example, according to reports from the relevant media a few days ago, due to the negligence of the responsible person, the company’s salary in April was delayed for one day. As a result, in accordance with the company system, the general manager, the financial department manager, the administrative department manager and other people were fined. The fine incident triggered a hot debate in the industry, and received rave reviews.
The impact of this internal work on the outside of the company is reflected in supply chain management. Juco has strict evaluation and optimization of the supply chain system in accordance with the German TUV certification requirements. The evaluation is based on whether the supplier has passed the ISO certification and the workshop accessories manufacturers are excluded. The excellence and maturity of the supply chain system ensure the consistent high quality of Poly products and lay the foundation for branding.
Innovative technology creates social value
The first priority of the high-end Polytech company is to make breakthroughs in the lighting market and to provide high-quality light source services for other brands of LED application companies, all of which rely on technological innovation.
To this end, Juke hired several international light source giant technology leaders to join, and combined with a number of domestic and foreign optoelectronic research institutions to carry out research and improvement of products, and strive to fundamentally solve the problem of light decay and heat dissipation that plague the LED industry. After more than one year of trials, Polytech has applied for a number of patents including packaging technology and materials, heat dissipation system design, etc., to a large extent to ensure the maturity and stability of the product and quality.
Breaking through the patent blockade of foreign giants and having a cost advantage, the market performance has rapidly improved. The products are exported to the Americas, Europe, Southeast Asia, the Middle East, Australia, Hong Kong, Macao and Taiwan, and have reached a light source supply with many domestic LED application manufacturers. Strategic cooperation. However, the current situation has not satisfied the Polytechnics. The core strength of Poly is the high-end packaging of white light. At present, the maturity of the whole LED application market is not enough. Without the medium and high-end brand group using high-quality light source, we must accelerate the integration of resources in the industry and seek breakthroughs. Mr. Zhou Jianhua, general manager of Juke, said that in addition, in the field of applied products, the brand concentration in the market is too low, and the popularity and market share of large manufacturers' brands are not high. We must make full use of the trend of LED popularization, so that more people in the public can understand and use high-quality LED environmental lighting products.
According to Poly's marketing plan, the company will adopt a series of brand communication activities, which will include the communication of the Poly brand and the consumer market education of LED lighting products. In terms of communication, make full use of the advantages of new media and strengthen interaction with customers. In addition, a number of LED lighting experience display centers will be built to let the public know more about LED energy-saving products.
Achieve self and serve the public. This is the social value pursued by Juke. This value pursuit has been fully explained in the company's brand vision: Polytechnics advocates energy-saving lighting, low-carbon green life as the vision of enterprise development, and uses the professional experience and global vision in the field of lighting engineering to provide customers with health, Environmentally friendly lighting products with a modern social spirit. To this end, Juke Lighting is committed to pursuing the beauty of the light environment of various lighting places. In addition, through continuous technological innovation, we help communities and the whole society to reduce energy consumption and carbon dioxide emissions, and create the best social and economic, Environmental benefits.
Earphone
Guangzhou Lufeng Electronic Technology Co. , Ltd. , https://www.lufengelectronics.com