Midea refrigerator: Enhance the new five-power to be the most satisfied brand of consumers

With the simultaneous improvement of the US's innovation capability, business management and control capabilities, resource integration capabilities, capital operation capabilities, and cultural integration capabilities, the brand strength of Midea's refrigerators has also leapt to a higher level.

Choose from a wide range of choices

At present, Midea's Refrigerator Division has four well-known brands such as “Beauty”, “Rongshida”, “Hua Ling” and “Little Swan”. Among them, “Beauty”, “Little Swan” and “Rongshida” are well-known trademarks in China. The refrigerator won the honorary title of “China Famous Brand Product”.

In recent years, Midea's refrigerators have grown by more than 70%, far exceeding the industry level. And Midea's Midea, Hualing, Little Swan and Rongshida refrigerator brands, their sales ranked second in the overall refrigerator market share.

Among them, the high-end Van Dyro series includes a full lineup of products from two, three, and multiple doors to the door, which can fully meet the individual choices of different consumers.

Consumer-oriented refrigerators meet diverse needs

Midea refrigerators can therefore meet the diverse needs of high-end market consumers with a wide range of product types and customized methods.

In view of consumers paying more attention to high-end consumption points such as moisturizing, energy saving and frost-free, the beautiful Van Dyro French refrigerator not only has a large space of up to 570 liters, but also has a unique "double cooling double cycle system", which can realize the refrigerating room and the freezing room. Independent and precise temperature control, while the refrigerating room can reach 80% of the moisture retention rate is close to the limit of nature, can fully lock the food moisture, fresh preservation effect is superior.

In response to the current high-end consumer requirements for the fashion and artistic of the refrigerator, the Midea Ferri series of high-end refrigerators have developed a unique European appearance, simple and bright L-shaped handles. And with its outstanding appearance and intimate ergonomic design, it won the "Excellent Industrial Design of the Year" award in the high-end market in 2008-09.

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