If you only need one mobile phone, you can complete all the non-cash daily consumption. Do you still carry bank cards, bus cards, shopping cards with you?
Recently, the three major operators have cooperated with commercial banks and mobile phone manufacturers to launch mobile phone near-field payment products based on NFC technology. Experts pointed out that with the maturity of various aspects, China's mobile phone near-field payment industry may usher in explosive growth in the next few years. But at the same time, issues such as industry chain integration and product safety still need to be resolved.
Three major operators join forces to make NFC mobile phone near-field payment
Mobile phone near-field payment, that is, the use of mobile phones to complete the consumption functions that originally belonged to bank cards, bus cards, fuel cards, and shopping cards, changed the swipe card to "swipe mobile phone." It is understood that in Japan, mobile phone near-field payment users have reached 50 million, while in China, although mobile phone near-field payment has been developed for many years, but as of the end of 2012, the total transaction size is less than 4 billion yuan.
Ai Media Consulting CEO Zhang Yi believes that the three major operators have been developing mobile phone near-field payments for four years, but the standards among the operators are not uniform and are not consistent with the standards of the financial industry. Operators have worries. At the same time, due to technical deficiencies, user stickiness is not enough, which has led to the development of the industry.
According to reports, compared to traditional technologies, NFC technology solutions have many advantages. At present, the development of mobile phone near-field payment based on NFC technology and UnionPay standards has become a consensus between operators and the financial system.
In February and April this year, China Mobile, China UnionPay and China Everbright Bank jointly launched the mobile wallet business. According to Mo Fei, manager of the mall operation room of the market operation department of China Mobile Tianjin, to use this service, you need to download a "wallet" application on a mobile phone with an NFC module. After opening the application, you can download bank cards, bus cards, coupons, Fuel cards and other virtual cards, and enter the information to bind the physical card. A mobile phone can bind many bank cards, and can "swipe the phone" on a POS machine that supports "flash payment".
Xia Yan of the Product Innovation Department of China Unicom Tianjin Branch told reporters that the "China Unicom China Merchants Bank Mobile Wallet" jointly launched by China Unicom and China Merchants Bank is also a near-field payment product for mobile phones based on NFC technology.
In addition, the general manager of China Telecom Wang Xiaochu also said that in 2013 China Telecom will cooperate with banks to adopt the NFC-SWP solution to launch e-wallets, put large-scale NFC-SIM cards, and start terminal customization.
Three major factors benefit the NFC mobile phone near-field payment industry
Industry insiders believe that the recent improvements in the external environment have formed multiple benefits for the development of the mobile phone near-field payment industry.
First of all, the standard battle is over, and the operator eliminates worries. Yan Xiaojia, an analyst at Analysys Consulting, told reporters that for a long time, the standard dispute between the 2.4 GHz standard led by China Mobile and the 13.56 MHz standard led by China UnionPay has plagued China's mobile phone near-field payment industry. In December 2012, the China Financial Mobile Payment Series technical standard issued by the Central Bank was finally defined as the NFC technical standard of 13.56MHz. This move allows operators to eliminate worries caused by inconsistent standards.
Secondly, NFC smart phones have accelerated their popularity. To use NFC mobile phones for near-field payment, you must first have a smartphone with an NFC module. The data shows that in 2012, 120 million NFC mobile phones were sold, accounting for 18.7% of the global smartphone sales of 545 million. Shipments of NFC-compatible mobile phones are expected to reach 285 million in 2013. The popularity of smart phones with NFC modules will undoubtedly pave the way for the development of NFC mobile phone near-field payments.
Third, large-scale transformation of the POS machine and improvement of the acceptance environment. Information shows that with the vigorous promotion of China UnionPay and commercial banks, the transformation of 1.2 million contactless terminals nationwide has been completed. In the future, users can directly “swipe the phone†to pay on the POS machine with the “flash payment†logo. The process is similar to swiping a bank card.
Industrial chain integration and security issues urgently need to be resolved
Experts pointed out that with the maturity of various conditions, NFC mobile phone near-field payment may usher in explosive growth. At the same time, industrial chain integration issues and security issues need to be resolved urgently, and "outbreaks" still need to be paid attention to.
Li Yongzhuang, director of the Minsheng Economic Research Center of the Central University of Finance and Economics, believes that the development of near-field payment of mobile phones based on NFC technology requires not only to reach upstream mobile phone terminal manufacturers, to promote mobile phone manufacturers to produce customized machines with NFC modules, but also to integrate more in the application. Yuan service, which requires operators to establish reasonable cooperation and sharing models with mobile phone manufacturers, banks, bus companies, subway companies, gas stations, supermarkets, and shopping malls. The ability of industrial chain integration will determine the success or failure of products.
It is understood that in 2013, China Mobile will develop 3 million mobile wallet users and issue NFC SIM cards that can store dozens of electronic card applications. Currently, it has signed cooperation agreements with China UnionPay, Shanghai Pudong Development Bank, China Merchants Bank and other financial institutions, and It has reached a cooperation intention with some schools, enterprises and the public transport and subway management departments in more than 20 cities. According to the reporter, the cooperation between the three major operators and non-telecommunication systems such as banks is in full swing.
In addition, the security issue is also a big issue that determines the life and death of the mobile phone near-field payment industry. Zhang Yi pointed out that mobile phone near-field payment has its portable type, but multiple bank cards, bus cards, and shopping cards are integrated on a mobile phone. Once the mobile phone is stolen, the bound account is at risk of being stolen and must be stolen. Check the safety. Only by making mobile phone near-field payment as secure as a financial IC card will it truly win the trust of users.
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