Perfect 4K laser television Hisense "spoiled" big screen market

On April 26th, with the launch of the world's first 88-inch DLP ultra-short focus 4K laser TV, Hisense has launched 88-inch, 100-inch, and 120-inch 4K laser TV lineups. In the future, this size will also cover 70-inch lasers. 140吋, as the product line continues to improve, Hisense is building up momentum for the “spoiled” traditional TV large-screen market.

The "splashes" of lasers come from the prediction of the big screen in the future market. According to IHS's forecast, the global television market is expected to account for 20% of the 65-69 shipments of TV shipments by 2021, 70-79% of TV shipments will account for 6%, and 80吋 and above will begin to exert their power. The change in China's color TV market was significantly earlier than that in the international market: In the first quarter of China's color TV data, the overall decline in the overall color TV industry exceeded 20%, while the annual cumulative sales volume of large-size TVs over 85 inches increased by 298%, and March increased by 295 over the same period of last year. %. In the next five years, the annual compound growth rate of 85+ large-screen TVs will reach 110%.

Another opportunity is that the viewing experience based on the large screen is changing. After evaluation by an authoritative organization, Hisense's laser television performed better than the comparative evaluation of LCD TVs in terms of color, contrast and gradation, natural scene, and visual comfort. The evaluation results show that Hisense Laser TV has the great advantage of competing with LCD TVs and winning with cost. With the continuous launch of Hisense 2K color TV, the color brightness will be the same as that of LCD TVs in the next two years.

“The increasing size of the screen will exceed consumer demand for thinness and sharpness and become an important indicator of market trends.” Gao Yuling, general manager of Hisense Laser Display Co., Ltd. stated that the dual benefits of market demand and product optimization will stimulate lasers. The squeeze of television on the LCD TV market has accelerated the rapid expansion of the average size of global TVs. Taking the Chinese market in the first quarter as an example, Hisense Laser TV has monopolized the market share of 57.96% in the 85+ super-screen TV market.

Another iconic orientation is that as a new product category that is only listed for three years, Zhongyi Kang data has begun to use laser as a separate category statistics, and laser television has become the dark horse of the color TV market along with this big screen gain. Mainstream.




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