Personality, energy saving, and smart consumption theme into household appliances industry

Have you ever thought about this scenario: wake up early in the morning, the bread machine and soya-bean milk maker in the kitchen are already ready for breakfast; when they come home from work, the rice cooker has cooked dinner; at night, it interacts with the TV through the voice and instructs the TV to change channels. The mobile phone can act as a TV remote control; the air conditioner can sense the owner's body temperature and automatically set the most comfortable temperature... With the development of smart technology, such a scene is gradually becoming a reality. In recent years, individuation, intelligence, and energy-saving home appliances have emerged in an endless stream, and home appliances in home stores have become more and more popular.

Personalized, intelligent home appliances by holding "home appliances with the same price, stylish design products are often more able to attract the attention of consumers." An industry source said that with the improvement of living standards, people are increasingly focused on home appliances The appearance of the product design, when selecting home appliances not only pay attention to the quality and price of household electrical appliances, but also pay attention to the appearance of the product design. Products with personalized design are more popular with consumers.

On the other hand, more and more home appliances have begun to take the smart route, giving consumers more choice. “People are curious about smart products and are happy to participate in product experience. Take television as an example. TV is emerging from traditional to intelligent development. Now people are not only watching TV, but also playing TV. Home entertainment features.” Lu Hong, manager of Changhong Electric Jiangmen’s operation department, said that in addition to being able to convert TV stations through gestures, voice smart TVs can also allow people to interact with them through voice; even mobile phones that meet the technical conditions can also replace mobile phones with remote controls. .

It is understood that intelligence will become the development trend of the home appliance industry. The “General Principles of Intelligent Technology for Smart Household Appliances” formally implemented on September 1st will guide the development direction of smart home appliances to a certain extent, allowing people to purchase smart home appliances with evidence and evidence, and consumers can pass on the product packaging box. Identify the product's intelligence.

The widespread adoption of energy-saving and environmental-friendly household appliances began on June 1 this year. The new policies on energy-saving subsidies for household appliances introduced jointly by the Ministry of Finance, the National Development and Reform Commission, and the Ministry of Industry and Information Technology were formally implemented. Consumers purchased air conditioners, flat-panel TVs, refrigerators, washing machines, and water heaters. High-efficiency and energy-saving home appliances can receive a subsidy of 100 to 600 yuan. The promotion period of this policy is from June 1, 2012 to May 31, 2013.

With the advent of low-carbon era, promotion of energy-saving emission reduction technologies and the development of recycling economy have been widely recognized, home appliance industry sources pointed out that the current development of the global home appliance industry has two major trends: First, low-carbon green, second is to focus on user needs, home appliances Enterprises must actively carry out the low-carbon transformation of the industrial structure in order to adapt to this change in the industrial structure.

Household appliance companies have also felt the importance of energy-saving technology development and application, and have launched energy-saving and environmentally-friendly products. With the popularity of air conditioners, refrigerators, washing machines, and other power efficiency standards, the concept of energy-efficient home appliances began to be widely used. When people consume home appliances, they also increasingly consider energy-saving and environmentally friendly appliances.