Recently, Pico CEO Zhou Hongwei was invited to attend the Macquarie Connections IMT Summit as a domestic VR product representative and delivered an English keynote entitled “Journey to VRâ€.
In his speech, Zhou Hongwei introduced the current situation of the domestic VR market. According to IDC data, the 17-year Chinese market capacity is 1.5 million units, and by 2021 it will increase 10 times to 17 million units. Although VR's consumer market is still in its infancy, the commercial market for VR has grown tremendously, presenting many opportunities. Local brands have a significant market share based on their understanding of domestic demand, supply chain advantages, customized services, and rapid iteration capabilities.
As regards PICO's main business VR integrated machine, Zhou Hongwei believes that the integrated global market, VR machine with excellent convenience and experience, will become the mainstream VR product form in the future, will replace the high-end head display and mobile phone VR . However, in the current situation, due to the need to face fierce international competition, while the R & D and supply chain requirements are higher, VR one machine has become a very high sub-sector field, the trend of two levels of differentiation will become increasingly apparent. Zhou Hongwei predicts that the Chinese market will survive the test of the market in the next year and there will be no more than 5 all-in-one brands.
More recent news, PICO will release a new VR Pico Neo in December this year, will be equipped with Qualcomm Snapdragon 835 chip, introduced inside-out 6DOF technology. At the same time, according to Zhou Hongwei, Pico will also start A round of financing plan in 18 years.
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