Samsung LG to Showcase Next-Generation TV at CES 2018

Tencent Digital (Jiahe) Samsung Electronics and LG are preparing to launch next-generation TVs at the CES 2018 show. They compete on the same stage and the CES is scheduled to be held in Las Vegas in January 2018. At that time, the two companies will launch strategic products in 2018 and will also launch products that can lead the future. Samsung’s new slogan is “Infinite Expansion” and LG is promoting “Infinite Change”.

Industry sources said on the 5th that Samsung Electronics will implement the "infinite expansion" strategy and continue to expand the size of the TV; LG Electronics is advocating "unlimited changes" strategies to use OLED technology to dominate the market and pursue changes in form.

It is said that Samsung is planning to introduce an ultra-large QLED TV with a size larger than 100 inches. At present, QLED TVs have a maximum of 88 inches. This is the first time that Samsung Electronics has introduced a QLED TV that is larger than 100 inches. There is also news that because the size of OLED TVs is limited by price, Samsung seems to want to compete with large-screen QLEDs.

Samsung Electronics is also preparing to launch an 8KQ LED TV. This is Samsung's first launch of a similar television, which is better than the previous QLED TV. Samsung upgraded its QLED TV technology to enhance its black performance. Black has always been the drawback of QLED TVs. The OLED is equipped with a "dimming" technology that can control the inline LED backlight and brightness. Samsung will use QLED to compete with it.

Unlike LG Electronics, it is working hard to develop OLED TVs. At CES 2018, LG will use the CSO panel to improve the sound quality of the TV. At the beginning of the year, Sony introduced the CSO panel. Compared with Sony TV, LG CSO TV will be better. It is said that LG's new OLED TV will also introduce new technologies, such as the technology of detecting the position of the viewer and sending sound according to the corresponding direction.

LG Electronics plans to expand its OLED TV product line. Also, LG plans to continue to promote wallpaper TV, the previous wallpaper TV is only 4mm, new TV will be thinner, LG wants to build a product line composed of small OLED TVs.

Around the next-generation display technology, Samsung Electronics and LG Electronics will also compete desperately. Samsung is preparing to demonstrate "Micro LED" technology, and LG Electronics will display a rollable display technology.

The so-called Micro LED technology uses ultra-small LEDs to display pixels. Many people think this is a future technology because it is brighter and more energy-efficient. It is said that Samsung Electronics has successfully developed the first micro LED display. LG is ready to roll out a TV that can be curled. It is said that television can roll up like paper. It will not be long before we will see a TV with a beam-projection screen inside the house.

Samsung Electronics and LG will not show too many strategic products to the outside world. They had previously displayed strategic products at CES and the results were imitated by competitors. Micro-LEDs and rollable displays are not yet commercially available, so the two companies are unlikely to show too many products.

An industry representative said: "Looking forward to the high-end TV market next year, QLEDs and OLEDs will be confronted positively. New technologies such as micro-LEDs and rollable displays have been developed. It is expected that new products will flow into the TV market from 2019 onwards. ."