OFweek smart home network communications Each industry has a few shouted out names, enough to make competitors fear the brand, if you talk about the television industry, "the father of LCD" Sharp apparently meets such a description.
Helplessly, the changes in the market environment of the television industry in recent years have caused Sharp to continue its glory in the old bank. However, after joining the Foxconn Group, 100-year-old Sharp ushered in a new change in the new environment.
On June 6th, the brand new sharp brand held the first large-scale new product show in mainland China. Although Sharp has already had a lot of Internet elements to support it, the despised 60-inch new product still stands out as a strong old brand. Hardware manufacturers, target high-end market, the price is even more uncompromising.
Price from 13999 yuan this Sharp TV is more extreme than the smart phone
The new Sharpe Series 60-inch product has a total of 60-inch S60 and S60U splitters. It uses a Sharp 4K screen, supports HDR features, and uses a new color technology to increase TV contrast. The price was 13999 yuan and 14999 yuan respectively.
The main feature of these two products is the fuselage, which is equipped with a border of only 1.6 mm, even more narrow than the number of mobile phone screens, the thickness of the entire machine is only 9.1 mm, Foxconn Group Chief Marketing Officer CMO Yuan Xuezhi stated that this breakthrough design is to “make the border no longer a hindrance to the wonderful pictureâ€, which is very valuable for a 60-inch monster.
In other configurations, Sharp announced at the press conference that only 60-inch new products were equipped with 4-core CPUs and 6-core GPUs, but the front speakers that included 8 speaker units were designed as additional items for the products. Their use of YAMAHA Range repair technology, Dolby Audio, and DTS dual decoding ensure high-quality sound output.
After POWERED BY Foxconn will you pay for today's Sharp?
There is no doubt that the first large-scale new product show of the new Sharp brand was discussed in the most enthusiastic part or price.
When the numbers 13999 and 14999 appeared on the big screen of the press conference, there were even many people who said that they "lost one" or even "seeded" a 9.
The reason is that the 60-inch product sword refers to the 14,000-yuan segment of the market. It is not in line with consumer expectations for Sharp's brand-to-Internet transition, especially after Sharp's cooperation with Foxconn, the world’s strongest The large supply chain management system brings advantages in cost control and is not sufficiently reflected.
To know that even the most successful domestic Internet TV manufacturers, its mainstream 70-inch 4K TV products will be thousands of dollars cheaper than Sharp's 60-inch contempt.
Despising the factors behind the 60-inch high-end positioning, on the one hand, is ultra-narrow frame, ultra-thin fuselage technology, so that it has a higher production cost and a certain high price of capital, on the other hand, may have long been silent The Sharp brand also really needs a "lifting" product, so that "the father of LCD" industry's peak image back to the consumer's vision.
Nowadays, the influence of the traditional Japanese technology giants is not as good as before, and the high-end TV market is only left for Sony to occupy a place. This is undoubtedly a new opportunity for New Sharp.
Can Sharp become the breakup in the high-end TV market? The undoubted product strength and hundred-year technology accumulation are naturally its core advantages. Instead, after the Logo has an additional line of small English characters, SHARP's five letters can't make the previous Sharp proponents pay, and may be the biggest variable. .
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