Intelligent sports equipment, VR real-life experience, smart coaching, visual capture, and error correction... Are these intelligent elements a gimmick for the fitness industry or a new imagination?
Right now, the smart, 24-hour unmanned self-help, miniaturization, pay-per-view fitness industry upgrades are starting to take off.
The main model of innovative fitness products has been favored by capital in recent years. The music engraving and Super Orangutan completed the C round of 300 million yuan in financing and the B round of 50 million yuan in financing. Three rounds of financing in three months and a total of 100 million yuan were completed. The park box completed tens of millions of pre-A rounds of financing.
In addition, A-round 35 million yuan financing of light pigsty fitness, A-round tens of millions of financing Liking fitness and other main intelligence were completed, trying to make the gym model more intelligent with intelligent hardware and software.
Many smart fitness products are on the line, improving the experience and operational efficiency, but there are also problems such as homogeneity. What is the future of a smart gym? Will traditional coaches become unemployed in the future?
Smart facilities have entered the fitness industryThe intelligent and Internet-enabled gymnasiums and smart hardware and software are the first wavers in the sports fitness market. They have taken a lot of attention with their new fitness experience.
The first domestic concept of a smart gym that focuses on smart gyms is light stygy fitness. In the fitness process, users almost do not need personnel guidance. A smart bracelet and a mobile phone can be used to implement the entire fitness process.
After the successful face recognition, the smart bracelet equipped in the gym is started, and the locker is used to open the locker and store it by hand; the hand ring is close to the treadmill and begins to move; the smart shower is activated by the hand ring... The smart bracelet becomes The keys to open all aspects of fitness, the mobile phone is the terminal for data recording and comparison: the physical measurement reports using the smart body measurement instrument, the distance, duration, calories and other data in the sports will be uploaded in real time. Both the service content and the presentation form are intelligent.
The community-centered park box is equipped with smart trainers and opponent bicycles. The intelligent coach is an intelligent software that detects whether the bodybuilder is correct or not through the sensor and provides real-time guidance. The situational game bicycle can be used to play against one another, which increases the interaction and interest of fitness.
The VR experience launched by fitness APP also enriched this track. Keep's "Sports Map" projects the movement route into the real scene, and any route can show the real effect, providing accurate records and real-time guidance for the fitness athletes.
If the smart gym is a cut-in to the fitness track, then a single smart hardware device means that smart fitness is almost armed to the teeth.
Move It, a developer of smart home fitness hardware, launched four small fitness equipment including skipping rope, elastic belt, abdominal roller, and push-up brackets. It includes seven types of sensors, including tension, pressure, and inertial guidance, to identify more than 40 types of fitness movements and movements. frequency.
Start-up companies in the service dimension also come together. MasterFit, which provides an intelligent remodeling solution for the traditional gym, visually captures the indicators such as how many times the user has come to the gym, what equipment has been used, the frequency of the steps, and whether or not the arm swings are standardized, and recommends the exercise program.
Although the smart fitness field is not full of competition, the track can also be called crowded. Who can step out of the game and who will be shot on the beach by the tide?
Smart gym to enhance experience and efficiencyThe gym has been upgraded to intelligent, and the traditional single fitness model has been challenged by new business conditions. But where is the advantage of intelligence?
"Smart gyms should provide the basis for Internet marketing. Consumers can handle their own business, which can improve the user experience and make gym management easy." explained Wang Feng, the founder of Light Stir Fitness.
Huang Xiaolei, the founder of the park box, believes: "The key to intelligence is not how cool the technology is, but the application scenario of the technology itself and the actual value it brings to the user."
In her view, the smart gym should allow the user to enjoy a more comfortable environment, "such as personalized automatic adaptation of music, lighting, temperature and humidity, and a lower price threshold."
In fact, the increase in efficiency and cost reduction for smart fitness applications is predictable. According to Wang Feng's introduction, the smart sty of the pigsty single gym gym has invested about 50,000 to 100,000 yuan, saving nearly 2/3 of the manpower cost including customer service, membership, and sales. With the implementation of intelligent services and monthly card systems, the average monthly number of newly sold membership cards in the Light Pigsty Gymnasium has reached over 250, while the traditional gymnasium only has more than 80 pieces.
As for coaching, you need to look at it in two. "For small white users, they do not need 300-400 yuan per hour of professional coaching, 'training with me' is more important than 'teaching me'," Huang Xiaolei said. For those “old drivers†who often exercise, the marginal utility of smart coaches is clearly minimal.
Panda Capital Partners Liang Weihong believes that “the needs of users in the fitness field have not yet been fully met. Sharing emerging fitness forms such as exercise cabins is an important supplement to the existing fitness model. It is closer to consumers and the price is cheaper to everyone. The threshold is even lower."
Emerging gymnasiums use intelligent hardware and software equipment as "weapons" to enhance the user experience and operational efficiency as the core and realize the upgrading of the gymnasium.
The fitness service industry is developing toward intelligence and miniaturization. However, in terms of the current intelligent development level of the gym, smart fitness is still very basic. Users just use early adopters' mindsets. How smart can fitness be given in the end? Convenience has yet to be tested.
"It is expected that by 2020, the smart gym market will exceed the traditional gym, accounting for about 38%. In the next three years, most gyms will tend to be smart or semi-intelligence," said Wang Feng.
■Analysis is still difficult to shake the position of professional personal educationThe coach is an important role and link in the traditional fitness model, and the profit points of many smart gyms are actually built on the “elimination†of coaches.
But can the gym under the new model instigate the position of the coach?
There is a saying in the traditional fitness industry: Private education is not a technical person but a sales person. Because the fitness coach shoulders the sales performance, it is easy for him to exert excessive force on sales outside the professional, and the cart before the horse is turned upside down. The emergence of intelligent coaches can help improve unscrupulous private teaching behaviors of selling and selling, and to a certain extent can replace some coaches with limited professional standards.
However, for a small number of heavy fitness users who occupy the main position in the fitness industry, quality coaching resources are still in demand.
"The fitness industry is a strong line experience industry. Coaches may never be replaced. The most important thing for personal trainers is to accompany, encourage and protect safety functions rather than action correction." Wang Feng said.
In Wang Feng’s view, fitness and cyber class are anti-human. If students are allowed to face the screen, even if the teacher in the video is much higher than the actual teacher, the effect is not as good as that of the teacher.
“The advantage of a coach is that there is humanity. Fitness requires communication, protection, and strength training like a dumbbell. No one can't protect it,†Wang Feng said.
Zhao Jili, who has many years of experience in private education, also insists on the irreplaceability of coaches: "For example, postpartum mothers contract pelvic floor muscles, shrink several degrees, abdominal muscles separate several times, how to correct them, and how to breathe, there are standards These are far from what intelligence can currently achieve."
Coaches and private lessons are not only the key services needed by users, but also the key profit points for the fitness industry. In order to achieve fitness effects, professional coaches are indispensable. It is foreseeable that regardless of the future development of smart gyms, professional coaches may not be eliminated.
Li Yuanfeng, founding partner of Falcon Ventures, believes that smart fitness is a supplement to traditional fitness, but it is only icing on the cake. "The essence of sports and fitness is the sport itself."
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