Sound quality is the second soul of color TV. How does Hisense make a good voice?

As the basis for the division of television products between generations, display technology has received a lot of attention from the whole machine manufacturers. In recent years, the picture quality of color TV products has increased significantly, including 4K, HDR, etc. have gradually become standard products. As an aid to the user's perception of the design of the upgrade, including "borderless" "ultra thin" "surface" and so on.

As the direct carrier of the "eyeball economy", color TV products are undeniable for their attention to picture quality, but Nail Technology observes that while improving the picture quality, the sound quality of some color TV products has not been improved accordingly, and some of them are even worse than Tucao sound quality. Marginalized CRT products affect the user experience.

In this context, Hisense introduced its new ULED TV NU7700 influence series. While maintaining the visual experience, personality design, and smart operation, it also achieved the improvement of the auditory experience through its own “air sound field” technology. A true "audiovisual revolution."

To break the paradox of lightness and incompetence

Thin and light, this is one of the contributions of LCD TVs to replace CRT TVs. At the same time, beauty, space saving, and other features are also increasingly accepted by users. However, the user's Tucao sound quality can also be said to be light and thin. Started.

The color quality and lightness trend of color TV are a contradictory body. The sound is generated by vibration, and the vibration requires space. The thin and light color TV makes the space for accommodating the sound unit gradually compressed. The effects of this change are still not fully accounted for in the presentation of midrange vocals and high-frequency musical instruments. However, when the complex low-frequency sounds are restored, they will feel more difficult. This is because some LCD TVs are not as good as CRTs. The reason for television.

Some manufacturers tried to solve this problem with plug-in sound or so-called split-type design. However, in the view of nail technology, this solution itself has some deficiencies: First, it dilutes the convenience brought by the thin and light color TV; Yes, it is possible to increase the purchase and maintenance costs of consumers; third is the mix that affects the overall appearance.

Comparison of technical indicators

Hisense NU7700 influence series, not only to make light and thin color TV products with beautiful sound quality, but also to solve the problem of audio plug. From the content of the poster before the release of the influence of the NU7700, it can be seen that the sound quality is the focus of Hisense's push in this new series, and the “broad vocal range” “the voice that will take you through the soul” is the influence of NU7700. "Small goals."

In addition to mastering a large number of core technologies in image quality, Hisense has more than 70 patents on TV sound quality. In order to break the public opinion of breaking the light and sound quality, Hisense NU7700 products innovatively use its independently developed “air sound field” technology. For the first time, TV stereo can reach 60Hz super bass without the need for external stereo, which can surpass the sound of external speakers. .

Specifically, by adding two passive radiators, the NU7700 will increase the vocal area of ​​the bass to 3 times that of the original, and the bass will be greatly improved. This will solve the problem of the world becoming more and more thin and the bass becoming worse and worse. problem. Thanks to the addition of two passive radiators, the bass effect is greatly increased, and it can bring 10 times more tone than the same volume of audio.

At the same time, the NU7700 incorporates a Grammy sound technology technology gold medal, an independent sound processing chip and a professionally tailored sound solution for ultra-thin TVs, and Waves professional sound processing technology with up to 9 EQ tunings, twice the size of regular TVs. , And added super bass, vocal enhancement, clear treble, 3D sound personalized tuning design. In addition, Hisense partnered with its partners to provide audio decoding and post-processing technologies jointly by Dolby and DTS.

Using the "air sound field" technology and a variety of professional solutions, Hisense NU7700 not only solves the problem of thin and light and sound quality can not have both, but also formed a difference with a relying on external audio products.

The beautiful picture quality and personality design basis is standard

Hisense can use the sound quality as the main highlight of the new series. In addition to relying on technological innovations such as “air sound field”, it can not afford the three strengths of visual experience, personality design, and smart operation as a solid backing.

“Super picture quality” is the core keyword of Hisense ULED products. The characteristics and advantages of Hisense's ULED products are reflected in its newly upgraded multi-zone dynamic backlight control technology. Each subarea has 4096-level fine dimming, presenting levels, details, and realism that ordinary TVs cannot express. Hi-view Pro image quality engine chip, third-generation quantum dot technology, nano moth eye bionic screen and a series of new technology applications, achieving a tens of millions of dynamic contrast, color gamut range up to 106% NTSC, dynamic range peak brightness Up to 1200 nits, higher definition, more three-dimensional, more realistic details, more smooth motion picture.

The quality is critical

It must be mentioned that this HDR professional film adjustment, when the HDR of most products still stays in the decoding level of HDR, the influence series is adjusted strictly according to the professional film backlight adjustment standard, and the brightness and color curve are both The HDR10 standard is highly consistent.

In terms of product design, Hisense NU7700 pursues an ultra-high ratio of screens in order to match the display performance of “Super-Quality”. It adopts the ultimate borderless design of high-end products, and the border is narrow to 2mm. Currently, there are few products that can achieve extreme borderlessness in the market. . Nail Technology believes that its advantages are threefold: one is to present the screen as much as possible, thereby reducing the interference of the body to the picture when viewing the content; second, through a simple appearance, can be better integrated with the home environment; The overall unity is stronger.

In addition, the 9mm ultra-thin fuselage of the NU7700 adopts a panoramic design, highlighting Hisense's simple design concept. No screws are used in the front frame or the back plate, and the front face is extremely boundless. The backplane is neat. Cartier classical silver and tough lines Gemini base has become the crowning touch of product design.

System application level, NU7700 equipped with multi-point WiFi, using MU-MIMO WiFi technology, allowing TV exclusive WiFi, multi-device will not affect the TV, so that smart TV bid farewell to wait, compared to ordinary WiFi, the speed has increased nearly 3 times. In addition, the smart viewing mode is launched for video playback. Online video starts broadcasting in 2 seconds, which is 60% faster than ordinary TV. With more WiFi, the viewing is more smooth.

For parents concerned about the children watching TV caused by eye fatigue, influence series to help parents rational planning. Among them, the child lock function, which is specially developed for children, can be used to set the power-on password, watch duration, etc. It can also open the eye-protection mode with a single key, allowing you to watch and entertain your eyes.

Excellent sound quality, beautiful picture quality, personality design and smart operation make the NU7700 influence series achieve a new breakthrough while maintaining the three major features of Hisense ULED “Super Picture Quality” products. It is worth noting that Hisense became the official sponsor of the 2018 World Cup at the beginning of April this year. The launch of the NU7700 will not only show a full-speed running on the green field, but will also bring better performance to the audience through outstanding sound quality. On the spot, it is worth looking forward to, Hisense will also introduce more excellent products, so that those football nights are more true.


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