Technology is changing people's lives, from the traditional passive acceptance to the more autonomous and active realization. This is the charm of any new technology. In the field of color TV, smart TV has grown from scratch and has taken root in the daily life of ordinary families, and has a strong sense of existence.
According to the report, the Ministry of Industry and Information Technology proposed that it will support the application of technologies such as smart sensing, Internet of Things, and machine learning in smart home products, especially smart TVs, to improve the smart level, practicability and safety of products. By 2020, the smart TV market penetration rate will reach more than 90%.
At present, smart TVs can be seen everywhere in the consumer market, and they have become the first choice for many families to upgrade and quality consumption. According to the "2017 Home Appliance Industry Research Report", from January to November 2017, the number of smart TVs produced was 97.95 million units, a year-on-year increase of 6.1%, accounting for 62.9% of the total output of color TVs. Smart TVs have become the entire color TV. The mainstream of household purchases in the field.
Prior to this, traditional LCD TVs were widely favored to replace CRT TVs, but just a few years later, the era of intelligence has arrived, making smart TVs equipped with smart operating systems and better experience, beginning to replace traditional LCD TVs and become the market standard. , The intelligentization of televisions gradually affects people's living room entertainment life.
AI technology emerges with the times, empowering smart TVsThinking carefully, smart TVs have really gained rapid popularity in these three to five years. On the one hand, TV screens have become bigger and bigger, and on the other hand, new interactive methods based on artificial intelligence (AI) have come out, quickly empowering smart TVs. It provides a new excitement for the jailed smart TV market.
In 2016, after Changhong launched the world's first artificial intelligence TV, it opened a precedent for the application of artificial intelligence technology in the home appliance industry. Subsequently, more than 10 TV brands, including Xiaomi, TCL, LeTV, IPTV, Skyworth, Storm TV, Haier, Coocaa, and Fengxing, have successively launched their own artificial intelligence products, and AI technology has gradually been applied in the field of home appliances. To this day, smart TV products with AI as the main concept are still very popular. From the initial voice recognition to the current artificial intelligence interactive system platform, TV tycoons continue to explore the experience possibilities of artificial intelligence TV, making smart TVs better and better. Faster home entry provides opportunities.
Micro Whale launched the Smart Voice TV 2.0 high-end product Zuibo A series, and announced that the full range of Micro Whale products will enter the 2.0 era; Baofeng’s main AI assistant "Storm Big Ears" can effectively help users answer their questions; TCL also launched The artificial intelligence assistant "Little T" has the characteristics of perception, cognition, service and learning; Changhong is one step ahead and released the TV-centric artificial intelligence platform AI Center, with far-field voice and voiceprint recognition technology, and a breakthrough realization Mobile phones and remote controls directly interact with users naturally; Hisense launches the VIDAA AI system, which not only integrates a self-developed semantic engine, can accurately recognize speech and understand semantics, but also introduces image interaction technology to TV for the first time to further develop the value of AI technology... …
Just like the industry’s initial expectations for smart TVs, AI empowers smart TVs, and more is to build them into a central control platform for smart homes. The realization of this vision requires that artificial intelligence TVs have a natural dialogue and retrieval platform. , Data growth, and large-screen TV display, sensing and learning features, allowing users to get a more convenient and overall smart life experience. Since last year, many TV companies such as Changhong, Skyworth, Konka, etc. have begun to plan a bigger smart game, the main way is to focus on smart TV, and gradually radiate to other scenes, this is undoubtedly a new growth for the TV giants to transform their intelligence. point.
Behind the consumption upgrade, the pan-entertainment economy acceleratesOf course, as an important part of the consumer market, consumer enthusiasm directly affects the development process of the TV industry. Without the favor of consumers, how can smart TV enter the fast track of development? How can artificial intelligence television play an important role in the interaction center? Fortunately, in the current wave of consumption upgrades in China, consumers’ spending power, ideas and methods are undergoing earth-shaking changes every day. Especially after the growth of young consumer groups, the pan-entertainment economy has begun to accelerate, which is affecting the use of smart TVs. Industry trends headed by.
At present, my country's per capita GDP has exceeded 1,000 US dollars, and the consumption structure of residents has begun to upgrade, and it is in a stage where developmental consumption is the mainstay. From a long-term perspective, the consumption scale of urban and rural residents in my country will maintain a steady and rapid growth trend, and with economic development, urbanization, economic globalization and the increase in residents’ income levels, there is a huge space for urban residents to consume. It is expected that the next 10- In 20 years, the consumer demand of urban and rural residents will continue to show a momentum of rapid growth.
In terms of specific consumption changes, the proportion of consumers to physical consumption has begun to decrease, and their consumption of spiritual culture and entertainment is increasing. Data show that from 2014 to 2016, the growth rates of cultural and entertainment consumption expenditures of urban residents in my country were 9.9%, 12.2%, and 11.1%, which were significantly higher than other expenditures of 9.6% and 8.0. %, 8.6% growth rate. Among them, the updated products of information and home entertainment products have become relatively fast-growing items in consumer spending. Consumption upgrades have brought unprecedented opportunities for the development of my country's related products and service industries.
In addition, the young generation born in the 80s/90s has become the mainstream consumer group, and personalized and entertaining consumption is rampant. The "2018 Pan-entertainment Industry White Paper" shows that in 2017, the output value of China's pan-entertainment core industry was about 548.4 billion yuan, a year-on-year increase of 32%. It is expected to account for more than one-fifth of the digital economy, becoming an important pillar and new pillar of the digital economy. An important engine for economic development. The simultaneous progress of consumption upgrade and pan-entertainment consumption will greatly promote the development of the large-screen living room entertainment industry. Smart TVs under the experience of high-quality hardware functions, after being endowed with richer and differentiated content resources, will promote the real explosion of the living room entertainment economy.
Giants cling together to release the value of OTT big screensIn daily life, many people tend to confuse the concept of smart TV and Internet TV, thinking that smart TV is Internet TV, but in fact it is not the case. The so-called smart TV is a TV equipped with a smart system; the so-called Internet TV is a TV with network functions, which can be connected to the Internet to watch online movies. Although the concepts of the two are not the same, they are inextricably linked. They are equipped with cutting-edge intelligent systems and can connect to the Internet to watch resource-rich programs. This is the common product form of smart TVs today. The value of OTT large screens is mentioned, and even after AI is deeply empowered, the value of OTT large screens will once again be infinitely magnified.
The total data shows that as of the end of December 2017, the number of OTT terminal activations has reached 168 million. Based on users of this magnitude, in 2017, manufacturers and media brought 900 million + CPM advertising inventory to OTT advertising through operations in 2017, and achieved 2.6 billion OTT advertising revenue, an annual increase of 168%; and the media also achieved 1.3 billion through membership services. + Income. The OTT market ushered in a wave of small peaks in 2017.
With the deep implantation of AI technology, the natural interaction, personalized recommendation and other functions presented by smart TVs will greatly promote the Internet to provide users with various TV application services and bring users a better service experience. TV giants seem to have insight into this trend. At present, there has been a situation of corporate groups and alliances. On the one hand, they form a greater synergy, on the other hand, they complement each other's advantages, expand development space, and improve competitiveness.
Last week, Skyworth Group reached a strategic cooperation with Baidu. Baidu’s conversational AI operating system DuerOS will be fully integrated with the Coocaa system. The two parties will launch a series of in-depth cooperation in the AI ​​field; as early as this year, Hisense released VIDAA AI artificial intelligence. TV system, and launched two innovative interactive designs of artificial intelligence, real-time image search in all scenes and voice in all scenes. Then I was told that Hisense’s VIDAA AI artificial intelligence TV adopts iFlytek’s smart TV solution; on AWE2018, Changhong and Tencent Dingdang’s AI assistant cooperated to innovate through TTS emotional voice interaction, semantic algorithms, and artificial intelligence based on AI3.0. Smart TV AI-UI enhances the user experience, and so on.
The deepening of AI among giants will further release the value of OTT big screens. Especially this year, Aowei Cloud believes that the sales of OTT hardware are picking up, supplemented by the upgrade of the large-screen operation model, the value of the large-screen in 2018 can be imagined. The spark has burned, how will the application value of smart terminals show a prairie fire? It is looking forward to.
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