1 The elderly use smart TVs are relatively low
The gradual development of household appliances in the direction of intelligentization undoubtedly allows more young users to feel the charm of technological development. However, for some older generations of users, intelligent products may not bring convenience, and sometimes they will even make them A fog of water. During the Chinese New Year, Xiao Bian also experienced this situation during his visits to relatives, especially the televisions used by the elderly. Once switched to smart TVs, many functions on smart TVs are not very friendly to them. What are the reasons for the old generation of users to smart TV or other smart appliances is not so cold?
How old is the older generation of users?
From the smart TV crowd attribute data given by Baidu Index, we can see that the smart TV users in the 30-39 age group are the most, and can be referred by the current young people as the total number of users of the older generation who are over 40 years of age. The proportion also reached 17%, and smart TV users over the age of 50 accounted for only 4%. This part of the user is likely to be the real need to spend time to adapt to smart TV users.
TV boxes that can make traditional TVs become smart are roughly equal to the proportion of people using smart TVs, but users who are over 40 are relatively low.
From the above two sets of referable data, the older generation of smart TV and TV box users is not high in the use of the population, and television is likely to be the first source of home elders access to information, such a comparison Xiao Bian believes that although smart TVs continue to be popularized, for older users, higher learning costs and less friendly feature design also contribute to the popularity of smart TVs and peripheral smart devices among the older generation of users. Part of the reason is not high.
Then there are other reasons why the elderly do not like the product of smart TV?
2 habits difficult to change | not friendly
The habit of the elderly is not easy to change
One of the reasons why seniors in their homes use smart home appliances may not be that they plan to purchase such products from the beginning, but in the wave of upgrading of home appliances, they don’t have many traditional products to choose from. The smart home appliances, some of them passively become users of smart appliances.
For example, Xiao Bian's grandparents, they are indeed the main force watching TV at home, we young people at home to accompany them to look at the news, the rest of the time watching TV is really low, for such elderly people, they started from the closed-circuit television Afterwards, digital television has undergone a period of adaptation. Smart home appliances are of little significance to them. Before buying new home appliances, how do you think about allowing the main users of the home to use new products at a lower cost? It is a question that our young people need to consider.
There aren’t many smart appliances designed for the elderly?
Smart home appliances still have a higher penetration rate of smart TVs. However, there are not many smart TV products developed for the elderly. This has caused many functions to become furnishings in the elderly. Xiao Bian also had experience during the New Year visit. His aunt bought a popular smart TV product on the market. The TV also contained a bunch of applications, including some of the TV sets they were preparing for remote video chat with their family. Social software, but these features have become furnishings, why?
It's too hard to enter with remote control
What about voice remote control? If you have used the voice recognition remote control users certainly experience, in the case of Mandarin pronunciation than the standard, the recognition rate is still quite good, but many older generation of users may not have such ability, especially small series Users in the Guangdong region.
3 application experience to be improved | affected by the network
TV application experience needs to be improved
Regardless of whether it is a smart TV or a TV box, most of the systems are Android kernels. Of course, they are compatible with the Android application market. In the early days, we can also use external storage, such as a USB flash drive, to allow the system to read applications stored on a USB flash drive. With the installation package, more third-party applications are loaded on smart TVs or TV boxes. Today, we can no longer be so "willful" to install third-party applications for televisions or boxes.
In fact, many of the applications we can install on smart TVs are not optimized for large-screen TVs. The experience of using only the remote control for application control is not good, and it may seem tedious. In this case, grandparents and grandchildren Users will also learn to use? Xiao Bian personally thinks that there will not be many elderly people who will study and use it.
The Internet can't keep up, it's hard to watch a movie
The biggest advantage of traditional digital TV is that the output of the digital TV is stable and there will not be any case of stuck. However, for smart TVs or traditional televisions connected to TV boxes, the rich resources in the system are indeed a big advantage. It is easy to teach parents or grandparents how to choose the content section they are interested in on-demand, and ultimately affect the experience or speed.
In particular, 4K video resources are even more “eating†on the Internet, and most of the network cables in the home will not be used for only one TV. Once there are many devices connected, the online resources on the smart TV are also played. With one card and one card, anyone may not have the desire to use it, let alone the older users.
Summary: Many young people have switched to smart TVs at home, but they also have to work hard to teach the elderly at home how to use the functions of smart TVs or TV boxes. The learning cost is already high, and smart TVs or TVs Some indecent functions in the box are also the reasons for the elderly's low level of enthusiasm for smart TVs. The end result is to buy back smart TVs, but still use smart TVs as traditional TVs. The frequency of use is still higher for the elderly. Customary set-top boxes. Today, the popularity of smart TV, only more and more humane features, the system can be set to take into account the age of more users, the product can be truly accepted by the user.
The gradual development of household appliances in the direction of intelligentization undoubtedly allows more young users to feel the charm of technological development. However, for some older generations of users, intelligent products may not bring convenience, and sometimes they will even make them A fog of water. During the Chinese New Year, Xiao Bian also experienced this situation during his visits to relatives, especially the televisions used by the elderly. Once switched to smart TVs, many functions on smart TVs are not very friendly to them. What are the reasons for the old generation of users to smart TV or other smart appliances is not so cold?
How old is the older generation of users?
From the smart TV crowd attribute data given by Baidu Index, we can see that the smart TV users in the 30-39 age group are the most, and can be referred by the current young people as the total number of users of the older generation who are over 40 years of age. The proportion also reached 17%, and smart TV users over the age of 50 accounted for only 4%. This part of the user is likely to be the real need to spend time to adapt to smart TV users.
TV boxes that can make traditional TVs become smart are roughly equal to the proportion of people using smart TVs, but users who are over 40 are relatively low.
From the above two sets of referable data, the older generation of smart TV and TV box users is not high in the use of the population, and television is likely to be the first source of home elders access to information, such a comparison Xiao Bian believes that although smart TVs continue to be popularized, for older users, higher learning costs and less friendly feature design also contribute to the popularity of smart TVs and peripheral smart devices among the older generation of users. Part of the reason is not high.
Then there are other reasons why the elderly do not like the product of smart TV?
2 habits difficult to change | not friendly
The habit of the elderly is not easy to change
One of the reasons why seniors in their homes use smart home appliances may not be that they plan to purchase such products from the beginning, but in the wave of upgrading of home appliances, they don’t have many traditional products to choose from. The smart home appliances, some of them passively become users of smart appliances.
For example, Xiao Bian's grandparents, they are indeed the main force watching TV at home, we young people at home to accompany them to look at the news, the rest of the time watching TV is really low, for such elderly people, they started from the closed-circuit television Afterwards, digital television has undergone a period of adaptation. Smart home appliances are of little significance to them. Before buying new home appliances, how do you think about allowing the main users of the home to use new products at a lower cost? It is a question that our young people need to consider.
There aren’t many smart appliances designed for the elderly?
Smart home appliances still have a higher penetration rate of smart TVs. However, there are not many smart TV products developed for the elderly. This has caused many functions to become furnishings in the elderly. Xiao Bian also had experience during the New Year visit. His aunt bought a popular smart TV product on the market. The TV also contained a bunch of applications, including some of the TV sets they were preparing for remote video chat with their family. Social software, but these features have become furnishings, why?
It's too hard to enter with remote control
It is undoubtedly a troublesome thing to enter numbers or characters on a smart TV. Why do you say that? First of all, many smart televisions or TV box remote controllers do not have the function of voice recognition, and many smart television device remote controllers are not as convenient as the traditional mobile phone input method.
Under normal circumstances, we can only use the remote control's navigation keys to enter characters and Chinese characters, such as to search for some movies, find the search box, and then enter the corresponding Chinese characters or initials, these steps for the older generation of users is It is cumbersome, and many smart TV box TV box systems do not have a five-stroke input method. For some users who do not have pinyin, inputting Chinese characters is more of a problem.
What about voice remote control? If you have used the voice recognition remote control users certainly experience, in the case of Mandarin pronunciation than the standard, the recognition rate is still quite good, but many older generation of users may not have such ability, especially small series Users in the Guangdong region.
3 application experience to be improved | affected by the network
TV application experience needs to be improved
Regardless of whether it is a smart TV or a TV box, most of the systems are Android kernels. Of course, they are compatible with the Android application market. In the early days, we can also use external storage, such as a USB flash drive, to allow the system to read applications stored on a USB flash drive. With the installation package, more third-party applications are loaded on smart TVs or TV boxes. Today, we can no longer be so "willful" to install third-party applications for televisions or boxes.
In fact, many of the applications we can install on smart TVs are not optimized for large-screen TVs. The experience of using only the remote control for application control is not good, and it may seem tedious. In this case, grandparents and grandchildren Users will also learn to use? Xiao Bian personally thinks that there will not be many elderly people who will study and use it.
The Internet can't keep up, it's hard to watch a movie
The biggest advantage of traditional digital TV is that the output of the digital TV is stable and there will not be any case of stuck. However, for smart TVs or traditional televisions connected to TV boxes, the rich resources in the system are indeed a big advantage. It is easy to teach parents or grandparents how to choose the content section they are interested in on-demand, and ultimately affect the experience or speed.
In particular, 4K video resources are even more “eating†on the Internet, and most of the network cables in the home will not be used for only one TV. Once there are many devices connected, the online resources on the smart TV are also played. With one card and one card, anyone may not have the desire to use it, let alone the older users.
Summary: Many young people have switched to smart TVs at home, but they also have to work hard to teach the elderly at home how to use the functions of smart TVs or TV boxes. The learning cost is already high, and smart TVs or TVs Some indecent functions in the box are also the reasons for the elderly's low level of enthusiasm for smart TVs. The end result is to buy back smart TVs, but still use smart TVs as traditional TVs. The frequency of use is still higher for the elderly. Customary set-top boxes. Today, the popularity of smart TV, only more and more humane features, the system can be set to take into account the age of more users, the product can be truly accepted by the user.