The living room fight kicks off the Internet television on what preemptive opportunities?

If there are no spoilers to join, the television industry has been tepid. However, with the large-scale entry of Internet companies, the once-quiet industry has had many waves. The big show is now a duel. Traditional TV makers and Internet companies are fighting for people's living rooms. For traditional vendors, the sales of Internet products may not be enough to pose a threat. However, Internet companies’ attempts to innovate in television content and to try to market marketing have had to attract the attention of traditional vendors.

Open the living room battle

Now is an era of the Internet. People's lives are completely inseparable from the Internet, which also brings vitality to older television products. It is understood that after the first batch of old users of the Internet in China, 85, has completely entered the state of family life, which has directly formed the trend of family entertainment centers returning to the living room. The most direct impact of life returning to the living room is the increasing demand for television products. TV + Internet has become the gameplay of most families.

It is worth mentioning that TV manufacturers have already seen this trend and have launched smart TVs to meet everyone's needs. In the past few years, smart TVs have been rapidly popularized. Data show that last year the domestic color TV retail scale was 50.89 million units, and the penetration rate of smart TVs was as high as 83%. The high penetration rate is closely related to the content advantages of smart TVs, which is the core of the entire living room battle.

What role does the Internet brand play?

There are many manufacturers of smart TV products. A large part of them are Internet brands. What role did those Internet companies play in the battle for this living room? The author believes that the Internet brand brings a huge increase in content resources to the entire industry, as well as an escalating user experience.

Once upon a time, traditional TV manufacturers only upgraded their product quality, sound quality and appearance every year. In terms of content advantages, traditional manufacturers did not have an advantage. However, after Internet TV brands such as PPTV, Xiaomi, and LeTV have entered the TV market, there are more and more things that users can see on TV. Movies, dramas, variety shows, sports, and network dramas are all available to users as long as they can think of. It can be seen on the smart TV, which is driven by the user's superior upgrade of the video experience.

Another point is that the entry of Internet brands brings about an increase in the user experience. Looking at the new television products introduced in March and April of this year, products that emphasize technology such as voice intelligence have become mainstream. It can be predicted that in the next few years, the focus of TV product competition will be content + artificial intelligence. Only in this way can a real family entertainment center be created.

How to form a family entertainment center?

When it comes to building a home entertainment center, there is an Internet company that does a good job. It is a PPTV smart TV. The PPTV smart TV relies on the advantages of the Suning Sports Group and the Suning Channel Center. The core idea of ​​its development is to create a experience portal with the sports event as the core and the pan-entertainment content as the support through the terminal hardware.

In the terminal hardware, there are PPTV smart TVs as the main layout, with various sizes and resolution products, PPTV smart TV hardware does not lose any of the industry's products, large-screen, ultra-high-definition and other characteristics readily available. Content, PPTV smart TV sports, television drama, movies, variety of resources are many, especially in sports, can be called the industry's most. The PPTV smart TV had an exclusive copyright of La Liga for five consecutive years. Recently, the PPTV Smart TV won the right to broadcast the Super League and AFC Champions. This has become the biggest bargaining chip in sports resources.

In terms of TV series and movies, as long as you look at a set of data, you can understand that PPTV smart TV has up to 300,000 hours of library resources, has more than 90% of mainland, British and American dramas, and the recent fire “in the name of the people” is exclusive to PPTV. copyright.

Through the dual layout of hardware and content, the PPTV smart TV can cover all age groups of family members. Whether middle-aged or children, or young users, PPTV smart TV can meet your needs. On May 8th, PPTV launched PPTV Smart TV Brand Day activities for the first time, and the PPTV smart TV brand held on May 9 to May 10 returned to the market, and the mother's day advance purchase event held from May 11 to May 12 was held. It is also a concession, which will bring the PPTV Smart TV to the climax of May.

A living room war has already begun, how to expand their market share and attract more users is the key that manufacturers must pay attention to. Among these, the bold innovation of the Internet appliance brand has played a leading role for other manufacturers. I believe there will be more gameplay in the future.

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