The "war" of LED manufacturers has already burned into the automotive market.

SMD LED

Most of the models are still using ordinary halogen headlights, and better models use xenon headlights. At most, some innovations have been made in the construction of the lamp group, and the optical principle of the lens and the reflector lamp is used to improve the efficiency of the light, but the technical innovation of the lamp group itself is insufficient. Let's take a look at the related content with the car electronics editor.

The "war" of LED manufacturers has already burned into the automotive market.

Faced with the fierce competition in LED prices, the mainland automotive LED market has become a battleground for military strategists. Among them, LED factory Longda has taken the lead in the mainland after the car supply chain, and the mainland's top three car backlights, Guangzhou Zhengao Electronic alliance, open LED lighting downstream of the sea, Cree will cooperate with the mainland car lamp factory Esda, as for Osram and Germany Continental funded companies, mainly targeting the mainland supply chain market, with the mainland car The market competition has become fierce, and a new wave of strategic alliances has been launched.

In 2017, Shenzhen Autumn Auto Parts Exhibition was officially launched. According to the statistics of the organizers, there are more than 8,000 booths, which are expected to attract 300,000 global buyers. During the exhibition, news of the alliance was announced. The US LED manufacturer Cree Signed a strategic cooperation with the lighting company Ishida, and Cree released the world's first LED car-specific light source, which will be introduced into the ESD's lamp module. In addition, Guangzhou Zhengao Electronics also launched about 7 models in one breath. Products of Ronda components and signed a strategic cooperation agreement with Ronda.

In addition, OSRAM will establish a joint venture with Continental to develop automotive lighting products. The main target market is the supply chain of the joint venture vehicle in the mainland. OSRAM hopes to transfer part of the automotive lighting business to the joint venture company, while Continental will introduce electronic control systems. It is reported that The joint venture will begin in early 2018 and employ approximately 1,500 employees, both of which will contribute approximately 200-300 million euros in sales for their operations. Although Ronda's foreign attitude is low-key, according to the agreement between the two parties, in the next 10 months, Ronda will ship more than 2 million CORE series products to Zhengao Electronics, and will continue to deliver from July.

In addition, Ronda will launch a new warm white CSP LED headlight source component in the third quarter. Due to its luminous efficiency, unit brightness and temperature resistance, it is also available to the Japanese after-sales service market. Used in fog lights or turn signals.

Ronda said that the CORE series products for this headlights have been promoted to the first-line lighting suppliers of the mainland car manufacturers, and also introduced three-, four-, and six-crystal package components that can be applied to LED lamp light source products. The ceramic substrate with the highest heat dissipation coefficient, combined with the self-developed flip chip, and the patented phosphor patch technology, can present a unique and efficient linear light source, which will be used in the replacement light source products of the headlights. After attacking the mainland car market opportunities.

Su Feng, chairman of Ronda, pointed out that the automotive LED market needs long-term accumulation and cultivation, especially the original certification time of the automobile. At present, the LED headlight application has been shipped to the aftermarket related supply chain, and some customers have entered Small shipments, and customers are undergoing trials. With the continuous development of customers, the demand for LED headlights is expected to continue to increase in the future, and internal targets are set. In the future, emerging businesses such as automotive and infrared will continue to rise to revenue. Up to 20%. Ronda's performance in the first half of 2017 was relatively flat. The combined revenue in the second quarter was down 3.5% from the first quarter. The peak season effect was not significant. The revenue in the first half of the year was 11% lower than that in the same period of 2016. It was mainly due to internal adjustment of operating mode and product changes. The combination led to a slowdown in overall revenue momentum.

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