What “story†of VR with circulated money gene enters the capital
But to put it plainly, VR is a new entertainment medium that will give people new choices in food, clothing and housing. In the near future, VR products based on virtual desktops, location tracking technology, and interactive body input will be considered as immersive game consoles or watch artifacts, allowing users to get rid of the computer's keyboard and mouse operations. I believe that following the page tour and mobile game A new game industry will soon be born.
Large-scale concerts, even international-level competitions and other aspects of VR can be supernatural, giving users a deep sense of experience. Auto companies can use VR to help customers realize their driving experience, and use VR headsets to observe car interiors and appearance in high resolution. The tourism industry, real estate industry, medical industry, and the fire protection industry can all use VR to greatly reduce the cost of the exercise organization. The brain hole is opened a bit further. In the future, people will go to the VR Mall to pick up the goods uploaded by the virtualized physical store, and then place an order and deliver it directly to the door. Will the new e-commerce model be born on the new technology foundation platform?!
VR needs to solve its own problems before turning the future into the present
The above vision is based on VR's prediction of the next-generation Internet center. Recently, 360 Games announced the "2016 Green Paper for China's Mobile Games Industry Trends", and analyzed the current status and development opportunities of the VR market. At this stage, the commercial operation mode and profitability of VR games are still being explored. The industrial chain is not complete enough.
Technical difficulty: VR is a heavy application with relatively high development costs, high barriers to entry, and higher requirements for technology, user positioning, and content quality.
Hardware carrier: The mobile VR glasses box is a leading product in the consumer market. However, the user experience is poor, the equipment requirements are high, and even integrated development is required. The supporting technology is being increasingly perfected and is expected to leap forward in the second half of 2016.
The lack of content: The current VR film and television is mainly the editing and transformation of traditional films and cannot create even greater surprises for users. VR games are mostly stand-alone games, large-scale interactive online games have not yet been produced, there is no large amount of quality original VR content, and user stickiness cannot be activated.
Issuing issue: In the early days of development, the user market will be hardware-oriented and the latter part will be one of the important entrances. In the later stage of development, users will rely on channel platforms such as the 360 ​​to distribute users.
User segment: The level of consumer spending is increasing. However, it still does not reach the ideal situation. At present, younger generation internet users have higher requirements for VR enjoyment experience, but the spending power is not enough to carry the "pain" of VR price.
The development of domestic VR industry is currently concentrated in the field of hardware devices, and the rapid growth has been uneven; this has also made embarrassing advancement in the development of VR game content development, excessive development risks and immature operating modes, and the market environment is not good. The market is cold with winter capital. On the other hand, the exploitation of piracy by development vendors is costly for R&D in the immature situation of the industrial chain. It is difficult to control the follow-up development.
From another point of view, VR is indeed a "new continent" under the monopoly capital market. For VR entrepreneurs, without today's cruel tomorrow, one of the most urgent is to quickly identify explosive hardware products to shake the market.
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