From the perspective of various rounds of financing, what do they value about Xiaomi or Leijun? Why invest in the layout of the hardware ecosystem with Lei Jun?
Lei Jun said that attractive products certainly do not end with the hardware of mobile phones. Software and ecology are the key to profitability. Xiaomi currently has a cumulative total of 100 million users. What kind of content can attract members and how many members can form the basis of ecological profitability?
"In the next five years, a mobile phone can earn 10 dollars, 60 yuan is not much. If you add peripheral accessories, the whole profit is actually very considerable." Investors said.
Is the ecological core a mobile phone or a router? The hardware that currently carries the Xiaomi software and ecological foundation is still a mobile phone. However, Xiaomi's other two hardware areas: Xiaomi TV + box, and Lei Jun's key layout of the router, have failed to form a climate.
The TV + box is the entrance to the home, and the router is the centralized control storage platform for the entire smart home in the future. Lei Jun emphasized the role of routers in the ecological underlying layout, namely the central control and storage devices of home smart terminals. “The home situation detected by the smart camera is stored and transmitted to your mobile phone through the router.†Lei Jun said.
However, the smart terminal only has a link center, and no terminal obviously cannot function. Another layer of Xiaomi hardware ecology has yet to be developed. Xiaomi also needs to tell a bigger story to attract investors. Therefore, Lei Jun chose to invest in brands, channels, and even invest in various smart hardware vendors with new investors.
In January 2014, Huami Technology was quietly established. Throughout 2014, only one product was made, which is the Xiaomi bracelet. At the same time as the investment in Huami, at the end of 2013, Xiaomi’s intelligent hardware ecological chain team was established, and Lei Jun handed over the specific business to partner Liu De. In a year, Liu De led a team to invest in 25 manufacturers, including purple rice for mobile power, Zhimi for air purifiers, plus one for piston headphones, and Jiu'an for smart blood pressure monitors. Millet who claims to be his own circle.
By December of last year, Xiaomi had invested 1.266 billion yuan in the United States, and the transaction was finalized in only two weeks. Lei Jun described the cooperation between Fang Hongbo, chairman of the United States Group, as a milestone in the layout of the intelligent ecological chain, and said that in the future, he hopes to sign more home appliance giants: "We are an open ecology, and the more people cooperate, the better."
"In the future, Xiaomi will connect the router center, the mobile phone and the portable center and all kinds of hardware." Lei Jun said that investing in intelligent hardware is to copy 100 millet. Like the Xiaomi mobile phone does not make money, Lei Jun does not care whether the hardware manufacturers he invests in can make money: "As an investor, it is really impossible for the invested company to make money without making money. The key is its contribution to and enrichment of Xiaomi's ecology. ."
Lei Jun said that attractive products certainly do not end with the hardware of mobile phones. Software and ecology are the key to profitability. Xiaomi currently has a cumulative total of 100 million users. What kind of content can attract members and how many members can form the basis of ecological profitability?
"In the next five years, a mobile phone can earn 10 dollars, 60 yuan is not much. If you add peripheral accessories, the whole profit is actually very considerable." Investors said.
Is the ecological core a mobile phone or a router? The hardware that currently carries the Xiaomi software and ecological foundation is still a mobile phone. However, Xiaomi's other two hardware areas: Xiaomi TV + box, and Lei Jun's key layout of the router, have failed to form a climate.
The TV + box is the entrance to the home, and the router is the centralized control storage platform for the entire smart home in the future. Lei Jun emphasized the role of routers in the ecological underlying layout, namely the central control and storage devices of home smart terminals. “The home situation detected by the smart camera is stored and transmitted to your mobile phone through the router.†Lei Jun said.
However, the smart terminal only has a link center, and no terminal obviously cannot function. Another layer of Xiaomi hardware ecology has yet to be developed. Xiaomi also needs to tell a bigger story to attract investors. Therefore, Lei Jun chose to invest in brands, channels, and even invest in various smart hardware vendors with new investors.
In January 2014, Huami Technology was quietly established. Throughout 2014, only one product was made, which is the Xiaomi bracelet. At the same time as the investment in Huami, at the end of 2013, Xiaomi’s intelligent hardware ecological chain team was established, and Lei Jun handed over the specific business to partner Liu De. In a year, Liu De led a team to invest in 25 manufacturers, including purple rice for mobile power, Zhimi for air purifiers, plus one for piston headphones, and Jiu'an for smart blood pressure monitors. Millet who claims to be his own circle.
By December of last year, Xiaomi had invested 1.266 billion yuan in the United States, and the transaction was finalized in only two weeks. Lei Jun described the cooperation between Fang Hongbo, chairman of the United States Group, as a milestone in the layout of the intelligent ecological chain, and said that in the future, he hopes to sign more home appliance giants: "We are an open ecology, and the more people cooperate, the better."
"In the future, Xiaomi will connect the router center, the mobile phone and the portable center and all kinds of hardware." Lei Jun said that investing in intelligent hardware is to copy 100 millet. Like the Xiaomi mobile phone does not make money, Lei Jun does not care whether the hardware manufacturers he invests in can make money: "As an investor, it is really impossible for the invested company to make money without making money. The key is its contribution to and enrichment of Xiaomi's ecology. ."
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