Before the May 1st television manufacturers have launched their own new products, there are large-screen 4K, curved, with quantum dots; large-size, small-size, size-size feed-through column; hardware-based, There are wins with content applications, etc.; there are traditional TV manufacturers, but also Internet companies ... In short, a new wave of new products come in.
In this lively new season, streaming media invited major home appliance companies in 2015 new product leaders, product managers, from the product level to interpret their own strategic choices - 4K? surface quantum dots, and try to explore the hardware as the mainstream, Or soft power (content, applications, etc.) prevails.
Opportunity: user needs + environment
Barley TV is a new product released by Barley Technology, a subsidiary of the largest private telecommunications operator, Dr. Peng Group, on February 4. As the world’s first operator TV, Barley TV was once pushed to “the cusp of the stormâ€, whether it is singing or not. Good, or bad, Barley TV is writing its own legend in "Conscientious Industry."
What kind of reason makes barley technology so firmly launch the first operator TV? Zhang Hang admitted that “In fact, the original intention of barley TV is very simple: the primary factor is to take into account the needs of users. Now 4K TV, after buying home The video clarity is often not seen clearly in the store, because no TV maker can deliver truly clear content to the user's home, and Dr. Peng, the parent of Damai Technology, is the fourth-largest basic telecom operator in China. Really have the ability to open the cloud, Barley wants to be a real 4K TV, so that people can enjoy 4K quality HD content at home.â€
The second factor is the environment. Zhang Hang said that due to the emergence and development of current Internet TV manufacturers, it has had a huge impact on traditional TV manufacturers, resulting in a certain degree of compression of the profits of traditional TV manufacturers. Traditional TV manufacturers In order to win their own benefits, the pressure to reduce costs will be passed on to downstream production foundries, which will accelerate the transformation of high-quality foundries, which will also enable Barley TV to find excellent quality and build for many years for traditional TV manufacturers. With high quality production lines, the hardware quality of Barley TV is very secure.
In addition, Zhang Hang also mentioned that the barley box already has two million users. The barley products and operations team has formed a very good running-in and interface-segmentation with the integrated broadcast control licensee and the content partners. It will also be a good time to comply with this rule and be a product that allows users to have a good experience and comply with national policies and regulations.
Is it good or bad? Mainly split, let users feel the intention of barley
Different from previous smart TVs, the main concept of splitting the barley TV is TV. The TV is divided into three parts, the display screen, independent sound and the main box that contains the main components and the main board. The user can upgrade the hardware and software without replacing the screen, as long as the cost of the main box is paid. Zhang Hang said frankly that Barley TV had encountered certain difficulties in its design: "The chip of this TV is defined by Barley and Amlogic, and even some specialized interfaces are redeveloped. In a very short time, Overcome many difficulties and problems."
The elaborate design of the barley TV back panel once triggered many users' Tucao. The TV's backboard is also very beautiful. It is good, but the backboard is generally facing the wall, and few people will pay attention to it. of. In this regard, Zhang Hang said: "The first of our own split design, the sound system separated from the host TV, the computing unit and the host screen is separated, so that we can make a perfect thin back TV." He thought that if it wasn't such a split architecture design, it would be difficult to design a back one. The second is that the entire barley team hopes to allow users to see the intentions of barley by including details such as hardware and software. Even barley that is overlooked by the average user can achieve excellence.
Have confidence in the user's retention
In addition to the carrier’s identity, the first split television sets have attracted people’s attention. Its 55-inch TV and ultra-broadband, which sells TVs in the form of a combination package, are indeed impressive, but if it is only bundled for one year, then how To ensure the second-year broadband renewal rate for users, many people in the industry are concerned about this, but Zhang Hang said, “In a year's time, I’ve been watching relatively high-quality things. I believe your eyes can’t go back. For example, if we go to see some standard-definition digital TVs, we will find the whole thing very awkward. I think the people are willing to pay for the experience. As long as we give him a particularly good experience and form a watching habit, we will go on the barley TV. We are very confident in the habit of consuming digital goods."
In recent years, 4K TVs, curved TVs and, most recently, QD TVs have been extremely hot in the entire TV market. In this regard, Zhang Hang believes that “people who buy these screens need to really enjoy the screen to bring them. The pleasure of entertainment or good experience, at present, many manufacturers have failed to do so, which is why we are more convinced that our products can achieve an advantage in the competition."
Stream media reporter learned that on the day of the launch of Barley TV, Barley’s own e-commerce platform “Dmyshop.com†officially launched, and users can purchase barley including barley television and barley super broadband through online orders. Family products. In March and April, barley television had already gone through two rounds of appointments and snapped up, all sold out in a short time. Online, users can also purchase Barley TV and the "Contract TV" package bundled with broadband through Dr. Peng's Great Wall Broadband Business Office. Zhang Hang said that barley sales are very good, and all levels are very satisfied with doing this thing.
Happy to see Ali free 10 million TV sets
On April 21, it was reported that Alibaba plans to launch a 40-inch LCD TV with a size of zero, which will be given to the company's financial service customers. The number of Alibaba will reach 10 million units a year. Zhang Hang said frankly: “We also hope that this industry will change. The emergence of Internet TV actually changed the experience of TV users. Some Internet companies like Ali or us entered the television field and it was a very A good change, especially for traditional TV giants, is a good stimulus. It will also allow more affordable and better products to reach the hands of the people. So we say we'd like to see Ali do it. This The market for the industry is very large, and we feel we hope that more Internet companies can enter this industry together to change things."
Dedicated to making cinema release products
Speaking of a follow-up plan, Zhang Hang said that the follow-up will be more focused on video. He hopes to innovate video services in 2015. At present, Barley is now considering with the licensees and related regulatory agencies, hoping to shorten the time it takes to watch pay-TV watching on the OD line from offline cinemas. He said that the follow-up barley television will soon launch a corresponding product, which will provide a key protection for the paid user's experience, and will control the Caton ratio of pay-per-viewers at a very low level.
In the development of the OTT market in 2015, Zhang Hang believes that the development of the market will become better and better because the demand for people watching videos is very strong. Game entertainment on the big screen is also becoming necessary. For the development of the entire industry, Zhang Airlines are very optimistic. He said that Barley TV will abide by the rules and launch better products for users, which will truly change the experience of ordinary people watching TV.
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In this lively new season, streaming media invited major home appliance companies in 2015 new product leaders, product managers, from the product level to interpret their own strategic choices - 4K? surface quantum dots, and try to explore the hardware as the mainstream, Or soft power (content, applications, etc.) prevails.
Opportunity: user needs + environment
Barley TV is a new product released by Barley Technology, a subsidiary of the largest private telecommunications operator, Dr. Peng Group, on February 4. As the world’s first operator TV, Barley TV was once pushed to “the cusp of the stormâ€, whether it is singing or not. Good, or bad, Barley TV is writing its own legend in "Conscientious Industry."
What kind of reason makes barley technology so firmly launch the first operator TV? Zhang Hang admitted that “In fact, the original intention of barley TV is very simple: the primary factor is to take into account the needs of users. Now 4K TV, after buying home The video clarity is often not seen clearly in the store, because no TV maker can deliver truly clear content to the user's home, and Dr. Peng, the parent of Damai Technology, is the fourth-largest basic telecom operator in China. Really have the ability to open the cloud, Barley wants to be a real 4K TV, so that people can enjoy 4K quality HD content at home.â€
The second factor is the environment. Zhang Hang said that due to the emergence and development of current Internet TV manufacturers, it has had a huge impact on traditional TV manufacturers, resulting in a certain degree of compression of the profits of traditional TV manufacturers. Traditional TV manufacturers In order to win their own benefits, the pressure to reduce costs will be passed on to downstream production foundries, which will accelerate the transformation of high-quality foundries, which will also enable Barley TV to find excellent quality and build for many years for traditional TV manufacturers. With high quality production lines, the hardware quality of Barley TV is very secure.
In addition, Zhang Hang also mentioned that the barley box already has two million users. The barley products and operations team has formed a very good running-in and interface-segmentation with the integrated broadcast control licensee and the content partners. It will also be a good time to comply with this rule and be a product that allows users to have a good experience and comply with national policies and regulations.
Is it good or bad? Mainly split, let users feel the intention of barley
Different from previous smart TVs, the main concept of splitting the barley TV is TV. The TV is divided into three parts, the display screen, independent sound and the main box that contains the main components and the main board. The user can upgrade the hardware and software without replacing the screen, as long as the cost of the main box is paid. Zhang Hang said frankly that Barley TV had encountered certain difficulties in its design: "The chip of this TV is defined by Barley and Amlogic, and even some specialized interfaces are redeveloped. In a very short time, Overcome many difficulties and problems."
The elaborate design of the barley TV back panel once triggered many users' Tucao. The TV's backboard is also very beautiful. It is good, but the backboard is generally facing the wall, and few people will pay attention to it. of. In this regard, Zhang Hang said: "The first of our own split design, the sound system separated from the host TV, the computing unit and the host screen is separated, so that we can make a perfect thin back TV." He thought that if it wasn't such a split architecture design, it would be difficult to design a back one. The second is that the entire barley team hopes to allow users to see the intentions of barley by including details such as hardware and software. Even barley that is overlooked by the average user can achieve excellence.
Have confidence in the user's retention
In addition to the carrier’s identity, the first split television sets have attracted people’s attention. Its 55-inch TV and ultra-broadband, which sells TVs in the form of a combination package, are indeed impressive, but if it is only bundled for one year, then how To ensure the second-year broadband renewal rate for users, many people in the industry are concerned about this, but Zhang Hang said, “In a year's time, I’ve been watching relatively high-quality things. I believe your eyes can’t go back. For example, if we go to see some standard-definition digital TVs, we will find the whole thing very awkward. I think the people are willing to pay for the experience. As long as we give him a particularly good experience and form a watching habit, we will go on the barley TV. We are very confident in the habit of consuming digital goods."
In recent years, 4K TVs, curved TVs and, most recently, QD TVs have been extremely hot in the entire TV market. In this regard, Zhang Hang believes that “people who buy these screens need to really enjoy the screen to bring them. The pleasure of entertainment or good experience, at present, many manufacturers have failed to do so, which is why we are more convinced that our products can achieve an advantage in the competition."
Stream media reporter learned that on the day of the launch of Barley TV, Barley’s own e-commerce platform “Dmyshop.com†officially launched, and users can purchase barley including barley television and barley super broadband through online orders. Family products. In March and April, barley television had already gone through two rounds of appointments and snapped up, all sold out in a short time. Online, users can also purchase Barley TV and the "Contract TV" package bundled with broadband through Dr. Peng's Great Wall Broadband Business Office. Zhang Hang said that barley sales are very good, and all levels are very satisfied with doing this thing.
Happy to see Ali free 10 million TV sets
On April 21, it was reported that Alibaba plans to launch a 40-inch LCD TV with a size of zero, which will be given to the company's financial service customers. The number of Alibaba will reach 10 million units a year. Zhang Hang said frankly: “We also hope that this industry will change. The emergence of Internet TV actually changed the experience of TV users. Some Internet companies like Ali or us entered the television field and it was a very A good change, especially for traditional TV giants, is a good stimulus. It will also allow more affordable and better products to reach the hands of the people. So we say we'd like to see Ali do it. This The market for the industry is very large, and we feel we hope that more Internet companies can enter this industry together to change things."
Dedicated to making cinema release products
Speaking of a follow-up plan, Zhang Hang said that the follow-up will be more focused on video. He hopes to innovate video services in 2015. At present, Barley is now considering with the licensees and related regulatory agencies, hoping to shorten the time it takes to watch pay-TV watching on the OD line from offline cinemas. He said that the follow-up barley television will soon launch a corresponding product, which will provide a key protection for the paid user's experience, and will control the Caton ratio of pay-per-viewers at a very low level.
In the development of the OTT market in 2015, Zhang Hang believes that the development of the market will become better and better because the demand for people watching videos is very strong. Game entertainment on the big screen is also becoming necessary. For the development of the entire industry, Zhang Airlines are very optimistic. He said that Barley TV will abide by the rules and launch better products for users, which will truly change the experience of ordinary people watching TV.
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