Among the many VR startup companies, it is very difficult for Magicworld to arouse the outside world's attention. Reviewing their actions in the past few months in 2016, you may ask, like me, “What kind of company is this company?â€
In March, Magic World signed a "Strategic Cooperation Framework Agreement" with the new front Epp, who started to enter the VR/AR game industry;
In April, he invested in PHONOM GAMES, a VR game research and development company with members from China, UK and the United States; and invested in Phantom VR, which created the VR gun battle game VR Combat and focused on creating Offline VR experience;
In May, invested in Wonderland Information Technology Co., Ltd. in Shenzhen;
In June, reached a cooperation with Magic Dreams and signed the "VR System Operation Cooperation Agreement";
In July, it invested in Wild Strawberry Films, and signed a cooperation agreement with South Korea’s Electronic News Group to promote the development of virtual reality projects between China and South Korea;
......
However, these may only be regarded as a small part of the plan. This company was established in 2015. Whether it is a mobile VR headset, or VR content including games, movies, and even offline VR experience solutions, they all have involved or participated in cooperation between upstream and downstream companies, or Participate in investment.
So when I saw CEO Liu Rui in a three-story independent building, I immediately asked, "As a start-up company, why is it so powerful in the absence of financing?" Liu Rui said with a smile, almost everyone who interviewed her. Everyone will ask this question, "We did not take the angel round of financing, the capital is funded by the partners. The financing is not in a hurry, and there are plans to develop their own funds, which requires a lot of money."
What does the company want to do? 
Equipment placed at the entrance
Liu Rui, who used to work in the Tencent Mutual Entertainment and Mobile Internet Business Group, entered the game industry very early. He left Tencent in 2008 and since then he has been starting his own business, from end-to-end travel, to mobile travel to page travel, and to the game industry. After starting her business, she did not immediately join VR. Until 2014, Facebook invested 2 billion in Oculus, which clearly gave confidence to entrepreneurs, including her. After studying the market for about six months, she chose the end of 2015. Return to VR.
Although Liu Rui is acquainted with the game market, the core of the entire company is not a VR game. This is because “the industrial chain of the VR industry is not yet sound. The upstream and downstream industries are relatively weak, and the entire industry needs people to pave the way, so we choose It's ecological."
The term "ecology" often appears at large and small events or between lecture forums. For the moment, HTC's complete experience with Vive seems to be the only company that has shaped "ecology." Liu Rui does not think that
"HTC is a hardware company. What's missing is content. They've been using Steam before. The country wants to do it now, but the content products are not ready, and what they want to introduce is a lot of talking to companies that we invested in before."
Obviously, to be ecological, the platform is indispensable. Admittedly, Steam is HTC's advantage in occupying the high ground, but it also caused HTC to have certain limitations. The launch of Viveport seems to confirm Liu Rui's opinion. However, HTC is not the only platform to do VR head hardware vendors, such as storm mirror, big friends, soon after the release of the headlines on the corresponding content platform on the line, because "what users see after buying the device, manufacturers Have to do the platform, spend money on some projects, buy some content." On the other hand, traditional content platform providers, such as iQIYI, LeTV, Youku, have introduced VR video platform.
"If the midstream and downstream platforms are sound, we don't need to do this. But there is no monopoly platform in China that supports a full range of technologies and services. We can only do it ourselves. The reason why everyone is doing hardware and ecology lies in the basic industry." The chain is not mature. If our PC platform is as powerful as Steam, they will cooperate with us."
Liu Rui's voice was calm and calm, but he revealed firmness.
Regardless of VR games, "Can you do a traditional video platform? Their popularity is already high," I asked.
"Traditional video sites are difficult to switch to VR video. Their CND costs are very high. To switch to VR, the cost of the entire CND is 4-5 times. It is difficult to make profits. It is mainly to test the water."
At the same time, Liu Rui also explained the company's technological advantages.
The quality of VR video shot by GoPro is low, and the steps are not high. At present, it is still not up to the standard of virtual reality. No one in the world can make this technical standard, including the simulation of sound field, VR shooting language and so on. Specific technologies include decompression technology, which can greatly reduce the cost of CND; shooting technology, specifically designed for VR shooting "M system" (it is understood that by its investment in the development of Wild Strawberry Pictures); on-site scheduling technology using 3D engine , improve shooting efficiency and reduce risk.
Why do offline experience?
Customer Experience Quad
As mentioned above, they are also involved in the offline experience, which is the key business of this year.
In terms of offline experience, they provide two system solutions, namely VR Venga, an offline entertainment platform, with an area of ​​over 200 square meters, featuring high-end crowds, and smaller VR Come experience stores for a wider range of users. This year, they focused on the line, hoping to precipitate "branded products" and then do online, especially the PC endurance content is very high, and now there is no product to reach this level.
As we have seen, VR offline experience stores have expanded at a very fast pace this year. It seems that VR experiences can be found everywhere in shopping malls in Beijing. Many VR teams have turned to offline experiences, hoping to capture market opportunities. , This makes me question whether or not the magic dimension world has also taken a look at this big cake?
Liu Rui said that paying so much attention to the offline experience lies in the fact that “under the line is the best way to educate users. It is very difficult for users to do education online without glasses.†Under my suspicion, she confessed that
“The platform for merchants to use offline is hardly profitable. Profits are distributed to operators and content parties because they hope that they can live and that they will live well and make profits out.â€
"Wonderworld doesn't want to make money?"
“What we want is for users. If the industry chain is not perfect, if you open a store, you should let the person who opens the store live first. He can make profits here, keep updating the products and equipment, and open bigger stores. The content side is also If we make a game and make money, we will only make a second game. If we don't do this, good content won't be worth much and it will soon die."
However, "Mobile heads-up and offline hardware are profitable, like the Magic VR series."
Faced with so many businesses, Liu Rui said, “ The core of the final business is the platform, which separates the business modules of the ecological chain and all the businesses are operated by the subsidiaries. †After downloading the MeWoo application on the mobile phone , I found that most of them are panoramic videos. , contains some homemade dramas. It is understood that they also have PC-side platforms and offline distribution platforms, and the PC-side can also access other PC heads like SteamVR .
Regarding whether or not to raise funds, she disclosed that “there are many investors who are talking about investing and may have financing next yearâ€. There is a bit of joy in the tone and a bit of helplessness. In her view, “the platform’s official product is not on the line. It is not anxious to enter such a large amount of funds. Now the funds can fully support 200 people."
postscript 
Transcendent game screen
At the end of the interview, Liu Rui hurriedly rushed to receive VIP customers. In the experience room, they installed four HTC Vives and could play four players online, Transcendent. In this game, the players are divided into a blue team and a red team. The handles are always designed as bows and arrows. The two teams get their scores by shooting blue crystal floating in the sky or other props. Hits will kill, and the last team to win the highest score. Indeed, this game can make people feel the joy of playing together. Liu Rui said that he will use this game to hold e-sports recently. The scene can also be seen, customers experience is not bad.
However, I still think that the "platform" in Liu Rukou's mouth carries the ambitions of the entire company, but it is very abstract. Liu Rui said, "You are right. We have to wait until we release the specific product. You know it. Now, I'll sell it first.†What she hopes is, “All companies can work together to create good content for users, not to earn this hot money. Otherwise, the market will go backwards if it takes half a year, and if you do it now, It will be able to make a global share with the United States."
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