The wind stopped, what should the pig do? APP bonus is gradually lost, spring rain doctor open online consultation
Dr. Chun Yu is doing a “crazy†thing: plan to connect the online consultation function to all other platforms. For example, if Nongfu Spring is willing to add the online consultation function of Dr. Chun Yu to his app or WeChat public account, the patient can use the platform of Nongfu Spring to realize the consultation.
At the beginning of August 2016, Dr. Chun Yu held a special conference for this purpose. Zhang Rui, the founder who has not appeared for a long time, said that he had thought for more than a year and decided to “deeply explore the ability of online consultation services. In the future, there will be hardware manufacturers and APPs in need. , website, WeChat public account, etc. can be connected to Dr. Chun Yu."
Since its establishment in July 2011, Dr. Chun Yu has said that he has nearly 500,000 registered doctors, more than 92 million registered users, and solves more than 33 million health problems daily.
The new strategy of Chunyu is due to huge market pressure. Since last year, mobile medical treatment has gradually cooled down, and news of layoffs and bankruptcies has been reported, and the APP bonus may disappear.
Zhang Rui hopes to open the open consultation platform to the third medical entrance after the hospital and search, but the effect remains to be seen.
Since the APP bonus disappeared
This may be the forced move of Dr. Chun Yu.
"Although today is still the era of mobile Internet, Dr. Chun Yu began to think about the main reason for opening online consultations is to find that the APP dividend will disappear." Zhang Rui told the 21st Century Business Herald.
He explained that this is manifested in two aspects: the growth rate of Chinese smartphone users has begun to decline; and there has been a super-app like Baidu, which has become more and more dominant in terms of user usage time and mind, resulting in APP ecology not Freedom and dispersion, but dictatorship and concentration.
Probably from the second half of 2015, companies such as Dr. Chun Yu felt tremendous market pressure. At this time, Internet medical treatment, which has been hot for five years, has gradually cooled down. The most obvious manifestation is that investors who have been spending a lot of money are becoming more and more cautious.
In 2016, news of Internet medical closure and layoffs broke out.
For example, two months ago, the online drug application "drug to force" due to the investor's cool contract, supported a month to announce the dissolution; then, Internet nursing company E accompanying founder Yue Jianxiong turned to Phoenix. Recently, medical treatment 160 and seeking medical advice The drug network also layoffs on a large scale.
The decline in the ability to absorb gold exposes the profit weakness of Internet medical companies. Except for a few companies, the vast majority of Internet medical care is in a state of burning money, or the income comes from non-medical projects, such as hospital planning and organizing activities.
Policy tightening has also caused major revenue interruptions in some Internet medical services. Take Beijing as an example. After the Spring Festival, the Beijing Municipal Health Planning Commission prohibited doctors in public hospitals from using APP to add patients. It is reported that this route will be further cracked in the near future.
The wind stopped, what should the pig do? Changes in the market and policies have prompted Internet medical companies represented by Dr. Chun Yu to accelerate their transformation.
After nearly a year of thinking, Zhang Rui's solution is to open the online consultation of Dr. Chun Yu to all APPs, PC websites and public micro-signals that are willing to access. This means that a public micro-signal of mineral water or toilet paper can be linked to the doctor's consultation platform.
Zhang Rui said: "Why do users want to download our app to use online consultation? Is it possible to release online consultation products and doctors' capabilities to companies and manufacturers in the market who need online consultation functions? I think it is Yes."
Dr. Chun Yu hopes that the open consultation platform can draw a bigger cake: the third entrance to medical treatment.
The hospital is undoubtedly the first entrance. According to the National Health and Family Planning Commission, in 2015, the number of visits to China reached more than 7 billion, with an average of 20 million people per day. With the popularity of the Internet, the search engine represented by Baidu has become the second portal. Baidu data shows that there are more than 100 million medical and health visits on its website every day.
After the popularity of the mobile Internet and the Wei Zexi incident, Zhang Rui believes that this gives the online consultation the opportunity to become the third entry, and will transform the connection between people and information into a connection between people and services.
And this entrance will continue to expand, Dr. Chun Yu aimed at the Internet of Things.
On August 3, Wang Jianguo, vice president of Dr. Chunyu, said that the Internet of Everything, represented by the Internet of Things, is coming. In the next step, Dr. Chun Yu will connect the online consultation service to more diverse application scenarios. For example, when purchasing a medicine, you can get the guidance of a professional doctor on the platform of Dr. Chunyu on the doctor's website by scanning the QR code. For example, a smart blood glucose meter can directly connect with the doctor's consultation service.
Benefit sharing, prospects to be investigated
However, the old problem is coming again. Can this make money? Especially those who are connected to Dr. Chun Yu. Zhang Rui said, "We hope to share the rich benefits of online consultation."
According to the data accumulated by Dr. Chun Yu for five years, 50% of the online users need to buy medicines, and 20% of the users need to go to the hospital for further examination and verification to confirm the diagnosis, and 30% of the users can heal themselves.
For the top 70% of users, Zhang Rui believes that there is great commercial value. "From the perspective of Chun Yu, we can cover the hospital and do offline clinics, and we can transfer the user's needs to the offline to make medical expenses." Zhang Rui told reporters: "There is a more concise way to make users responsible. Guide the merchant to the place."
In addition, Dr. Chun Yu promised that customers who do not need traffic, do not attract applications such as the original APP, and subsidized the cooperation vendors.
Existing manufacturers have cooperated with Chunyu. Wang Jianguo revealed that Baidu doctors, Ali Health, Huawei, Samsung, Sino-British Life Insurance, China Life Insurance, Sunshine Insurance and many other enterprises and platforms have already connected to Dr. Chun Yu's online consultation service.
However, the effect of Dr. Chun Yu's open consultation platform remains to be seen.
In fact, a large Internet medical company has tried a similar approach with a low-key approach, but found it to be ineffective.
On August 8th, the person in charge of the company told the 21st Century Business Herald: "We have done this before, accessing the media such as Ali, Baidu, Gaode Map, Life Times, etc., but the traffic is relatively small, and the garbage flow is more."
The above-mentioned people further pointed out that "medical care may be different from the scale of e-commerce platform. E-commerce is a pan-population. As long as there is traffic, there will be purchase demand. The difference is the conversion rate. Mobile medical needs to find traffic that matches itself, such as pharmacies. Mother and baby, other may have more taro ingredients." (Editor: Lu Yu)
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