Hongli Optoelectronics want to be more famous LED or LED? This is a problem

"What do you think about Hongli Optoelectronics' name change to Hongli Zhihui?" "Hongli Zhihui, it seems that Hongli Optoelectronics 'ambition' is not small." When the high engineer led to see Hongli on the evening of June 7 Optoelectronics (300219.sz) issued a notice saying that the company was renamed as "Hongli Zhihui Group Co., Ltd." and the stock abbreviation was changed to "Hongli Zhihui", and immediately asked the relevant people in the industry.

Founded in 2004, Hongli Optoelectronics' main business has been the development, production and sales of LED devices and their application products. After more than ten years of development, Hongli Optoelectronics' LED packaged devices have gained considerable popularity both at home and abroad.

In the first quarter of 2016, Hongli Optoelectronics reported that the company's operating income in the first quarter of 2016 was 440 million yuan, a year-on-year increase of 53.07%, and a net profit of 649.695 million yuan, an increase of 138.25%. The main reason for the increase was that in the first quarter of 2016, the LED lighting market demand was good, the company's business scale continued to develop, and the main business maintained a steady growth.

The decision of the board of directors to change its name means that the development direction of Hongli Optoelectronics has changed.

Not a precedent

In fact, in the past two years, with the rapid decline in LED prices, many LED listed companies have begun to expand into other business areas, either to support the development of the main business, or to seek other profit growth points.

In 2014, Alto Electronics (002587) has invested in Pengding Chuangying and laid out financial electronic business; Lianjian Optoelectronics (300269) has successively acquired six Internet media and outdoor advertising companies; in July 2015, Lehman (300162) and Li Man Rail and Beijing Lehman Kaixin jointly invested in the establishment of Lehman Kaixing Sports Culture Fund, focusing on investment in sports culture, sports technology, Internet and other fields in line with the company's development strategy; Liard (300296) also acquired cultural media, etc. A number of companies have integrated the audio-visual technology and cultural creativity, integrating the brand advantages, creative advantages, product technology advantages and experience advantages of the subsidiaries in the group to create a new type of “urban culture, tourism and performing arts”. "Business model; Qinshang Optoelectronics (002638) in order to build the company's ability to continue to profit, transform in education... In addition, Sanan Optoelectronics, Changfang Group, Wanrun Technology, Shiyida and other companies also have Involved in other areas.

Hongli Optoelectronics is no exception, and has been involved in automotive lighting, Internet finance, car networking and other fields. Hongli Optoelectronics has said more than once that the company will continue to cultivate its second main business through cooperation with professional investment institutions, and strive to create a dual main business form that is equally important in the LED industry and the car networking industry.

Different from the above mentioned enterprises, Hongli Optoelectronics has clearly defined that the LED industry is one of the dual main businesses and has not deviated from this general direction.

Stick to the main business

"(Our) main business will still not change, or LED packaged devices." Wang Gaoyang, deputy general manager of Hongli Optoelectronics told Gaogong LED.

This statement is actually not difficult to confirm.

In fact, at the same time as the announcement of the proposed renaming, Hongli Optoelectronics also issued an investment announcement: the company intends to raise funds from the holding subsidiary Jiangxi Hongli Photoelectric Co., Ltd. (hereinafter referred to as “Jiangxi Hongli”) by raising funds from non-public offering of shares. 4.17 billion yuan. After the capital increase, the registered capital of Jiangxi Hongli increased from 250 million yuan to 667 million yuan.

In August 2015, Hongli Optoelectronics announced that it had invested 417 million yuan in the proceeds from its non-public offering to the “SMDLED Construction Project”. The main body of the project was the subsidiary Jiangxi Hongli.

Hongli Optoelectronics has been focusing on the LED lighting market. In the first quarter of 2016, the company will invest in the LED industry base in Nanchang, Jiangxi based on the current LED packaging production base, LED automotive signal/lighting production base and LED general lighting production base. Gradually put into production, Hongli Optoelectronics Jiangxi subsidiary also received a government subsidy of 11.36 million yuan in June.

All these signs are superficial, Hongli Optoelectronics intends to change its name, not to deviate from the LED main business, but to better reflect the company's dual main business - LED and car network layout, more conducive to promoting the company's diversified development strategy .

In the past two years, Hongli Optoelectronics has been doing a lot of work outside the field of LEDs. It has also determined that under the premise of making the LED main business bigger and stronger, it will actively deploy the car networking industry and set up the “LED+ car networking”. "Development planning for the dual main business format.

Gaogong LED has learned that Hongli Optoelectronics currently participates in Dina Technology and plans to participate in the Guangzhou Zhuhang School Bus. It also cooperates with professional investment institutions to set up a fund to invest in the Internet of Vehicles industry.

"In fact, this is just a strategic layout. It can't be said that Hongli Optoelectronics is going to LED. This is their layout. The previous automotive lighting and internet finance all showed that Hongli is far-sighted in its layout." There are industries that do not want to be named. Senior people told Gaogong LED, LED industry has developed to the present, it is normal and necessary to do some planning in advance.

USB Socket

Function description

The socket is ordinary converter,with two output 5V2A power USB power supply at the same time,can be very convenient in use electrical appliances and recharge the equipment at the same time,such as digital products like Iphone Ipad,MP3,MP4 etc.The charge apply to full range of international AC output,no-load power consumption less than 0.3W,with short circuit,overload,over-voltage protection,can be convenient for your life and save more energy


Timer Control Time Adgustment

1.Press the power switch 1 time,the 1HOUR LED will light on.The Timer into ON mode,USB and control socket output ON .

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Failure analysis:

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Warning Note:

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