How do LED lighting dealers move forward?

For the majority of LED companies, how to increase the influence of the big brands and expand the market share of the products is the most important task of their work. However, for distributors, it is also the focus of their work to expand the market layout of stores and strengthen their sales capabilities.

Thanks to the support of policies, LED market demand has been increasing in recent years. With the increase of LED production capacity, the dealer's ability to sell more and more demanding. The era of “LED products can be sold in the store” has passed, and many dealers hope that they can develop toward a professional and scale corporate management model.

The lighting industry mainly has four major channel models: brand agency model, direct store model, engineering model and network marketing model. Different types of products are operated, and in different stages of development, the channels used by the company are not the same.

At present, the engineering model is still the main sales channel of LED, and the brand agent is the most common sales model for the terminal market.

It is understood that there are currently more than one million lighting distributors in China, but very few actually implement corporatized operations. When interviewing several major lighting companies in Shenzhen, the reporter found that although many stores have relatively large scales, they still exist mainly in exclusive agency or brand outlet stores.

The dealer's corporatized business model actually refers to the brand agency model. However, corporatization is based on the company-based operating model, establishing a sound system, and using advanced concepts to form an efficient operating mechanism. Compared with ordinary husband-and-wife agency model, corporate management is more efficient and professional, which plays an active role in the healthy and orderly development of the LED market. The healthy development of the LED industry not only requires the efforts of production companies, but also can not be separated from the efforts of the majority of dealers, but the company's business model currently wants to promote the country there is a certain degree of difficulty, and this has its own constraints Factors are not related.