On June 2, 2016, the Opto Lighting New Product Launch Conference was successfully held in Beijing. The new "New Asian Fashion" series featuring the theme of "Oriental Taste of the East" combines the balance of the way, colliding with the East and West culture, and creating a unique oriental charm.
As the leading brand in the industry, Op Lighting has realized that the return of oriental culture has become a trend, and it is timely to introduce a series of new products with oriental charm. As a explorer of industry trends, Sohu Focus Home has also established the “New Chinese Research Instituteâ€. Based on the exploration of the new Chinese style and the common concept of paying attention to the new forms of Chinese family life, the two sides have carried out in-depth cooperation and tried to input new impetus for the inheritance and development of the new Chinese design.
At the new product launch conference, Cui Huafeng, a leading figure in contemporary Chinese oriental culture design and senior senior interior designer, delivered a keynote speech, "Oriental or That East", which explained the "new Chinese style" in depth. He proposed to use contemporary means to create and reproduce the traditional culture of the East in order to meet the impression of modern people's appreciation of the traditional + contemporary.
Opal Lighting Design Director Li Bozhen believes that “New Chinese Style†is a mixture of humanistic tradition and modern values. Op Lighting is committed to creating a new aesthetic image and lifestyle in China.
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