Looking back on 2016, I figured out the mistakes and mistakes of the whole year. Many people were surprised or wrong. Some people were happy to be betting on the small-pitch LED and transparent screen. Some people also raised the price of raw materials and the environmental protection inspection. I feel wrong.
It is not an exaggeration to say that the small pitch and transparent screen are the outlets of the LED display industry this year. These two areas that have just developed have been questioned for the past few years. Until this year's market fires, people have to admire the prophets of the industry pioneers.
Although small pitch and transparent screens are on the market this year, they are not the most demanding products in the market, because as long as there are orders, the market can meet the demand. So what is the most demanding product this year? —— Regular in-line LED display. Correct! You are not mistaken, it is an outdoor straight-line LED display. This will inevitably make people wonder, it is a regular display, how can it be the most demanding? And listen to Xiaobian slowly.
Technology upgrade, SMD LED gradually takes the LED directlyIn-line LEDs have long been an unshakable position in outdoor LED displays, and their application history has been more than 20 years. From the original single-double primary color to the current full-color LED display, the in-line LED display has made great contributions to the popularity and development of the entire LED display industry.
However, things are constantly changing and moving forward. With the continuous advancement of technology in the industry, the development of SMD LED technology is becoming more and more mature. The advantages of SMD LED in the display industry are also widely accepted by practitioners. Following the wide application in the field of indoor LED display, with the improvement of the brightness of the SMD LED and the improvement of the UV-resistant, waterproof and moisture-proof grades, the SMD LED has been developed from the indoor field to the outdoor field. Its momentum is unrecoverable, and it has become a recognized mainstream in the industry in just two years. Conventional in-line LED display has been plunged into the mud of price wars in the past few years because of homogenization, and it is unable to extricate itself. SMD LEDs are booming and large-scale outdoor market is robbed. Insert the life of the LED display. Due to the meager profit, coupled with many display companies turning to the field of SMD LED display, most of the LED lamp bead packaging manufacturers have stopped the in-line LED lamp bead production line. Currently, only a small number of packaging manufacturers are still engaged in the market. In-line LED lamp bead package. Outdoor LED surface sticking has become the trend of the times. In the eyes of many people, LEDs will go into history.
People are not drinking tea, the market for LED display is still in the market.Surprisingly, although many manufacturers are actively turning to the field of SMD LEDs, the market demand for in-line LED displays has never been broken. Not only domestic, but also large-scale international emerging markets that have not yet been reclaimed. The reason is mainly because the price war in the field of conventional screens in the past few years has been so fierce that many manufacturers will continue to jeopardize the survival of enterprises if they continue to be unprofitable in the field of conventional LED in-line screens. As well as the judgment of the future development trend of the industry, resolutely withdrew from the field of conventional in-line LED display. In addition, most of the domestic display companies are developing high-end markets such as Europe and the United States, which have higher requirements on product quality and stronger ability to withstand the price. This also gives the enterprises with LED display screens a greater profit margin and power. However, the direct-inserted LED display market is a market that has been developed for more than 20 years. Over the years, it has cultivated a large number of market fans. The outdoor LED display market is not to be treated. Moreover, in some areas, the in-line LED display is not completely useless. The existence of such a multi-year is reasonable, and it is not without its own advantages. First of all, the price advantage is very obvious, which is the main reason why the LED display will not exit the market in the short term.
In the market, price is always the key to success or failure. After the in-line LED display has experienced many rounds of price war baptism, its profit margin is very small, and many companies have abandoned this field. On the other hand, it also shows that the bottom of the price, for the end customer, squeezed out a lot of water in the middle, the purchased products will be value for money, absolutely a cheap thing.
Secondly, under the national One Belt and One Road strategy, countries along the Belt and Road are not very good because of the country's development. Although there is demand for such products, it is very sensitive to price factors. These countries are more accepting of conventional inline LED displays. The development of capacity cooperation with these countries is also more in line with China's national strategy of de-capacity and destocking. Similarly, in emerging markets such as Asia, Africa and Latin America, demand for conventional LED displays is strong. Domestic manufacturers who are still engaged in the production of conventional in-line display screens often cannot meet the supply needs of foreign emerging market customers, and often have to wait for one or two months to get the goods. This was unimaginable in previous years.
In view of this, in 2016, some display manufacturers re-entered the field of direct plug-in conventional screens, and some packaging manufacturers were keenly aware of this trend, restarting the production of in-line LED lamp beads. Although the profitability of the direct-inserted LED display is relatively small, the market demand is still strong. As long as there is demand, there is room for enterprise development. Perhaps it is not necessary to stand on the cusp, and enterprises can still achieve long-term development.
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