In terms of domestic brands, OPPO and VIVO are definitely an alternative mobile phone manufacturer. Others are reducing their selling prices, improving their configuration, and trying to compete on the price/performance ratio. The two mobile phones are still slightly exaggerated and high. In fact, OPPO, VIVO's high price and low price, has been spit by many users, but from the sales list, as the second and third shipments in the second quarter, it seems that their products are still very user-friendly. Attractive, then ask what would be like this?
First: advertising bombing, now even if you are not playing mobile phones, you just ask him, how can I charge for 5 minutes? He will definitely pick up the next sentence, have to say that OPPO, VIVO's advertising strategy is very successful, The variety shows of major TV stations will definitely see them, and the brand's publicity is quite strong, which is really helpful for the sales of products.
Second: the user group is positioned accurately. Among the OPPO and VIVO products, most of the users are women. The female users who have accumulated from the beginning have benefited a lot. When the products are launched, OPPO and VIVO also ç‹ Grasping the needs of this type of user - beautiful, photo, which also enhances the user's stickiness, so that the shipments have greatly improved.
Third: The channel division is extensive. The channel distribution of OPPO and VIVO is currently the most extensive mobile phone manufacturer. You can find their franchisees in the second, third and fourth line small counties. In fact, Why are there so many people willing to join, mainly divided into higher, selling OPPO, VIVO's commission is basically 5 to 10 times other brands, not to join it is strange.
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