In early 2016, UC Jiuyou changed its name to Ali Games. This is a signal that the game distributes this big cake and Alibaba is ready to seriously cut it. As for the "cutting method", it is more Ali system app as a distribution channel. At that time, we made a notice:
"On the game distribution, in addition to browsers, Jiuyou.com, Jiuyou App, and Jiuyou.com, these original resources will continue to provide services for developers, Jiuyou will also receive multiple users such as Taobao, Alipay, and Shenma Search. Over 100 million mobile portals support, recommending more quality channels for developers to help the game warm up operations and promote distribution."
During the Chinajoy period at the end of July, Ali Yongsong, the person in charge of the game at Ali (see photo above), delivered a speech, stating that “the traditional game distribution model will move toward the era of big data, from 'people seeking games' to 'looking for people' to upgrade gamesâ€. This description makes people feel familiar. When it comes to content distribution, Ali also said big data, also said that from "people looking for content" to "content looking for people."
It seems that the whole Ali has already had the magic of big data. In fact, behind this change is the industry-wide technology upgrade, from the information discovery model with "display and search" as the core, to the information discovery model with "recommendation" as the core. In essence, it is the improvement of the information acquisition efficiency. If the recommendation algorithm is good enough, the algorithm is based on a large amount of valid data.
According to Ali's introduction, from the Taobao to mobile phone Taobao app, the proposed algorithm made a lot of contributions. Compared to PC, on a smaller mobile phone screen, how to allow users to better “tap Taobao†and find what they want from massive amounts of goods, and realize what the official says “thousands of thousands of peopleâ€â€”everyone’s Taobao The products displayed by the app are all different - it is very important.
For the UC headlines previously reported by Lei Fengnet (searching for the “Lei Feng Net†public number) , in order to make content distribution more efficient, it is necessary to more accurately understand the content preferences of users. For Alibaba games, in order to make the game distribution more efficient, it is also necessary to more accurately understand the user's game preferences. Lin Yongsong, the head of Ali’s game, gave an example in an interview. For example, discovering who is a fan of Zhao Liying through big data, and then the success rate of a derivative game like “Spend One Thousand Bone†should be higher.
In principle, Alibaba's wide distribution in the industry, Taobao, Alipay, UC Browser, Sina Weibo, Gaode, Youku Tudou, indeed helps users through the big data to a full range of understanding. However, Lin Yongsong also admitted that "the process of data accumulation is not so fast. We are getting through all aspects of data and it is still far from the mature stage."
Lin Yongsong told Lei Fengwang that from the perspective of game distribution, the promotion resources for “displaying and searching†will become less and less, and it will mainly be “grabbed†by big developers. As Alibaba’s big data capability is gradually strengthened, We hope to help more small and medium-sized developers find more users, which is also very helpful for the game industry.
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