This SAIC Volkswagen Lingdu, the price fell 30,000, sales soared 200%

Factory direct 0603 emerald green, 0603 green (0.6 thickness) a lot of low price

GSX-200

At the beginning of the listing of SAIC Volkswagen Lingdu in 2015, it hit the signboard of “wide-seat luxury coupe”, which caused many fans to disappoint. However, it is undeniable that SAIC is indeed at a price of 150,000, lacking a car product that accepts LaVida and Passat. The emergence of Lingdu has filled up the vacancy in such a price range and has an important role in improving the product line of SAIC Volkswagen.

Unlike other second-tier car companies, the sales of Volkswagen cars are not good, not thousands of cars. For example, in January of this year, the sales volume of 15,500 vehicles was put on other brands, especially those that advertised sports. It can be said that it is very good. But for a Volkswagen model of the MQB platform, it is not really outstanding. In the recent May, the sales volume of Lingdu fell to 0.55 million, showing a cliff-like decline.

1. Roller coaster sales

After experiencing the painful period of sales in May, Lingdu ushered in a turn in June: the latest June sales data shows that Lingdu ranked 8th with 19,009 units, even surpassing the current hot Civic (17608) Vehicle). With a quarter-on-quarter increase of 245%, it is obviously impossible to appear under normal sales conditions. There must be other key factors behind the sales of Lingdu.

2, see how much strength first

Lingdu's products themselves are very popular. Under the MQB platform, which has always been in line with the tastes of the Chinese people, the chassis texture has been guaranteed, and the latest technology of the public is also easy to graft. Advanced equipment such as ACC adaptive cruise, lane departure assistance, and automatic parking can be found in Lingdu's configuration table. The power is matched with 1.4T, 1.8T and 2.0T engines, of which 1.4T is divided into two versions of high and low power. Unfortunately, most of the Lingduo 7-speed dual-clutch dry gearbox, codenamed DQ200, is not as popular as the more advanced models.

The main sales of the 1.4T model, output 131 horsepower, high-power version of the output of 150, the body is not enough to pull the body. It is only a little worse than the 177-seat 1.5T Earth Dream that the Civic is equipped with; the abuse of a 1.0T three-cylinder "pseudo-sports" Civic is more than enough.

In addition to power, Lingdu's body size is 4599/1827/1422mm, and the wheelbase is 2656mm. Compared with Civic's 4649/1800/1416mm, the wheelbase is 2700, each has its own length, and the overall space is not much different. It can be said that the two are born to be homes, and are destined to be compared.

3, take sales talk

Back to the "roller coaster sales" that we talked about at the beginning, Lingdu finally handed over a good sales result in June: Lingdu, which is at the highest point of the track, overwhelmed the Civic with a stable sales volume with the advantage of 1,409 vehicles. In fact, behind this sales volume, it is a comprehensive discount for all models of Lingdu, and some of the regional concessions have reached nearly 30,000 yuan. Considering that there are still fare increases in the Civic, Lingdu, which has little difference in product strength, has obviously touched more consumers.

4, the pain of sports cars

Does that mean that the Lingdu with the preferential blessing completely defeated the Civic? This is not the case. The overall performance of the current sports car is not good, down to Angkor Sela, up to CC and Artez; compared with the traditional and moderate models, sales are still a lot worse. Especially at the price of 150,000, consumers actually want to buy a model that is more balanced in all aspects. Therefore, in the game of sports and space and fuel consumption, buyers often choose to compromise with reality and compromise with life.

Those who have known the car know that this generation of Civic has not retained too much motion characteristics. From the choice of tires to the increase in the size of the car body; Civic actually retains the shape of the sport and goes to the path of the daily family car. In particular, the 1.0T model was launched quietly by Mimi, which disappointed the Civic’s diehard powder. If Lingdu won a big discount of 30,000 yuan in June, did the Civic win the 1.0T model to lower the entry price? The fight between the two models can only show that pure sports cars are difficult to move in the current Chinese auto market.