In 2014, Huawei released mate 7, priced at more than 3,000 yuan, but it has successfully exceeded 4 million units. This move is considered by other mobile phone manufacturers, the spring of domestic mobile phones arrived.
As a result, ambitious mobile phone manufacturers released their high-end products one after another, the price hit the bottom line of the domestic mobile phone prices in the past, have proceeded to the interval of 2000 to 3,000 yuan.
As a result, domestic mobile phones priced at more than 3,000 yuan have all tasted bitter results. The hammer T1, millet note top version and nubia Z9, as well as the Huawei Mate S released later, were disappointing. The price of the first three handsets was reduced to 1,000 yuan.
Domestic mobile phone manufacturers have expressed great aggrievedness. There is no profit at low prices and no sales at high prices.
In contrast, Samsung's Apple, priced more than 5,000 people buy a lot, why Apple's Samsung took for granted, the domestic mobile phone expensive to buy nobody?
The reason is because the price war has been playing for so many years and users have been spoiled.
In fact, domestic mobile phone sales have been increasing in recent years.
The latest report released today by Canalys shows:
In the first quarter of this year, Huawei shipped 19.1 million smart phones in China, second only to 192,000 Samsung mobile phones shipped in the fourth quarter of 2013.
In the second quarter of this year, China's smart phone shipments showed double-digit growth year-on-year, a good form.
However, shipments have come up, and profits have been poor.
Most of the domestic mobile phones are low-end thousand yuan machines and models of about 2,000 yuan, and the profits are very thin. In fact, such a price model has no profit at all after shaving costs.
Although it is said that domestic mobile phones will catch up with Apple, Samsung, and give them a huge impact. But in terms of profits, they still can't catch up.
There are often media reports that domestic mobile phones are sold at a loss, which is detrimental to the healthy competition of mobile phones.
The nonsense, who is willing to do non-profitable trading, the key is that the price is set high and nobody buys.
General domestic high-end mobile phones are as follows:
"Today we released a mobile phone, Qualcomm 820 processor, 2k resolution, 6GB memory, 128G memory, fingerprint identification, all-metal body."
"Grasp the grass and force it, 66666..."
"Sale price 3599"
"The price is so high, spicy chicken, sooner or later."
This is the status quo of the domestic mobile phone market, not long ago Meizu pro 6 was voicing low with high prices, the price of 2499 has been sprayed into slag, if you cut 1000 to sell 1499, it is definitely hot.
Just like this, what are handset makers looking for to break through?
The hardware cost of a product is by no means the decisive factor in the final pricing of the product. However, with high pricing and high margins, manufacturers will have more freedom in the choice of supply chain and more investment in R&D.
Therefore, domestic mobile phones take the low-cost route and cannot sell high prices. The reason is still poor. There is no money for design, no money for R&D, no money for sale, no money for material costs, and you can only easily find a public model to do it. Technology is not, quality varies.
However, if the design requires money, research and development requires money, after-sales money, material costs must be money, the result of a mobile phone, you must also sell X99, or no one to buy, no profit, how to play this game?
Hey, I can't say it anymore. Suddenly I feel that domestic mobile phone manufacturers are poor.
This article from the Tencent News client from the media, does not represent the views and positions of Tencent News
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