2016 Overseas Social Media Marketing Tender Announcement (Recruitment)

I. Brief introduction of bidding project

1. Overview of the bidding project

With the continuous development of the economy, cross-border travel or international business exchanges are becoming more common. In order to expand overseas markets and attract overseas visitors, China Southern began to develop overseas social media business in 2015. Through interactive marketing activities, it was diverted to the official website to make a real contribution to the promotion of sales outside of Nanhai. To increase fans, increase official website traffic and promote sales. The transformation will further open up the overseas market and plans to launch a South Coastal Social Media Project in 2016.

(1) Project Name: 2016 South Coastal Social Media Marketing Project

(2) Project budget: 3.5 million yuan;

(3) Service time: 2016-2017 (the specific date is based on the signed contract)

(4) Services involved: Overseas social media

2. Project work content

This project requires professional companies with relevant qualifications to provide overseas social media marketing services for China Southern Airlines. The content includes but is not limited to the development and use of overseas social media platforms and tools, marketing planning services, advertisement placement, daily operations, data tracking analysis, and precision. Marketing and other services have reached the goal of increasing the number of fans, readings, and sales of CSN’s social media.

4, service requirements

(1) The bidder shall have a dedicated overseas social media marketing planning team that provides, but is not limited to, event creation, writing and execution of marketing plans, creative planning and execution of advertising, analysis of advertising effectiveness, marketing tool and system development, and promotional materials. Services such as offering, prize purchase and delivery.

(2) The bidder shall have a data monitoring and tracking system, including but not limited to user data mining analysis, user group tagging, visitor behavior analysis, secondary marketing, and precision push.

(3) The bidders shall have the daily operation and maintenance capabilities of overseas social media platforms and systems, and provide such services as promotional soft papers, templates and advertising material design, public opinion monitoring, member maintenance, and daily operation guarantees.